Communications Coordinator

National Park Trust; Rockville (MD); Hybrid; USD 45,000 - 55,000; Full time

Benefits offered by this job

401(k) plan with a 5% company match

Health and dental insurance with a Vis

Flexible spending account

Life insurance, short-term, and long‑/

Vacation, sick leave, and federal hols

Job summary

National Park Trust is seeking a dynamic Communications Coordinator to lead organic social media, craft storytelling content, and support blogs and campaigns. You’ll work closely with the Marketing & Communications team and program staff in a fast-paced nonprofit setting.

The role emphasizes writing, design, and video content creation, with a hybrid work arrangement and opportunities to contribute to national park access and awareness campaigns.

Qualifications

• Bachelor's degree from an accredited college or university.
• 1-2 years of nonprofit communications/marketing experience preferred.
• Strong writing skills for social media content and emails.
• Proven experience using social media to engage audiences and communicate priorities.
• Experience creating attractive graphic design and video content.

Responsibilities

• Lead the Park Trust’s organic social media presence across platforms.
• Craft storytelling posts and short-form video content.
• Keep brand templates and internal resources up to date.
• Support blogs, email campaigns, and other communications.
• Collaborate with Marketing & Communications Manager and staff.

Skills

Strong writing skills

Social media management

Graphic design & video content

Organization & deadlines

Team collaboration

Education

Bachelor's Degree

Tools

Google Workspace

Microsoft Office

Canva

Adobe Creative Suite

Mailchimp

WordPress

Job description

Salary: Starting at $50,000+

Job Type: Full-time staff member

Reports to: Senior Director of Development

Location: Rockville, MD

Work Type: Hybrid - The expectations for this position range from full-time in-office work to a blend of remote and in-office work, depending on the Park Trust's needs.

About National Park Trust

We believe our public parks, lands, and waters should be cared for, enjoyed by, and preserved by all for the benefit of current and future generations. We accomplish this goal through our mission to preserve parks today and create park stewards for tomorrow.

National Park Trust protects public lands early and expands access, so the next generation grows up connected to America’s parks. By safeguarding places before they are threatened and opening the door to meaningful park experiences, we turn access into lifelong care.

Position Overview

We are seeking a dynamic and energetic full-time Communications Coordinator to support the Park Trust’s rapidly growing communications initiatives. Candidates should be strategic, collaborative, creative, and flexible, with an eagerness to contribute in a fast-paced, mission-driven nonprofit environment.

The Communications Coordinator’s primary duties are to lead the Park Trust’s organic social media presence; create engaging storytelling content and short-form video; keep brand templates and internal brand resources up to date; and support blogs, email, and campaigns as needed. This staff member will work closely with the Marketing & Communications Manager as well as with program and development staff.

Detailed Position Description

Overall Expectations:

• Contribute to the Park Trust’s communications strategy and carry out social media plans in alignment with the communications calendar and brand standards.
• Track and report social media analytics, sharing insights to inform monthly reporting and content decisions.
• Manage and organize the organization’s photo and video libraries
• Support promotion and content capture for events and programs, including simple graphics, photography, and short-form video.

Social Media Expectations

• Serve as the Park Trust’s organic social media lead, planning and creating weekly content across Instagram, Facebook, LinkedIn, and TikTok.
• Craft clever and compelling storytelling social posts for the Park Trust’s platforms.
• Actively manage and engage online communities by monitoring conversations, responding to inquiries, and identifying opportunities to incorporate the Park Trust's mission and messaging into relevant discussions.
• Keep informed of new social media features, trends, and channels and evaluate which tools and channels are most effective for our goals.
• Provide and implement ideas for improving engagement.
• Support paid social campaigns by providing creative assets and organic performance insights.
• Make sure all social content is accessible, with captions and alt text.

Content and Internal Brand Support

• Write and support blog and email content, and other communications materials as needed.
• Keep abreast of current news, industry trends, and relevant upcoming cultural events that impact parks, public lands, and waters and incorporate them into content.
• Support production of the Annual Report, including content gathering and photo selection.
• Maintain Canva brand templates and internal brand resources, including the Brand Hub, staff business cards, and the organization chart.

Skills & Qualifications

• Bachelor’s Degree from an accredited college or university.
• Passion for the Park Trust’s mission.
• 1-2 years of non-profit experience in communications/marketing preferred.
• Strong writing skills are essential for social media content copy and other communication channels such as email and website.
• Proven professional experience using social media platforms (including but not limited to Facebook, Instagram, TikTok, and LinkedIn) to engage online audiences and communicate organizational priorities.
• Experience in creating attractive graphic design and video content.
• Proficiency in Google Workspace, Microsoft Office, and Canva; familiarity with Adobe Creative Suite, Mailchimp, and WordPress a plus.
• Strong organizational skills with the ability to manage multiple projects simultaneously and adhere to deadlines.
• Ability to work effectively with a team or independently.
• Self-starter with careful attention to detail.
• Basic photography and video capture skills, and comfort attending events and programs to capture content.
• Spanish language skills are a plus.

Special Requirements

• All staff are required to be fully vaccinated against COVID-19. Reasonable accommodations will be considered for qualified individuals with disabilities or for those with sincerely held religious beliefs, in accordance with applicable law.
• The candidate must satisfactorily complete a criminal background check.

Physical Requirements

• Some physical exertion, including outdoor recreation activities.
• Lifting items up to 25-40 lbs.
• Driver’s license and use of a car.
• Local and overnight travel will be required.

Benefits

• 401(k) plan with a 5% company match
• Health and dental insurance with a vision program
• Flexible spending account
• Life insurance, short-term, and long-term disability insurance
• Vacation, sick leave, and observance of all federal holidays

National Park Trust is an Equal Opportunity Employer and does not tolerate unlawful discrimination or harassment. We seek diversity in thought, background, and experience among our staff, Board of Trustees, donors, and partners. Diversity within our organization informs our programming, strengthens our partnerships, and enables us to serve diverse stakeholders and communities effectively. National Park Trust complies with all applicable federal, state, and local laws regarding nondiscriminatory hiring and employment practices. We encourage candidates from all backgrounds to apply.