Commercialization Manager

Socket.dev; Boston (MA); On-site; USD 127,500 - 157,500; Full time

Benefits offered by this job

Medical and dental insurance

401(k) with company match

Flexible PTO and holidays

Parental leave

Disability and life insurance

Wellness reimbursements

Cell phone and commuting stipends

Onsite snacks and meals

Job summary

Bevi is seeking a Manager, Commercialization to partner with the Director to execute Bevi's commercial agenda. The ideal candidate has 3+ years in commercialization, channel marketing, or sales operations, with strong analytical and storytelling skills.

You will own NPI GTM, develop channel-specific plans, and work with Product, Marketing, and Sales to ensure commercial readiness. A fast-paced, cross-functional environment awaits.

Qualifications

• Bachelor's degree with 3+ years in commercialization, channel marketing, trade marketing, sales operations or product marketing.
• Experience supporting new product commercialization processes (Stage Gate, launch planning, sell-in storytelling).
• Strong analytical skills with proficiency in Excel-based modeling.

Responsibilities

• Own GTM execution for select NPI programs with oversight from the Director of Commercialization.
• Develop launch sell-in strategies and channel-specific positioning with Marketing, Product, and Sales.
• Partner with Product to reflect commercial requirements in development decisions.
• Track NPI timelines and flag commercial readiness risks to leadership.

Skills

Commercialization experience

Channel marketing

Sales operations

Product marketing

Excel modeling

Education

Bachelor's degree

Tools

Excel

Job description

Bevi is on a mission to transform how beverages are delivered and consumed. Our connected beverage platform eliminates the need for single-use bottles and cans, making it easy, fun, and sustainable to stay hydrated. As the category leader in IoT-enabled beverage technology, we're building a future where Bevi machines are everywhere people live, work, and connect. We've raised over $160M in venture capital, serve thousands of customers across the US, Canada, UK and Ireland, and we've been rapidly growing year over year, saving over 1 billion bottles from waste. In addition to driving hypergrowth with our current product line, Bevi is heavily investing in new product development.

Bevi is looking for a Manager, Commercialization who will partner with the Director, Commercialization to execute Bevi's commercial agenda. The ideal candidate brings CPG or commercialization experience, exceptional communication skills, and the kind of detail-oriented execution that turns commercial strategy into in-market reality. This is a chance to own meaningful scope inside a function being built from the ground up.

Your Day to Day:

NPI Commercialization

• Own GTM execution for select NPI programs with oversight from the Director of Commercialization
• Develop launch sell-in strategies, channel-specific positioning, and commercial readiness packages in partnership with Product Marketing, Marketing, and Sales
• Partner with the Product team to ensure commercial requirements are reflected upstream in development decisions
• Track NPI timelines and flag commercial readiness risks — assets, pricing communications, partner sequencing — to the Director ahead of launch dates

Channel Strategy

• Build and execute commercial strategies for for select Bevi's sales channels
• Develop channel-specific Partner programs, initiatives, and commercial calendar
• Serve as the Commercialization point of contact for the select Sales teams

Sales Event Commercial Prep

• Support commercial prep for major Sales events and trade shows by managing samples, coordinating meeting calendars, and supporting deck creation
• Help build pre-event sell-in playbooks and post-event reviews

Field Intelligence & Cross-Functional Support

• Assist in authoring the quarterly 'Voice of Channel' brief — collecting Sales and Partner signal various sales teams synthesizing it into a structured report for Product, Product Marketing, and Leadership
• Support the Director in maintaining the structured field intelligence cadence across all channels
• Help with portfolio risk inputs, pricing decision support, and Partner program execution as directed

What You Bring to the Role:

• Bachelor's degree with 3+ years of experience in commercialization, channel marketing, trade marketing, sales operations, or product marketing — preferably in CPG, beverage, or B2B
• Experience supporting new product commercialization processes (Stage Gate, launch planning, sell-in story development)
• Strong analytical skills with proficiency in Excel-based commercial modeling
• Exceptional storytelling and presentation skills — comfortable building decks for Sales, Partners, and executive audiences
• Detail-oriented project execution; ability to manage multiple workstreams simultaneously
• Self-motivated with the ability to thrive in fast-paced, ambiguous environments
• Strong interpersonal and collaborative skills — this function lives on cross-functional trust
• Fluency and comfortability in utilizing AI in day to day work, while recognizing you are still responsible for the end product
• Preferred: prior CPG Commercialization, Trade Marketing, or Channel Marketing experience; Food Service / OOH / AFH channel experience; beverage industry background

Pay Range $127,500 — $157,500 USD

Benefits:

• Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
• 401(k) with company match
• Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc
• Generous fully paid parental leave for both birth parents and non-birth parents
• Fully employer paid disability and life insurances
• Wellness and fitness reimbursements
• Monthly stipends for cell phone use and commuting costs
• Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terra-cycling, too
• Happy hours, team-building events, bagel breakfasts, Values awards - and more.

A note on AI in our hiring process: We use AI to help synthesize interview notes and surface themes from feedback, keeping our process consistent as we grow. Every application is reviewed by a member of our team, and interviews may be recorded to support note-taking, just let us know if you'd prefer we don't. We'll also ask how you're learning and experimenting with AI in your work. Growing our AI fluency is something every Bevi team member is committed to and invested in.

Our commitment to responsible innovation is reflected in our partnership with the Mass AI Coalition, a collaboration that aligns with our dedication to community-driven progress and the future of technology.

At Bevi, we believe compensation is a powerful tool to attract, retain, and grow talent. Our Compensation Philosophy centers on 5 principles:

• Market-driven - We anchor pay decisions in real-time market data
• Performance-based - We reward individual impact, not just tenure
• Equitable - We ensure fairness across teams, roles, and demographics
• Growth-focused - We invest in talent that scales with Bevi
• Total Rewards approach - We strategically balance base pay, bonuses, benefits, and equity

The posted compensation range reflects the salary* for this position. Some roles may be eligible for a commission plan or a bonus incentive. All Bevi employees receive equity in the form of stock options. All full-time employees are invited to participate in our Total Rewards plan, which includes health & medical benefits, flexible spending accounts, flexible PTO, and more. Offers to join Bevi are based on a few criteria, including the scope of the role, the candidate's work experience, targeted skills, internal equity of the team, and external market data.

*For Sales roles: The posted range reflects base salary plus commission which is the total potential on target earnings (OTE) for the position.

Accommodations:

Bevi is committed to an inclusive hiring process and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact [e-mail].