District Manager - Colorado

Palm Bay International, Inc.; Denver (CO); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(K)

Paid vacation

Personal time off

11 paid company holidays

Job summary

Palm Bay International, a family-owned wines and spirits importer, is seeking a District Manager for Colorado to drive growth and market execution in On- and Off-Premise channels. This field-based role partners with distributors and key accounts to expand Palm Bay’s premium portfolio.

You will develop territory business plans, lead distributor training, and deliver executive-level reviews while building lasting relationships with retailers, restaurants, hotels, and hospitality groups across

Qualifications

• Bachelor's degree preferred in Business/Marketing or related field.
• 5–8 years of progressive beverage alcohol sales experience with a supplier, importer, distributor, or related beverage company.
• Existing relationships within the Colorado On- and Off-Premise market strongly preferred.
• Experience managing both independent and chain retail accounts, restaurants, bars, hotels, and hospitality groups.
• Proficiency with Microsoft Office (Excel, PowerPoint, Word) and CRM/sales analytics platforms.

Responsibilities

• Develop and execute territory business plans to achieve distribution, depletion, revenue, and profitability goals.
• Identify and convert new account opportunities while growing existing business across On- and Off-Premise channels.
• Expand distribution of Palm Bay's premium portfolio throughout Colorado.
• Lead distributor engagement and conduct regular ride-withs and trainings.
• Provide regular territory updates and strategic recommendations based on data.

Skills

Sales leadership

Relationship building

Time management

Analytical thinking

Presentation skills

Independent work

Team collaboration

Adaptability

Education

Bachelor's degree in Business/Marketing

Tools

Microsoft Office

CRM platforms

Job description

Location:

Denver, Colorado – Field Based

Company Overview:

Palm Bay International, a dynamic family-owned company, offers one of the nation’s most comprehensive portfolios of imported wines and spirits, including over 50 suppliers from around the globe. Among Palm Bay’s most valued assets is its remarkable network of long-term partnerships with the foremost wholesale companies in all 50 states, as well as the Caribbean, Mexico and Central America. With the crucial collaboration of these partners, Palm Bay’s portfolio is able to meet the needs of every level of the industry, from independent restaurants and retail stores, to chain accounts, supermarkets, hotels, airlines, cruise ships, duty‑free accounts and U.S. military bases. This impressive roster of brands, accounts and relationships positions Palm Bay as a major source of fine wines and spirits and an industry leader in the U.S. marketplace. For more visit: www.palmbay.com.

Position Overview

The District Manager is responsible for driving profitable growth, market execution, and distributor engagement throughout Colorado. This is a highly visible, field-based position responsible for developing Palm Bay International's premium wine and spirits portfolio across both the On- and Off-Premise channels while partnering closely with our distributor to execute annual business plans. The ideal candidate combines strong sales instincts with strategic thinking, enjoys working independently, and excels at building lasting relationships with customers, distributor partners, and internal stakeholders. This position reports directly to the Regional Manager.

What You'll Do

Drive Market Growth

• Develop and execute territory business plans that deliver distribution, depletion, revenue, and profitability goals.


• Identify and convert new account opportunities while growing existing business across both On- and Off-Premise channels.


• Expand distribution of Palm Bay's premium wine and spirits portfolio throughout Colorado.


• Identify pricing, programming, display, and promotional opportunities that accelerate growth.


• Execute annual business plans and achieve territory objectives aligned with company priorities.

Build Strong Customer Relationships

• Become the trusted business partner for key retail accounts, restaurants, bars, hotels, entertainment venues, and hospitality groups.


• Conduct account business reviews and recommend assortment, pricing, merchandising, and programming strategies.


• Coordinate staff trainings, consumer tastings, menu placements, retail promotions, and account activations.


• Develop strategic relationships with regional chain accounts and key decision-makers.

Lead Distributor Execution

• Conduct regular ride-withs alongside distributor sales representatives across both On- and Off-Premise divisions.


• Deliver engaging sales meetings, product education, market blitzes, and distributor trainings.


• Partner with distributor leadership to establish priorities, improve execution, and drive accountability.


• Conduct quarterly business reviews with distributor management and collaborate with internal counterparts on market strategy.


• Execute Supplier Excellence.


• Plan and execute supplier market visits, account calls, educational seminars, chain presentations, and customer events.


• Ensure strong execution of national and regional programming across all channels.


• Monitor inventory levels, vintages, product rotation, merchandising standards, and purchasing opportunities.


• Coordinate supplier visits that strengthen distributor engagement and customer relationships.

Analyze & Communicate

• Utilize sales data and marketplace insights to identify opportunities and measure performance.


• Provide regular territory updates, competitive intelligence, and strategic recommendations.


• Develop presentations and business reviews using sales analytics and market insights.


• Manage travel and entertainment budgets with a strong focus onROI.

What We're Looking For:

• A self-motivated sales professional with an entrepreneurial mindset.


• Passionate about premium wines and spirits and committed to delivering exceptional customer experiences.


• Highly organized with strong time management and planning skills.


• Comfortable working independently while collaborating effectively across teams.


• Skilled at building lasting relationships with customers, distributor partners, and internal stakeholders.


• Analytical and confident presenting to customers, distributor teams, and senior leadership.


• Adaptable and capable of thriving in a fast-paced environment.

Qualifications/Requirements:

• Bachelor's degree in Business, Marketing, or a related field preferred.


• 5–8 years of progressive beverage alcohol sales experience with a supplier, importer, distributor, or related beverage company.


• Existing relationships within the Colorado On- and Off-Premise market strongly preferred.


• Experience managing both independent and chain retail accounts, restaurants, bars, hotels, and hospitality groups.


• Demonstrated success partnering with distributor sales organizations to achieve distribution, depletion, and revenue objectives.


• Strong understanding of distributor operations, pricing strategy, merchandising, promotions, and market execution.


• Experience developing business plans, delivering executive-level presentations, and leading professional sales training.


• Proficiency with Microsoft Office (Excel, PowerPoint, Word) and CRM/sales analytics platforms.


• Valid driver's license with a satisfactory driving record.


• Ability to lift up to 45 pounds.


• Ability to travel extensively throughout Colorado, including occasional overnight travel and weekend events.

Benefits Overview:

Palm Bay offers a competitive compensation package including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off and 11 paid company holidays.

Palm Bay International is an Equal Opportunity Employer and is committed to creating a diverse and inclusive workplace. We celebrate diversity and are dedicated to fostering an environment where all employees can thrive