Communication Specialist - Corporate Storyteller

Acuity Insurance; Sheboygan (WI); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Generous 401(k) contribution

Medical

Dental

Vision

Life and disability insurance

Paid time off

Employee Assistance Program

Job summary

Acuity Insurance in Wisconsin is seeking a Communication Specialist - Corporate Storyteller to craft compelling content and translate complex insurance concepts for diverse audiences. You will develop content strategies, write engaging pieces, and apply journalistic storytelling to reflect Acuity’s culture and brand voice.

You will plan a multi-channel content calendar, collaborate across functions, and tailor messaging for corporate leaders while maintaining brand standards.

Qualifications

• Excellent writing, interviewing, and editing skills.
• Strong understanding of corporate strategy, market dynamics, and complex business ecosystems.
• Ability to connect micro-stories to macro business objectives and long-term organizational goals.
• Extraordinary interpersonal skills.
• Strong organizational and project management abilities.
• Ability to work within cross-functional groups.
• Demonstrated leadership skills and problem-solving skills.
• Ability to adapt to change through utilization of new approaches and technologies.

Responsibilities

• Journalistic storytelling: uncover, report, and write internal and external stories that bring our strategy and culture to life.
• Content strategy: plan, develop, and manage a multi-channel content calendar aligned with goals and audience needs.
• Executive communications: craft thought-leadership pieces, speeches, and articles for individual leaders.
• Cross-functional collaboration: connect ideas and people across functions and levels.
• Audience insights: analyze perceptions and data to tailor content formats for engagement and clarity.
• Strategic connector: build relationships to draw out authentic human stories aligned with initiatives and outcomes.
• Brand stewardship: ensure communications align with brand voice and messaging.
• Project management: define scope, deliverables, timelines, and measures; manage multiple projects.

Skills

Storytelling

Content strategy

Executive communications

Interviewing

Writing

Editing

Cross-functional collaboration

Project management

Audience insights

Education

Bachelor’s degree preferred

Job description

Acuity is seeking a Communication Specialist - Corporate Storyteller to help tell Acuity’s story through impactful communications that authentically reflect the company’s culture, brand, products, and services. This role is responsible for developing content strategies, creating compelling written content, and using journalistic storytelling techniques to uncover meaningful narratives that resonate with diverse audiences. The Communication Specialist will translate complex insurance concepts into engaging, accessible content while maintaining Acuity’s brand voice and tailoring messaging to support the communication needs of individual corporate leaders.

ESSENTIAL RESPONSIBILITIES

• Journalistic Storytelling: Uncover, report, and write compelling internal and external stories that bring our business strategy and culture to life.
• Content Strategy: Plan, develop, and manage a multi-channel content calendar aligned with corporate goals and audience needs.
• Executive Communications: Craft thought-leadership pieces, speeches, and articles reflecting the unique voice and tone of individual leaders.
• Cross-Functional Collaboration: Act as a connector of ideas and people across all functions and levels with the organization.
• Audience Insight: Analyze audience perceptions and data to tailor content formats for maximum engagement and clarity.
• Strategic Connector: Build relationships across the organization to connect and draw out authentic human stories across the business aligning content to strategic initiatives, objectives, and desired outcomes.
• Brand Steward: Ensure all communications align with the organization's brand standards, voice, and messaging.
• Project Management: Partner with internal stakeholders to define project scope, deliverables, timelines, and measures of success. Manage multiple projects simultaneously to ensure timely delivery and meet stakeholder expectations.
• Maintain regular and reliable attendance.
• Perform other duties as assigned.

EDUCATION

Bachelor’s degree preferred.

EXPERIENCE

5+ years experience in the communications, journalism, marketing or related field; experience working within the P&C industry is preferred.

OTHER QUALIFICATIONS

• Excellent writing, interviewing, and editing skills.
• Strong understanding of corporate strategy, market dynamics, and complex business ecosystems.
• Ability to connect micro-stories to macro business objectives and long-term organizational goals.
• Extraordinary interpersonal skills.
• Strong organizational and project management abilities.
• Ability to work within cross-functional groups.
• Demonstrated leadership skills and problem-solving skills.
• Ability to adapt to change through utilization of new approaches and technologies.

*Acuity does not sponsor applicants for U.S. work authorization.*

This job is classified as exempt.

Benefits

• generous 401(k) contribution
• medical
• dental
• vision
• life and disability insurance
• paid time off
• an Employee Assistance Program
• and more

A full description of benefits and eligibility will be provided to candidates during the hiring process.

We are an Equal Employment Opportunity employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.

Acuity will include at least one in-person interview during the hiring process for all positions.

If you have a disability and require reasonable accommodations to apply or during the interview process, including for in-person interviews, please contact our Talent Acquisition team at [e-mail]. Acuity is dedicated to offering reasonable accommodations during our recruitment process for qualified individuals.