Commercial Analytics Manager (Western US)

Palm Bay International; Fort Smith (AR); Hybrid; USD 95,000 - 135,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k)

Paid vacation

Personal time off

11 paid holidays

Job summary

Palm Bay International is seeking a Commercial Analytics Manager to serve as embedded BI support for the division and translate complex data into actionable sales insights.

You will collaborate with Regional VPs, District Managers, and Strategic Account Leads to drive performance-to-plan, develop Power BI tools, and provide real-time analytics training for field teams to enhance selling decisions.

Qualifications

• Bachelor’s Degree required.
• 5–10 years in BI, sales analytics, and/or category insights; alcohol beverage experience required.
• Proficiency with Power BI and data modeling; ability to guide report development and interpret DAX-based analyses.
• Experience reading Circana/Nielsen and distributor data; translate insights for stakeholders.

Responsibilities

• Serve as embedded BI support for the division, collaborating with DVPs, Regional Managers, District Managers, and Strategic Account Leads.
• Deliver execution-focused insights to drive performance-to-plan discussions and inform action.
• Lead division opportunity analysis, including account and distribution gap analysis and key account opportunities.
• Develop tools and provide real-time analytics support for field teams to enable data-driven selling.
• Translate large data sets into concise executive-level presentations for senior leadership.

Skills

Power BI

Data modeling

DAX analyses

Circana data

Sales analytics

Communication

Stakeholder presentation

Self-starter

Organization

Team collaboration

Education

Bachelor’s Degree

Tools

Power BI

Job description

Palm Bay International, a dynamic family-owned company, offers one of the nation’s most comprehensive portfolios of imported wines and spirits, including over 50 suppliers from around the globe. Among Palm Bay’s most valued assets is its remarkable network of long-term partnerships with the foremost wholesale companies in all 50 states, as well as the Caribbean, Mexico, and Central America. With the crucial collaboration of these partners, Palm Bay’s portfolio is able to meet the needs of every level of the industry, from independent restaurants and retail stores, to chain accounts, supermarkets, hotels, airlines, cruise ships, duty-free accounts and U.S. military bases. This impressive roster of brands, accounts, and relationships positions Palm Bay as a major source of fine wines and spirits and an industry leader in the U.S. marketplace. For more visit: www.palmbay.com.

Location: Remote (West US preferred)

Position Overview: The Commercial Analytics Manager will serve as dedicated, embedded Business Intelligence support for an assigned divisional book of business, delivering execution-focused insights and thought leadership from Regional Vice Presidents through District Managers. This role leads performance-to-plan collaboration, opportunity analysis, and market-specific training and tool development, partnering closely with a Commercial Analytics Analyst who owns day-to-day report development and data validation. The Manager translates complex commercial and syndicated data into clear, actionable recommendations that help the Sales organization identify and act on growth opportunities.

Responsibilities/Essential Functions:

• Serve as the primary point of contact and dedicated, embedded Business Intelligence support for the assigned division, maintaining daily communication and close collaboration withDVPs, Regional Managers, District Managers, and Strategic Account Leads on sales, performance-to-plan, and results.
• Deliver execution-focused insights and thought leadership at every level of the division — proactively surfacing sales and program results, risks, and opportunities to sales leadership — to drive performance-to-plan conversations and inform action.
• Lead opportunity analysis for the division — including targeted account and subset identification, distribution gap analysis, display execution and effectiveness, and key/BTG account opportunities — and identify and communicate the resulting market-level implications of Strategic Account programming, distribution wins, and losses.
• Provide market-specific collaboration and training — developing tools and delivering real-time support so field teams can confidently use data in selling situations, freeing up more time for face-to-face selling.
• Deliver expanded, responsive ad-hoc analytics support — including division-level ‘deep dive’ requests — for distributorGSMs, meetings, and retail sales calls, tailored to the individual market.
• Partner with the Commercial Analytics Analyst and the broader BI team on Power BI reporting, tool development, and solution-based approaches that support strategic initiatives, while the Analyst owns day-to-day report builds, data validation, and vendor data-quality coordination.
• Support key initiatives spanning planning,program tracking and ROI, launch/reset execution, and distributor and retail Top-to-Top meetings.
• Proactively identify opportunities to improve analytics processes or tools in partnership with other departments (e.g., Sales, Marketing, Brand Excellence).
• Support distributor transitions andERP system changes for the assigned division, ensuring reporting continuity throughout.
• Translate large, complex data sets into clear, concise, and easily understood executive-level presentations and insight decks for senior leadership.
• Advance a data-driven culture within the division by championing the use of data and analytics in performance and planning conversations at every level.
• Join division sales leaders at key distributor meetings to gain firsthand context on — and help address — business challenges.
• Additional related duties may be assigned, as required.

Qualifications/Requirements:

• Bachelor’s Degree required.
• Minimum of 5-10 years of professional experience in Business Intelligence, sales analytics, and/or category insights; alcohol beverage experience required.
• Working knowledge of Power BI and data modeling concepts, with the ability to guide report development, interpretDAX-based analyses.
• Experience reading, interpreting, and deriving insights fromCircana/Nielsen and distributor syndicated data.
• Commercial experience partnering with varying sales levels, executive to field, to derive insights for the targeted audience.
• Strong business acumen and the ability to translate complex data into actionable insights and recommendations for both technical and non-technical stakeholders.
• Strong communication skills, both written and verbal, with experience presenting to senior leadership.
• Self-starter with strong organizational skills, able to manage multiple priorities and competing deadlines.
• Demonstrates initiative, flexibility, teamwork, maturity under pressure, and anticipates and resolves problems.

Benefits Overview:

Palm Bay offers a competitive compensation package including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off and 11 paid company holidays.

Palm Bay International is an equal opportunity employer.