Commercialization Manager, Stanley Brand

Stanley Black & Decker; Towson (MD); Hybrid; USD 78,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision, disability

401(k) with company match

Employee stock purchase plan

Job summary

Stanley Brand in Towson, MD is seeking a Commercialization Manager to partner with sales and channel teams to shape regional category strategies and GTM plans, driving growth across Retail, Commercial and Distribution.

This hybrid role offers cross-functional collaboration, travel up to 20%, and a competitive salary with comprehensive benefits, including 401(k) and stock purchase. Join a team that translates brand priorities into actionable channel programs across North America.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• MBA preferred.
• 3+ years of experience in category management, product commercialization, channel marketing, sales strategy or related fields.
• Experience across multiple channels, including Retail, Commercial, and Distribution, ideally in consumer durables or manufactured products.
• Experience working with Home Improvement or Hardware customers preferred.
• Strong commercial acumen, analytical capability, and data-driven decision-making leveraging insights and market trends.

Responsibilities

• Partner with channel and sales teams to support regional category management and GTM strategies.
• Execute focused trade and commercial partnership plans to accelerate category growth within targeted channels.
• Collaborate with channel teams to support demand generation activities and initiatives.
• Translate brand and category priorities into actionable channel plans for in-market execution.
• Develop compelling sell-in messaging and materials for channel partners, distributors, and retail accounts.
• Collaborate with channel partners to build business plans, joint marketing initiatives, and sales programs.
• Support integration of Stanley's brand and product strategies within partner organizations.
• Partner with internal and external stakeholders to identify opportunities for market presence and performance.
• Manage the Customer Experience Center for targeted customer meetings.
• Translate global brand and category strategies into targeted channel initiatives for North America.
• Lead cross-functional initiatives to support market growth and distribution expansion.

Education

Bachelor's degree in Marketing, Business Administration, or related field

MBA preferred

Job description

Commercialization Manager, Stanley Brand - Towson, MD

Hybrid- 3 days in office 2 days remote

Up to 20% travel, as needed

Come build your career! It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world's most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:

• Partner with channel and sales teams to support the development and execution of regional category management and GTM strategies, prioritizing key product categories to maximize growth, market share, and distribution expansion.
• Execute focused trade and commercial partnership plans to accelerate category growth within targeted channels.
• Collaborate with channel teams to support demand generation activities and initiatives.
• Translate brand and category priorities into actionable channel plans that drive in-market execution.
• Develop compelling sell-in messaging and materials to support strategic relationships with key channel partners, distributors, and retail accounts.
• Collaborate with channel partners to help build business plans, joint marketing initiatives, and sales programs aligned with category priorities and commercial goals.
• Support integration of Stanley's brand and product strategies within partner organizations to ensure alignment on shared objectives.
• Partner with internal and external stakeholders to identify opportunities that enhance Stanley's market presence and commercial performance.
• Management of Customer Experience Center for targeted customer meetings.
• Responsible for partnering with channel and sales teams to translate global Stanley brand and category strategies into targeted channel initiatives for North America.
• Leads cross-functional initiatives to support business objectives such as market growth, distribution expansion, and sales/profit delivery.

The Person:

• Bachelor's degree in Marketing, Business Administration, or related field required; MBA preferred.
• 3+ years of experience in category management, product commercialization, channel marketing, sale strategy or related fields.
• Experience across multiple channels, including Retail, Commercial, and Distribution ideally in consumer durables or manufactured products.
• Experience in working with Home Improvement or Hardware customers preferred.
• Strong commercial acumen, analytical capability, and data-driven decision-making skills leveraging insights and market trends.

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.

Discounts on Stanley Black & Decker tools and other partner programs.

And More:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong : Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back : Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What's more, you'll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We're more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We're visionaries and innovators. As successful as we've been in the past, we have so much further to go. That's where you come in. Join us!

The Salary range for this position is $77,600.00 - $124,900.00

This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker.

The salary range liste