Communications and Marketing Coordinator

Heber Springs School District (AR); Heber Springs (AR); On-site; USD 45,000 - 65,000; Full time

Job summary

Heber Springs School District is seeking a Communications and Marketing Coordinator to develop and implement a comprehensive program promoting the district’s mission, accomplishments, and priorities. The role serves as brand manager, media liaison, and community engagement lead, working with students, families, staff, and local partners.

You will manage the district website and social media, produce compelling stories and visuals, coordinate events, and support transparent, timely communication

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Graphic Design, or related field preferred.
• Excellent written and verbal communication skills.
• Strong photography and videography experience.
• Graphic design experience.
• Website management experience.
• Social media management experience.
• Ability to manage multiple deadlines simultaneously.

Responsibilities

• Develop and implement the district's annual communications and marketing plan.
• Create communication strategies that support district goals and strategic initiatives.
• Ensure consistent district branding across all schools and departments.
• Develop messaging that promotes transparency, trust, and community engagement.
• Serve as the district's primary media contact.
• Write and distribute press releases and media advisories.
• Coordinate interviews and media requests.
• Promote positive stories highlighting student achievement, staff excellence, and district innovation.
• Develop relationships with local newspapers, television, radio, and online media.

Skills

Brand management

Media relations

Photography and videography

Graphic design

Website management

Social media management

Deadline management

Education

Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Graphic Design, or related field

Job description

Communications and Marketing Coordinator

Heber Springs School District (AR) Central Office - Heber Springs, Arkansas Open in Google Maps

This job is also posted in Arkansas Jobs In Ed, and Heber Springs School District (AR)

Job Details

Application Deadline: Jan 22, 2027 11:59 PM (Central Standard Time)

Starting Date: Immediately

Reports To: Superintendent

Contract: 220 Days

FLSA Status: Exempt

Job Description

Position Purpose

The Communications and Marketing Coordinator is responsible for developing and implementing a comprehensive communications and marketing program that promotes the mission, vision, accomplishments, and strategic priorities of Heber Springs School District.

This position serves as the district's communication coordinator, brand manager, media liaison, and community engagement coordinator. The coordinator builds positive relationships with students, staff, families, community members, local businesses, alumni, and media while ensuring accurate, timely, and transparent communication.

The position supports the Superintendent and Board of Education by strengthening public confidence in the district and increasing awareness of student achievement, educational opportunities, and district initiatives.

Essential Responsibilities

Strategic Communications

• Develop and implement the district's annual communications and marketing plan.
• Create communication strategies that support district goals and strategic initiatives.
• Ensure consistent district branding across all schools and departments.
• Develop messaging that promotes transparency, trust, and community engagement.

Public Relations

• Serve as the district's primary media contact.
• Write and distribute press releases and media advisories.
• Coordinate interviews and media requests.
• Promote positive stories highlighting student achievement, staff excellence, and district innovation.
• Develop relationships with local newspapers, television, radio, and online media.

Digital Communications

• Manage and update the district website.
• Oversee all district social media platforms.
• Create engaging digital content including:
  • Photos
  • Videos
  • Graphics
  • Infographics
  • News stories
  • Reels and short-form video
• Ensure digital communications are accessible and ADA compliant.

Marketing

• Develop campaigns promoting:
  • Student enrollment
  • Academic programs
  • Career and Technical Education
  • Fine Arts
  • Athletics
  • School events
  • Community partnerships
• Produce brochures, flyers, newsletters, annual reports, and promotional materials.
• Protect and strengthen the district's visual identity and brand standards.

Photography and Videography

• Capture photos and videos at district events.
• Develop promotional videos highlighting district programs.
• Maintain an organized digital media library.

Community Engagement

• Coordinate community outreach efforts.
• Support district advisory committees.
• Assist with Board of Education communications.
• Organize ribbon cuttings, celebrations, recognition events, and community forums.
• Build partnerships with local businesses, civic organizations, and alumni.

Crisis Communications

• Assist in developing and maintaining the district crisis communication plan.
• Coordinate communication during emergencies.
• Prepare timely messaging for parents, staff, media, and community stakeholders.

Graphic Design

• Create professional communication materials including:
  • Posters
  • Flyers
  • Infographics
  • Annual reports
  • Presentations
  • Recruitment materials
  • Event signage
  • Digital graphics

Data and Analytics

• Monitor website traffic and engagement.
• Analyze social media performance.
• Measure effectiveness of communication campaigns.
• Recommend improvements using data and community feedback.

Other Responsibilities

• Attend Board meetings as assigned.
• Attend evening and weekend district events.
• Perform other duties assigned by the Superintendent.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Graphic Design, or related field preferred.
• Excellent written and verbal communication skills.
• Strong photography and videography experience.
• Graphic design experience.
• Website management experience.
• Social media management experience.
• Ability to manage multiple deadlines simultaneously.

Knowledge, Skills, and Abilities

• Outstanding writing and editing skills.
• Exceptional interpersonal skills.
• Professional judgment and discretion.
• Creativity and innovation.
• Strong organizational skills.
• Event planning abilities.
• Photography and storytelling expertise.
• Ability to work independently.
• Ability to communicate effectively with diverse audiences.
• Commitment to transparency and customer service.

Physical Requirements

• Frequent walking between district facilities.
• Ability to lift up to 50 pounds of photography and video equipment.
• Occasional evening and weekend work.
• Travel between schools and district events.

Position Type: Full-Time

Job Categories: Administration > Technology

Job Requirements

• Citizenship, residency or work visa required

Contact Information

• Rita Lee
• 800 W Moore St
• Heber Springs, Arkansas 72543
• Phone: [phone]
• Email: [e-mail]