Commercial Regional Director - Holiday Inn [Eastern US]

InterContinental Hotels Group; Atlanta (GA); Remote; USD 58,000 - 110,000; Full time

Job summary

A leading hotel industry company is seeking a Commercial Regional Director to provide strategic consultation on sales and marketing across franchises. This remote role requires extensive experience in hotel operations and aims to foster successful relationships and drive revenue growth in hotels throughout the Eastern US.

Benefits

Paid time off

401K plan

Qualifications

• 8+ years of experience in hotel operations or relevant sales and marketing.
• Proven ability to analyze hotel performance and develop action plans.

Responsibilities

• Develop strategic action plans for hotels to drive sales revenue.
• Collaborate with hotel teams to optimize sales performance.

Skills

Sales and Marketing

Data Analysis

Relationship Building

Market Research

Education

Bachelor’s or Master’s Degree in Hotel Management or Business

Job description

A leading company in the hotel industry is seeking a Commercial Regional Director to provide sales and marketing strategy consultation across franchises. The role involves analyzing market performance, developing strategic plans, and fostering relationships with key counterparts. With a remote position requiring travel, candidates must have substantial experience in hotel operations or related fields, along with an educational background in hospitality or business.

Paid time off

401K plan

Qualifications

• 8+ years of experience in hotel operations or relevant sales and marketing.
• Proven ability to analyze hotel performance and develop action plans.

Responsibilities

• Develop strategic action plans for hotels to drive sales revenue.
• Collaborate with hotel teams to optimize sales performance.

Skills

Sales and Marketing

Data Analysis

Relationship Building

Market Research

Education

Bachelor’s or Master’s Degree in Hotel Management or Business

Commercial Regional Director - Holiday Inn [Eastern US]

Hotel: Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346

Provide hands-on sales, marketing, and channel strategy consultation to owners, management companies, hotel Director of Sales, and General Managers for all IHG brands in franchised hotels when deployed by Franchise Performance Support (FPS) or as the need is identified by Operations Analytics & Insight or other groups at IHG. Develop strategic action plans for hotels to drive measurable, incremental sales revenue. Work with individual hotel teams to identify skill development areas and properly deploy sales and marketing resources. Provide guidance on the appropriate segmentation mix to maximize revenue potential. Identify areas of opportunity in performance and recommend tools and sales training to optimize performance of sales team. Assist in identifying target account and potential for each hotel.

Your day to day

• Collaborate with FPS to guarantee a unified and seamless process to hotels and clients. Partner with Franchise Revenue team on sales and revenue strategy.
• Develop relationships with key counterparts in category 1 management companies.
• Diagnose root cause of issues at hotel(s), prioritize information and create specific action plans based on data analyses to deliver incremental revenue and improve market share.
• Analyze and interpret market research data, identify gaps in performance to determine hotel (s) strengths and weakness relative to its competitors.
• Based on hotel assessment determine appropriate consultation with key stakeholders, management companies, and/or hotels (including GM and Director of Sales), either over the phone or through an in person visit.
• Develop tactical and strategic sales and marketing plans with the hotel, owner, and/or management company designed to maximize hotel revenues from local, regional, and national markets, to drive hotel-level sales performance, and market share position.
• Identify potential clients and assist the local sales team in developing account penetration plan.
• Review IHG training and tools to improve IHG sales processes that drive performance, improve sales and marketing efficiency and build a stronger sales culture.
• Consult with the local sales team on best practices, IHG sales tools, and brand information to enhance the sales process and penetrate specific market segments and key accounts.
• Assess current channel strategy and consult with hotels on necessary actions to drive revenue through channel optimization. Advise on future channel strategy to maximize conversion (e.g., web content, photos, channel-based pricing packages).
• Communicate with FPS and other key internal stakeholders regarding next steps for hotel, owner, and/or management company to execute action plan.

What we need from you

• Bachelor’s or Master’s Degree in Hotel Management, Business, or a relevant field of work is preferred. Alternatively, an equivalent combination of education and work-related experience in hotel operations.
• 8+ years progressive work-related experience, with at least 5 years in hotel operations management or relevant sales and marketing which includes the development of the development and execution of tactical sales programs (business plans) and regional or multi-hotel corporate experience a plus.
• Demonstrated ability to adapt consultation based on the complexity of the hotel, from limited service to full service and extended-stay products.
• Ability to quickly build trusted relationships with owners, hotels, and internal IHG stakeholders in a limited amount of time.
• Demonstrated knowledge of marketing and sales principles, including channel strategy.
• Demonstrated ability to interpret hotel performance data, and diagnose root causes of issues and develop action plans tailored to individual hotel/account needs that drive incremental revenue and market share. Understand competition in a market and identify gaps in hotel’s performance to competitors and execute a strategy to drive performance.
• Demonstrated understanding of hotel’s business mix and the ability to develop segmentation strategies and plans. Understanding of daily/weekly/monthly/seasonal demands, booking patterns and pricing. Ability to identify demand generators.
• Demonstrated ability to advise and assist in development of business travel strategy and execution of the RFP process to improve revenue performance.
• Demonstrated knowledge and ability to interpret data from resources and systems that provide insight on business travel accounts and travel agencies at top producing hotels in market.
• Experience in working with hotels individually to develop account plans to increase share of business.

Travel– 50%

Location– Remote: **Candidate must reside in the Eastern US near a major airport**

The salary range for this role is $58,834.00 to $110,000.00. This role is also eligible for bonus pay (as applicable).We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

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• The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
• No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
• If you require reasonable accommodation during the application process, please click here .
• IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
• If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.

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Commercial Regional Director - Holiday Inn [Eastern US]

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Atlanta

Remote

USD 58,000 - 110,000

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