Commercial Market Manager - Florida

Anheuser-Busch; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Commercial Market Manager to spearhead its expansion into Florida. This exciting role requires a blend of strategic planning and hands-on market development, focusing on building essential partnerships with wholesalers and retailers. The ideal candidate will have a proven track record in beverage alcohol distribution, strong analytical skills, and the ability to translate market insights into actionable strategies. Join a forward-thinking company committed to innovation and excellence in delivering exceptional beer experiences to consumers. If you are passionate about driving growth and building relationships, this is the perfect opportunity for you.

Qualifications

• 5+ years in beverage alcohol sales management with market development success.
• Strong analytical skills for data-driven decision-making.

Responsibilities

• Lead market expansion in Florida through strategic planning and partnerships.
• Drive revenue growth with retailer acquisition and management initiatives.

Skills

Analytical Skills

Market Development

Relationship Building

Trade Marketing

Sales Management

Tools

CRM Systems

Data Analytics Platforms

Job description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

COMPANY:

PerfectDraft, part of the Anheuser-Busch family, is revolutionizing the at-home beer experience. Our system combines the quality of traditional draft beer with modern convenience, delivering exceptional taste straight to your home. As part of our expansion, we're looking for talented professionals who share our commitment to innovation and understand that great beer deserves to be served perfectly, every time.

ROLE SUMMARY:

The Commercial Market Manager – Florida will lead PerfectDraft's expansion into Florida, a key strategic market. This role directly shapes our success by developing essential partnerships with wholesalers and retailers, optimizing distribution networks, and executing targeted marketing initiatives. The position combines strategic planning with hands-on market development, requiring both analytical skills and relationship building to achieve ambitious growth targets. We seek an accomplished professional who has delivered exceptional results in beverage alcohol distribution and understands the complexities of the three-tier system. Your ability to translate market insights into actionable strategies will be fundamental to our success in Florida.

JOB RESPONSIBILITIES:

• Lead Florida market expansion through strategic distribution planning, including development of key wholesaler partnerships and optimization of the supply chain network.
• Drive revenue growth by executing strategic retailer acquisition and management initiatives, focusing on expanding PerfectDraft's geographical footprint and delivery capabilities.
• Collaborate with the St. Louis brewery on inventory and supply planning to ensure optimal product availability while minimizing costs and preventing stockouts.
• Design and implement comprehensive trade marketing programs that maximize brand visibility and drive sales across retail channels, including management of promotional campaigns and events.
• Develop and maintain strategic relationships with wholesalers and retailers, including negotiating pricing structures and promotional programs while ensuring consistent brand execution.
• Monitor market performance metrics and gather intelligence to inform strategic decision-making and identify growth opportunities for the PerfectDraft portfolio.

JOB QUALIFICATIONS:

Required Qualifications:

• 5+ years of experience in commercial operations or sales management within the beverage alcohol industry, with demonstrated success in market development.
• Proven track record of building and managing distributor/wholesaler relationships within the three-tier system, particularly in Florida.
• Strong analytical skills with experience using data to drive strategic decision-making and achieve revenue targets.
• Demonstrated success in trade marketing and retail program development within regulated markets.
• Experience managing complex supply chain operations and inventory planning.

Preferred Qualifications:

• Direct experience launching or scaling beverage brands in the Florida market.
• Knowledge of alcoholic beverage regulations and compliance requirements in Florida.
• Experience with e-commerce and direct-to-consumer beverage alcohol operations.
• Proven success in building and leading cross-functional partnerships.
• Experience with CRM systems and data analytics platforms.