Communications and Media Manager

Troegs Brewing Co.; Hershey (PA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Paid Vacation after 90 days

401k with company matching after 1st 1

Job summary

Troegs Independent Brewing seeks a Communications and Media Manager to lead strategy and content across print, digital and brewery channels, supervising the Content Specialist and Communications Coordinator.

You will craft social media, ads, and packaging, manage brand voice, analyze performance, and collaborate with sales, marketing and wholesale partners to tell compelling stories about beer and events.

Qualifications

• Bachelor's degree in English, Journalism, Public Relations, Marketing, Design or related communications field.
• 5+ years of experience in multichannel brand communication and content creation.
• Ability to shoot with DSLR or equivalent.
• Ability to create styled photography and video content.
• A love for craft beer and beverages and understanding of brewing and beer styles.
• Willingness to learn and weave brewing into social media content.
• Ability to tell compelling stories through social media.
• Experience conceptualizing and publishing digital assets.
• Strong copywriting and communication skills.
• Experience with social media publishing and analytics.

Responsibilities

• Develop creative content for all brewery messaging across paid, owned, shared, and earned channels.
• Ensure graphic quality and brand identity across assets.
• Track, analyze and report performance weekly and monthly across channels.
• Create social media captions, blog posts, signage and menu copy.
• Shoot photos and short social video of events and brewery happenings.
• Edit photography and video content for campaigns and posts.
• Manage multiple projects and adhere to production schedules in a fast-paced environment.
• Build social ad campaigns aligned with digital media plans.
• Engage with customers, respond in brand voice, and coordinate with sales/retail.

Skills

Multichannel branding

Content creation

Copywriting

Social media strategy

Photography

Video editing

Storytelling

Brand voice

Communication

Community management

Education

Bachelor's degree in English, Journalism, Public Relations, Marketing, Design or related communications field

Tools

DSLR camera

Facebook Ad Manager

Job description

Description

Position: Communications and Media Manager

Reports To: VP, Sales & Marketing

Status: Full-Time, Year-Round

Pay Rate: Salary based on experience

Benefits: Available Medical, Dental, Vision, Paid Vacation – Eligible after satisfactory completion of 90-day Introductory Period; Participation in 401k w/ company matching program – Eligible after 1 full year of employment (over 21 years of age)

Tröegs Independent Brewing is drawn to people with a sense of adventure and curiosity, and we believe those people are drawn to Tröegs as well. We look for co‑workers who share our uncompromising vision to make great beer and enjoy the ride.

Job Description

The Communications and Media Manager leads the strategy and the creation of Tröegs content through the lens of the written word, photographs, video and art direction. The position will oversee the Content Specialist and Communications Coordinator for all brewery messaging for Tröegs retail, print, digital and brewery channels including but not limited to: point-of-sale materials, print and digital advertisements, brewery signs, in‑house beer labels and packaging, merchandise and social media content.

The Communications and Media Manager will be our primary social traffic controller, and will manage our marketing communication team, to accurately post assigned content on all of our channels in addition to providing daily positive, results‑driven customer service, directing queries to the right people, or finding answers across all departments at Troegs.

Core responsibilities include executing Tröegs marketing content and digital advertising plan through targeting assigned spend and ads to appropriate customer demographics. Track and compile results and deliver to management team.

You’re a storyteller with a genuine curiosity for life and your beer glass is always half full. You are an ace multi‑tasker, photographer and writer. You can gracefully bounce between multiple social channels and maintain the Tröegs voice and marketing objectives at all times.

You have experience developing creative concepts, managing and executing key marketing plans, and collaborating with a dynamic group of co‑workers. And at the end of the day, you can help us reflect on what worked, what didn’t and how our next story will be even better.

Requirements

Key Focus Areas

• Manage and develop creative content for all brewery messaging to deliver best‑in‑class content across paid, owned, shared, and earned channels.
• Ensure graphic quality, consistency and adherence to brand identity in all visual assets produced or published.
• Track, analyze and report on weekly and monthly performance across channels.

Key Responsibilities

• Develop an understanding of Tröegs philosophies on beer, beverage and food and intuitively communicate through social media content and captions.
• Content tasks include shooting photos and short social video of events, happenings around the brewery, writing captions, blog posts, signage and menu copy.
• Photography and video editing.
• Manage time effectively across multiple jobs adhering to production schedules in a fast‑paced environment.
• Build ad campaigns on social platforms in line with our wholesaler digital media plan.
• Monitor/listen to online conversations about Tröegs.
• Respond to comments and questions in our brand voice.
• Serve as point of contact for sales and retail requests for social media support.
• Repurpose content for different platforms, including email newsletters and social channels.
• Engage with wholesaler and retail partners on social media and assist in packaging and sharing support collateral aligned with Tröegs consumer marketing campaigns.
• Help link our social media presence to off‑premise retail through engagement and execution strategies.
• Assist in evolving opportunities: Live video, Instagram stories, and finding what’s next.

Skills, Attributes and Other Required Qualifications

• Bachelor's degree in English, Journalism, Public Relations, Marketing, Design or related communications field.
• 5+ years of experience in multichannel brand communication and content creation.
• Ability to shoot with DSLR or equivalent.
• Ability to create styled photography and video content.
• A love for craft beer and beverages and understanding of brewing and beer styles.
• Willingness to learn and ability to weave the art and science of brewing and distilling into social media posts and responses.
• Ability to find a compelling subject or story within a seemingly normal process or activity – and then convey it to our customers through social media.
• Experience conceptualizing, producing and publishing of a range of digital assets.
• Strong communication and demonstrable creative copywriting skills.
• Experience in social media publishing and community management, including corporate communication, PR and analytics.
• Experience with Facebook Ad Manager.
• Active blogger, micro‑blogger, user of social media.
• Knowledge of social media & digital creative best practices for highly visual social mediums.
• Excellent attention to detail and quality.
• Passionate user of digital technologies who stays ahead of trends in social media marketing, emerging media, and online communications and is curious about the evolution of this space.
• Candidate must be very articulate, have a sense of humor, and be easygoing, while remaining very disciplined. Must be a Tröegs culture fit!