Commercial Product Manager - Injection Molding GTM Lead

Protolabs; Maple Plain (MN); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health Insurance

401k with company match

Paid time off (PTO)

Stock Purchase Program

Dental and Vision

Disability insurance

Wellness programs

Job summary

Protolabs in Maple Plain, MN, is seeking a Commercial Product Manager (CPM) for Injection Molding. You will translate product capabilities into scalable GTM systems, drive market-ready playbooks, and partner with Sales, Marketing, and Pricing to accelerate adoption and deliver customer value across regions.

The CPM leads go-to-market strategy with regional counterparts, develops repeatable GTM frameworks, and shapes commercial training.

Qualifications

• Bachelor’s degree in engineering; 3+ years in product management/marketing or commercial roles in B2B manufacturing/technical environments.
• Ability to translate technical capabilities into commercial value propositions and market-facing solutions.
• Experience cross-functionally with Sales, Marketing, Engineering, and Operations to deliver outcomes.
• Strong analytical and problem-solving skills to synthesize insights into actionable strategies.
• MBA or advanced business degree preferred but not required.
• Experience in injection molding or industrial production environments; familiarity with value-based pricing and vertical market strategies.

Responsibilities

• Develop and maintain repeatable GTM plans including target vertical strategies, launch frameworks, and packaging/pricing guidance across regions.
• Translate product capabilities and GTM strategy into sales-ready playbooks that standardize offerings and value propositions.
• Design and deliver robust training programs with Revenue Enablement to enable sales teams in positioning the service line.
• Synthesize field and market insights into updates for playbooks and enablement; identify opportunities for new offerings and feed roadmaps.
• Align cross-functional teams (Product Marketing, Sales, Pricing) on service-line strategy and execution; maintain messaging consistency.
• Define and track KPIs for sales adoption, conversion performance, and segment penetration; drive iterative improvements.

Skills

Cross-functional

Analytical thinking

Go-to-market

Pricing strategies

Education

Bachelor’s degree in engineering (Mechanical, Manufacturing, Industrial, Materials Science or related)

Job description

Protolabs in Maple Plain, MN, is seeking a Commercial Product Manager (CPM) for Injection Molding. You will translate product capabilities into scalable GTM systems, drive market-ready playbooks, and partner with Sales, Marketing, and Pricing to accelerate adoption and deliver customer value across regions.

The CPM leads go-to-market strategy with regional counterparts, develops repeatable GTM frameworks, and shapes commercial training.