Communications Coordinator

ASM Global; Grand Rapids (MI); On-site; USD 22,000 - 33,000; Part time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401k plan

Paid vacation

Job summary

Legends Global is seeking a Communications Coordinator in Grand Rapids, MI to support the Marketing Department in strategy, development, execution, and analysis of campaigns across multiple venues. The role focuses on guest communication, community engagement, and brand recognition for venues like Van Andel Arena and Amway Stadium.

The ideal candidate has 1–2 years in communications or guest services, strong Adobe Photoshop/Canva skills, and proficiency with email platforms to drive ticket sales

Qualifications

• Bachelor’s degree in Communications, Business or related field preferred.
• 1–2 years of experience in communications and guest services in sports/entertainment/brand experience preferred.
• Working knowledge of Microsoft Office; graphic design experience with Photoshop and Canva.
• Experience with email blast platforms and social media for business.
• Excellent verbal and written communication skills; highly organized and detail oriented.

Responsibilities

• Assist with managing social media platforms for venues, including content across Facebook, X, Instagram, TikTok, YouTube, and more.
• Create, schedule and publish platform-specific content; engage with fans in the digital space.
• Produce social media copy, graphics, photos and short videos; support marketing campaigns.
• Support Grand Opening marketing campaign for Amway Stadium with project management and partnerships outreach.
• Analyze campaigns using Google Analytics; report trends and traffic.
• Prepare email blasts using MailChimp, Ticketmaster and Klaviyo; summarize performance across channels.
• Coordinate events promotions with community partners to boost ticket sales and visibility.
• Assist with press releases and media relations; serve as on-site representative during events.

Skills

Social media management

Verbal & written communication

Copywriting

Organizational skills

Bilingual English/Spanish (plus)

Education

Bachelor’s Degree in Communications, Business or related field

Tools

Adobe Photoshop

Canva

Microsoft Office

MailChimp

Klaviyo

Job description

LEGENDS GLOBAL

LEGENDS GLOBAL is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component — feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking — of world-class live events and venues. The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team.

POSITION: Communications Coordinator DEPARTMENT: Marketing REPORTS TO: Director of Marketing FLSA STATUS: Hourly, Non-Exempt

THE ROLE

Grand Rapids, MI is seeking a self-motivated, passionate, talented and savvy entertainment industry professional to join the team as a Communications Coordinator. The Communications Coordinator will play a key role in supporting the Marketing Department in the strategy, development, execution, and analysis of marketing campaigns to communicate with guests, engage the community and build brand recognition for Van Andel Arena, DeVos Performance Hall, DeVos Place, Acrisure Amphitheater and Amway Stadium.

Essential Duties and Responsibilities

• Assist with managing social media platforms for Van Andel Arena, DeVos Performance Hall, DeVos Place, Acrisure Amphitheater and Amway Stadium, including Facebook, X, Instagram, TikTok, YouTube and more.
• Create, capture, schedule and publish platform-specific social media content regularly as well as engage with fans in the digital space.
• Create dynamic social media content including writing copy, designing rich graphics, capturing photo content and shooting/editing short videos.
• Assist with the development and execution of the Grand Opening marketing campaign for Amway Stadium, including project management, reporting, partner/community outreach, social media and more.
• Manage Google Analytics accounts and track trends/traffic.
• Create, execute and evaluate e‑mail blasts using MailChimp, Ticketmaster and Klaviyo platforms.
• Prepare social media and e‑mail performance summaries and reports, and track social media engagement across all platforms.
• Assist with the creation and implementation of event promotions with community partners to increase visibility and interest in current events with the goal of selling tickets and supporting the local community.
• Assist with the creation and distribution of press releases.
• Manage media requests for day of show media coverage by working with artists’ publicists on approvals and communicating with local media photographers.
• Serve as an on‑site representative for designated events. Duties may include escorting media, patron experience activations and fan communication through social media.
• Assist with coordination of gifts and welcome materials for entertainers and guests.
• Regularly review the venues’ websites, ensuring all information is updated and accurate for best guest experience.
• All other duties/responsibilities as assigned.

SUPERVISORY RESPONSIBILITIES

This role does not have any supervisory responsibilities

QUALIFICATIONS

• Education and/or Experience Bachelor’s Degree in Communications, Business or related field preferred.
• A minimum of 1-2 years of experience in communications and guest services (sports, entertainment and/or brand experience preferred).
• Skills and Abilities Working knowledge of Microsoft Office.
• Experience with graphic design using Adobe Photoshop and Canva.
• Experience with e‑mail blast platforms.
• Experience using social media platforms for business.
• Excellent verbal and written communication skills.
• Extremely organized and detail oriented, resourceful, quick learner and able to handle multiple projects simultaneously.
• Must be self-directed and able to work independently, while also flourishing in a fast‑paced collaborative team environment.
• Must be able to work a flexible schedule inclusive of some weekends, nights and holidays.
• Maintains, at all times, high standards, positive attitude, and professional appearance.
• Bilingual in English/Spanish is a plus.

COMPENSATION

• Competitive wages, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site

NOTE: The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.