Communications Designer, HCP (Media Planner)

Initiative; New York (NY); On-site; USD 64,000 - 65,000; Full time

Job summary

Join a leading media agency as a Communications Designer, HCP (Media Planner). You will strategize and develop impactful media plans, contributing to client success through data-driven insights and creative solutions. The role emphasizes collaboration, analysis, and execution within a diverse and inclusive workplace.

Benefits

Medical insurance

Dental coverage

401(k) plan

Employee discounts

Discretionary time off

Wellness Days

Qualifications

• Experience in integrated planning in media or communications discipline.
• 1+ years of experience in digital media planning/buying position preferred.

Responsibilities

• Develop and execute digital media plans from inception to completion.
• Analyze and provide clients with research data and media/marketing information.
• Attend client meetings and maintain ongoing rapport.

Skills

Written communication

Verbal communication

Presentation skills

Time management

Organizational skills

Education

College degree not required

Tools

Microsoft Office

Job description

Communications Designer, HCP (Media Planner)

Join to apply for the Communications Designer, HCP (Media Planner) role at Initiative

Communications Designer, HCP (Media Planner)

Join to apply for the Communications Designer, HCP (Media Planner) role at Initiative

This range is provided by Initiative. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$64,350.00/yr - $65,000.00/yr

Direct message the job poster from Initiative

We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.

There are four I’s in Initiative and these represent our core values and behaviors.

• INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.
• INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.
• IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
• IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.

Position Overview

As a Communications Designer, HCP you are an important part of the creation of the most appropriate communications plan for your client to achieve their business goals. You are responsible for helping to strategize, produce and make sense of the key media, consumer and market intelligence required to your clients’ connections plan. You have a passion for brands, media and ideas, and within the team are considered the go-to-person on the latest news and innovations going on in media.

In this role, you will develop, recommend, execute, and evaluate digital media plans from inception to completion with moderate oversight from the Manager. The Communications Designer should be able to work fairly independently once given project parameters, goals and budgets to develop a sound recommendation with clear rationale.

Responsibilities

• Contributor to impactful communications plan development to meet client needs and deliver communications idea
• Attend regular client status meetings, creative statuses and maintain on-going rapport
• Analyze and provide clients with research data and media/marketing information; including real-time opportunities to ensure our clients are remaining competitive
• Provide communications and audience intelligence and data inputs through the application of syndicated and proprietary systems for communications design goal setting and decision making
• Provide partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
• Develop the RFPs and oversee the submission process with media partners
• Develop industry and partner POV’s with Manager’s oversight
• Oversee all production timelines, creative development and creative hand-offs to ensure campaign launches on time and without issue
• Evaluate partner proposals, negotiate plan details, develop plan and ultimately present plan recommendations to internal stakeholders and clients
• Oversee campaign implementation, optimization, and performance of campaign activities including authorizations, IO’s, budgets, creative, reporting and the billing and reconciliation process
• Manage all partner specific budget allocation, optimization, media partnership programs and added value details

Required Skills and Experience

• Experience in an integrated planning role in media, publisher/vendor, or communications discipline (digital, content)
• Excellent written, verbal communication and presentation skills
• Strong time-management and organizational skills
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Initiative does not require candidates to have a college degree

Desired Skills and Experience

• 1+ years of experience in a digital media planning/buying position at an advertising/media agency
• Pharmaceutical media planning experience, HCP preferred
• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
• Experience analyzing data and market research
• Experience delegating assignments to junior staff

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [e-mail].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Marketing, and Strategy/Planning

• Industries

  Advertising Services and Marketing Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Child care support

Disability insurance

Student loan assistance

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