Off-Road Marketing Manager

Cycles Worldwide, LLC; Atlanta (GA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, Vision and Life for员工

401k with up to 5% company match

Paid Holidays

Paid Sick and Vacation

Job summary

Triumph Motorcycles seeks an Off-Road Marketing Manager to lead nationwide off-road initiatives, dealer support, and event programs. You will drive marketing communications, media relations and ambassador activities while ensuring a strong brand experience at consumer events.

You will coordinate budgets, collaborate with MarCom, and oversee content across digital and print assets, maintaining dealer portals and ensuring consistent branding in all off-road campaigns.

Qualifications

• Requires a valid motorcycle-endorsed driver’s license.
• Passport required for international travel.
• Detail-oriented with strong editing/writing ability.
• Experience in event planning and project management.
• Strong eye for visuals, layout and brand aesthetics.
• Excellent communication across internal/external teams.

Responsibilities

• Organize, attend and staff Demo events for off-road and dual-sport models.
• Manage off-road marketing communications, media relations and ambassador programs.
• Develop and oversee dealer support, retail and marketing initiatives.
• Create and manage national off-road dealer demo rides and events.
• Lead influencer/ambassador strategy and contracts.
• Coordinate PR strategy and press relations for off-road campaigns.
• Manage off-road email/calendar and social media content calendars.

Skills

Motorcycle license

Passport

Attention to detail

Editing & proofreading

Event planning

Project management

Visual layout & art direction

Effective communication

Education

High School Diploma

Bachelor’s Degree in marketing, communications, journalism or related field

Job description

The Off-Road Marketing Manager is responsible for managing the full scope of the off-road sector for Triumph Motorcycles including organizing, attending and staffing Demo events; managing all off-road related Marketing Communications; manage and oversee all off-road related Media Relations, Public Relations, and Ambassador/Influencer initiatives. Key priority of this position is to support the Triumph brand and the Triumph Dealer in the key areas of Retail, Wholesale and Marketing of the Off-Road Marketing to our dealers and staff.

MAJOR RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:

• Fully dedicated to all off-road- and Dual Sport models
• Increase awareness of Triumph in off-road with high focus on Dealer Support and retail
• Support all off-road Dealer Programs such as Contingency, Amateur Racing and Support, select professional race programs support through dealers such as GNCC off road and Flat Track
• Create and support National off-road Triumph Dealer Demo ride events and programs
• Attend and support key National Amateur events
• Support Canadian Professional MX/SX Race team
• Keep Triumph Management current to the competition regarding models, race support and retail programs
• Develop competitive comparison in all areas of off-road to best support our dealers and staff highlighting our advantages
• Manage monthly off-road email marketing calendar to include consumer-facing email marketing content, and monthly social media calendar
• Work with MarCom Manager in development and distribution of various off-road creative assets, both digital and printed assets (POS materials), to include responsibility for keeping all dealer marketing portals current
• Administer building and distribution of off-road related dealer communications, including daily notices on Triumph dealer digital bulletin board and sharing via network email
• Organize, staff and attend select off-road events
• Acting as a positive and knowledgeable brand representative at consumer-facing events, able to provide event attendees with a positive brand experience to gain affinity, awareness, and consideration from potential Triumph consumers by offering them unique in-person experiences with the brand and product including demos
• Work with Marketing Director to plan annual off-road Marketing budget and actively manage approved budget
• Manage off-road venue and vendor negotiations, our visual and experiential presence, and event guide for all off-road events
• Oversee scheduling and management of off-road press fleet and support coordination with AfterSales/Operations teams to ensure timely and quality execution of off-road press fleet bike transportation logistics
• Develop and implement a public relations strategy specific to off-road, designed to create and maintain a favorable brand image and generate model awareness of latest product offering via high volume of endemic and non-endemic coverage
• Help generate original content to support dedicated North American market social media strategies designed to create and maintain favorable brand image and generate model awareness of latest off-road product offering with an emphasis on engagement
• Develop an influencer and ambassador strategy specific to off-road, and oversee execution of influencer contracts
• Identify, develop, and execute communications strategy for key media contacts, specific to off-road, to include but not limited to creating and delivering press releases and media relations content, scheduling press interview, and scheduling attendance at new product launches and rides
• Coordinate with corporate communications manager to write, edit, proofread, and revise off-road media communications
• Manage strategic partnerships with significant earned media opportunities, such as film placements, and oversee execution of contracts and motorcycle logistics specific to off-road motorcycles
• Research, track and report media coverage and industry trends
• Oversee off-road related activity on our regional websites ensuring the sites are regularly updated with all relevant brand communications

KNOWLEDGE, SKILLS AND ABILITIES

Knowledge: General Motorcycle Industry Knowledge
Must have Extensive Off-Road Motorcycle Knowledge
General knowledge of digital communication tools used to build or edit web and email content
Broad knowledge of the full spectrum of marketing avenues, from search marketing (SEO/SEM) to social channel marketing to traditional print/publication marketing
Dealership experience a plus
Race experience a plus
Skills:Must hold a valid driver’s license with motorcycle endorsements
Must have a valid passport
Detail oriented with ability to multi-task
Superior language and writing proficiency, including strong grammar and proofreading skills
Close attention to detail to serve as an editor – both visually and for all marketing copy
Careful, established and fine-tuned eye for visuals and art direction
Good eye for visual layout of event space
Abilities:Ability to travel (up to 50%) frequently including overnight stays for media activities while maintaining regular job responsibilities when working remotely
Advanced motorcycling experience with ability to ride confidently off-road
Resourcefulness and ability to solve problems independently
Project management skills to coordinate a high volume of projects at any given moment
Develop and nurture strong relationships
Ability to work in a corporate environment following the company guidelines

RELATIONSHIPS

• Internal: This role works closely with the full Marketing department and the Global Triumph Central Marketing Team
  This role also has regular interaction with various departments, field staff and dealers
• External: Establish, maintain and cultivate relationships with all relevant members of the media and influencers, from publications to printers to custom bike builders and Hollywood A-listers
  Maintain relationships and communication with agency partners

AUTHORITY

• This position has spending authority on budget lines relevant to the off-road budgets (assuming final approval by Marketing Director, GM, and CFO)
• This position has authority to sign off on media insertions, provide approvals to all other departments, field staff and dealers on questions related to the corporate Brand Guidelines
• This position is required to work very independently. However, this position must understand when circumstances require an executive approval on any particular project

EDUCATION

• High School Diploma
• Bachelor’s Degree in marketing, communications, journalism or related field

TRAINING

• Immediate training on the job includes a Brand Induction (Triumph created) to understand the history and vision of the company from a branding perspective

BENEFITS

• Triumph covers the full cost of premiums for Medical, Dental, Vision and Life for the employee and family
• 401k with up to 5% company match
• Paid Holidays
• Paid Sick and Vacation

PHYSICAL REQUIREMENTS OF THE JOB

• Up to 50% office work at a desk or at a conference table
• 50%+ travel, including holidays and weekends, and including internationally
• Minimum 4 days per week in office (when not traveling)
• Ability to move all Triumph motorcycles (when running or not running, including within the office)
• Must keep a dedicated area in the warehouse to support off-road needs clean, neat, organized, and current on a daily basis
• Must be able to drive a pick up truck or van safely hauling a maximum of a 24’ trailer
• Must have the ability to ride all TF models at an intermediate off road level

OTHER

• This position is not connected to or supportive of the professional race team