Communications Coordinator: Crisis & Media Relations

Dallas ISD; Dallas (TX); On-site; USD 59,000 - 72,000; Full time

Job summary

Dallas Independent School District seeks an experienced communications leader to guide strategic media relations and stakeholder engagement across the district. You will oversee multiple communications units, craft messaging, and serve as a key spokesperson to protect and elevate the district brand.

The role requires a Bachelor’s in communications or related field, 10+ years in PR, and demonstrated crisis-management skills, with a readiness to mobilize resources on short notice.

Qualifications

• Bachelor’s degree in communications, journalism, marketing, or public relations is required.
• 10+ years of experience in communications, including crisis, media, external and/or public relations.
• Demonstrated ability to build relationships and engage internal and external stakeholders for a complex organization.

Responsibilities

• Develop and manage strategic communications with media and partners to enhance the district’s brand.
• Oversee the district’s Media Relations Department, Dallas Schools Television, Internal communication, Call Center, Creative Services, and Translation Services to align with goals.
• Lead crisis communication strategies as the 24-hour on-call communications lead and primary district spokesperson.
• Develop crisis response reporting framework including fact gathering, messaging, dissemination, and review processes.
• Coach principals and departments to respond during crises and story development.
• Create talking points, press releases and speeches for schools and central staff in collaboration with the news director.
• Direct collateral like news releases and videos to engage and inform all audiences.
• Liaise with senior staff to manage multiple projects and events in a responsive manner.
• Perform all other tasks and duties as assigned.

Skills

Crisis communication

Media relations

Stakeholder engagement

Public relations

Leadership

Education

Bachelor’s degree in Communications, journalism, marketing, or public relations

Master’s degree preferred

Job description

Dallas Independent School District seeks an experienced communications leader to guide strategic media relations and stakeholder engagement across the district. You will oversee multiple communications units, craft messaging, and serve as a key spokesperson to protect and elevate the district brand.

The role requires a Bachelor’s in communications or related field, 10+ years in PR, and demonstrated crisis-management skills, with a readiness to mobilize resources on short notice.