Communications Coordinator - Marketing - Doyle - 0.8 FTE

Madison; Madison (WI); On-site; USD 45,000 - 65,000; Full time

Job summary

Madison Metropolitan School District (MMSD) is seeking a Communications Coordinator to blend graphic design, photography and video production with social media strategy to elevate the district brand. The role supports communications across multiple channels and partners with internal teams for high-impact campaigns.

The ideal candidate brings visual storytelling skills, brand stewardship, and a growth mindset to enhance district communications and engagement with families, staff, and students.

Qualifications

• Bachelor’s degree in marketing, communications, graphic design, journalism, multimedia production, or a related field is required or an equivalent mix of education and experience.
• Two years of experience in social media management, video/photo content creation, and marketing material design.
• Experience with content management systems and modern digital tools is preferred.

Responsibilities

• Graphic Design & Brand Management: design digital and print materials for district campaigns and brand development, ensuring alignment with MMSD standards.
• Video Production & Audiovisual Support: plan, script, film, edit, and publish video content; provide AV support for events and productions.
• Marketing & Event Support: assist with marketing initiatives and event planning, coordinating materials pre/during/after events.
• Website & Digital Communications: maintain and update district websites, ensure content is accessible and brand-consistent.

Skills

Graphic design

Video production

Brand management

Social media

Education

Bachelor's degree in marketing, communications, graphic design, journalism, multimedia production, or related field

Tools

Adobe Creative Suite

CMS

Google Workspace

Job description

Communications Coordinator - Marketing - Doyle - 0.8 FTE

Communications Coordinator - Marketing - Doyle - 0.8 FTE

Communications

Doyle Administration Building

MMSD is seeking highly motivated and energetic applicants! Applicants should have a good attitude, willingness to learn, and passion for impactful work and learning.

Why You Should Work with MMSD!

The Madison Metropolitan School District (MMSD) is the second-largest school district in Wisconsin. We have a simple but bold vision — to ensure that every school is a thriving school, that prepares every student to graduate from high school ready for college, career, and community. We welcome applicants who will actively contribute to our ongoing commitment to making MMSD a thriving, welcoming environment for all students, families, and staff.

The Madison Metropolitan School District is committed to being anti-racist, culturally responsive, and inclusive. We have a simple but bold vision — to ensure that every school is a thriving school, fostering the growth of every student so they graduate from high school ready for college, career and community.

Our strategy is captured in our strategic framework , and centers on three major goals: that all children achieve academically, that our schools are places where children and adults thrive, and that our Black youth excel at school. To achieve this vision, we seek to retain staff in all positions, who are committed to being anti-racist, culturally responsive, and inclusive. Staff who will actively contribute to our ongoing commitment to making MMSD a thriving, welcoming environment for all students, families and staff.

We firmly believe in and are here to create a work environment that is challenging and rewarding, while supporting employees in their career path. We strive to provide, encourage, grow, and develop a talented workforce that better supports and represents the diversity of our student population. We know this vision doesn't come to life without dynamic leaders and support staff in every school.

About Our District

The Madison Metropolitan School District is the second largest school district in Wisconsin. The district serves a beautifully diverse population of more than 25,000 students. More than half are students of color. Almost half come from low income households. Nearly one third are English Language Learners, and more than 100 languages are represented in our schools. Madison schools are committed to making this district a place where every child thrives.

Purpose of Position:

Under the direct supervision of the Brand, Marketing & Event Manager, the Communications and Marketing Coordinator is responsible for telling the story of the Madison Metropolitan School District (MMSD) for all district stakeholders. This role is designed for a visual storyteller who can seamlessly blend graphic design, photography, video production, social media strategy to elevate our brand, engage our diverse community, and celebrate the achievements of our students and staff.

This role works closely with the communications team and other departments to coordinate and deliver authentic, engaging and high-impact communications across multiple channels. This position will have a high degree of integrity, sustain a culture of continuous improvement, and be committed to creating and maintaining an inclusive work environment while having a growth mindset to a multi-faceted operation and focusing on creating a positive work culture.

Supervisory Responsibilities:

N/A

Essential Duties and Responsibilities:

Graphic Design & Brand Management 30%

Design high-quality digital and print materials to support District marketing campaigns and brand development.

Utilize the full Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, Acrobat, and Adobe Express, etc) to create engaging visual communications.

Ensure all creative materials align with MMSD brand standards and visual identity.

Translate complex information into clear, engaging, audience-friendly visual communications.

Video Production & Audiovisual Support 20%

Provide audiovisual (AV) support for district events, presentations, podcasts, livestreams, meetings and special productions.

Plan, script, film, edit and publish high-quality video content for district initiatives, events, campaigns and leadership messages

Produce professional audio recordings and ensure high-quality sound capture and mixing for video productions.

Operate and maintain cameras, lighting, microphones, audio equipment, livestream technology, and other multimedia production equipment.

Maintain an organized multimedia equipment inventory and digital asset management system.

Marketing & Event Support 20%

Support districtwide marketing initiatives and promotional campaigns.

Assist with planning and executing district events by providing multimedia, audiovisual, promotional, and communications support.

Coordinate production of marketing materials before, during and after events.

Collaborate with internal departments, schools, and community partners to support communications objectives.

Website & Digital Communications 15%

Maintain and update district websites and webpages using the district's content management system (CMS).

Ensure web content is current, accurate, accessible, and aligned with district branding.

Optimize digital content for usability and accessibility standards.

Collaborate with departments and schools to publish timely information and maintain consistent messaging across digital platforms.

Collaborates closely with the Communications Department team and other District personnel.

Participates in planning, goal setting and reporting activities of the Communications Department.

Serves on interdepartmental teams and committees as needed.

Work with District Bilingual Resource Specialist staff to ensure the translation of marketing materials.

Ensures cultural responsiveness in all marketing and communications and a commitment to using an equity mindset.

Other Duties as Assigned 5%

Perform other duties as assigned by executive leadership or their representatives or designees.

Attend district and school functions that support MMSD’s strategic framework, initiatives, and core values.

Complete any and all district required training.

Build collaborative relationships with business partners.

Knowledge, Skills, and Abilities Required to Perform Essential Job Functions:

Demonstrated ability to establish relationships at all levels of the organization

Follow principles and practices that promote and advance anti-racism, diversity, equity, and inclusion

Knowledge of marketing strategies, brand positioning, consumer behavior, the marketing mix, and digital channels (SEO/SEM, email workflows, social media algorithms, and content marketing).

Knowledge of methods to track, analyze, and interpret key performance indicators (KPIs), web traffic, campaign metrics, and build performance reports or dashboards.

Exceptional written communication skills, including copy editing, proofreading, and writing clear, accessible content tailored for ads, web pages, social media, press, and emails across diverse reading levels.

Knowledge of effective public information principles, with the ability to design and deliver culturally, linguistically, and socially equitable communication and community engagement initiatives.

Skill in video and photo production, editing, and live-streaming technologies (e.g., social media live tools, digital cameras, and editing hardware/software).

Proficiency in Google Workspace, Microsoft Office Suite, Adobe Creative Suite, web Content Management Systems (CMS), and emerging digital communication technologies.

Ability to maintain, update, and manage websites via CMS while ensuring brand consistency, accessibility compliance, and optimal user experience.

Ability to coordinate multi-stakeholder campaign timelines, manage vendor logistics, conduct research, and take projects from concept to completion.

Strong organizational skills with a demonstrated ability to manage multiple overlapping priorities, work independently or collaboratively, and meet tight deadlines under pressure with minimal supervision.

Ability to think critically, solve problems on feet, adapt quickly to shifting trends, and step into crisis communications mode during urgent situations.

Excellent verbal communication and interpersonal skills, with a commitment to providing respectful, courteous, and high-quality customer service to staff, leadership, and the public.

Ability to work flexible hours, including occasional evenings and weekends, as required for district events and emergency communications.

Required Qualifications:

Bachelor’s degree in marketing, communications, graphic design, journalism, multimedia production, or a related field; or an equivalent combination of education and professional experience.

Two years of experience managing social media accounts, producing professional video and photography content, and designing marketing materials.

Experience with content management systems and software including Google Workspace, Microsoft Office Suite, Adobe Creative Suite, web Content Management Systems (CMS), and other emerging digital communication technologies.

Experience with photography and videography, including editing.

Preferred Qualifications

Four years of experience.

Experience working for a school district, local government, public entity, or in a non-profit environment.

License or Certification Requirements:

Physical Requirements:

Ability to work under generally safe and comfortable conditions where exposure to environmental factors is minimal and poses little to no risk of injury. This position requires the ability to lift up to 25 pounds occasionally and may involve walking, sitting, stooping or reaching. Manual dexterity is necessary for completing general tasks while operating office equipment. This position may require being stationary for extended periods of time.

Ability to perform work in a variety of indoor and outdoor environments throughout the year, including in inclement weather, spaces without air conditioning, and areas where temperatures may be uncomfortable or fluctuate rapidly.

Working Conditions:

Work may require travel to different locations within the district and to off-site meetings.

Position may require working evenings, nights, and some weekends.

Certain positions within the District may allow hybrid work flexibility for a portion of their work schedule, depending on the needs of the position and the work unit. This topic and any remote work flexibility that may be available will be discussed in more detail in the interview process

School-based positions are required to be in-person unless otherwise directed by the building principal.

Disclaimer:

Disclaimer: This position description is subject to change at any time. The above job description does not limit the duties and responsibilities listed above as they are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required. Employees in this position may be required to perform additional job-related tasks as directed by the supervisor.

The Madison Metropolitan School District is an Equal Opportunity Employer. We continue to seek a diverse and talented workforce. We encourage veterans, women, people of color, LGBTQIA+, and people with disabilities to apply. Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. In compliance with the Americans with Disabilities Act, the District will provide reasonable accommodations to qualified individuals with disabilities.