Location: Atlanta, GA Reports To: Vice President Status: Full-Time, In-Office
About the Georgia Association of Broadcasters
The Georgia Association of Broadcasters (GAB) represents Georgia's radio and television broadcasters through advocacy, professional development, awards programs, education, networking, and member services.
Position Summary
GAB is seeking an energetic, creative, and highly organized communications professional to lead the association's communications, marketing, and member engagement efforts. This role is responsible for managing member communications, digital marketing, social media, public relations, website content, and promotional campaigns that strengthen member engagement and support GAB programs and initiatives.
Working closely with the Member & Student Services Coordinator, this position helps promote membership growth, educational programming, events, awards programs, and industry awareness.
Key Responsibilities
Communications & Marketing
- Develop and distribute newsletters, email campaigns, press releases, and member communications.
- Create content highlighting member achievements, industry news, advocacy efforts, and association initiatives.
- Maintain communication calendars and oversee outreach campaigns.
Digital Media & Brand Management
- Manage GAB's social media platforms, website content, and digital marketing efforts.
- Monitor engagement metrics and recommend strategies to increase reach and participation.
- Ensure consistent branding, messaging, and visual identity across all platforms.
Member Engagement & Events
- Promote membership recruitment, retention, and participation.
- Support marketing and communications for GAB events, including the Annual Convention, GABBY Awards, training programs, webinars, member mixers, Hall of Fame events, and foundation programs.
- Assist with event registrations, participant communications, and member outreach.
Public Relations & Administration
- Coordinate public relations initiatives and industry awareness campaigns.
- Maintain contact databases and member communication records.
- Provide administrative and clerical support as needed.
- Collaborate with staff to ensure member-facing programs are effectively promoted and supported.
Qualifications
- Degree in Communications, Marketing, Public Relations, Journalism, Advertising, or a related field, or equivalent experience.
- 2-5 years of experience in communications, marketing, public relations, association management, or a related field.
- Exceptional writing, editing, proofreading, and communication skills.
- Experience managing social media, email marketing, website content, and digital marketing campaigns.
- Proficiency with graphic design and video editing tools.
- Familiarity with content management systems, WordPress, Microsoft Office, and marketing platforms.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Ability to work independently and collaboratively with members, partners, and stakeholders.
Preferred Qualifications
- Experience with trade associations, nonprofits, or membership organizations.
- Photography and videography experience.
- Graphic design experience using Canva, Adobe Creative Suite, or similar platforms.
- Familiarity with the broadcast, media, or communications industries.
Ideal Candidate
- Creative, detail-oriented, and highly organized.
- Strong storyteller and communicator.
- Tech-savvy, adaptable, and deadline-driven.
- Relationship-focused with a commitment to excellent member service.
- Comfortable managing multiple priorities in a fast-paced environment.
Additional Requirements
- Valid driver's license.
- Flexible schedule, including occasional evenings or travel.
- Residence within 20 miles of the Atlanta office.
- Ability to travel periodically throughout Georgia.
Benefits
GAB offers a competitive salary, benefits package, professional development opportunities, and the chance to work closely with Georgia's broadcasting leaders while supporting the state's broadcast industry.
The Georgia Association of Broadcasters is an Equal Opportunity Employer and encourages applications from individuals of all backgrounds and experiences.