Commerce Writer, Wellness & Lifestyle — First-Person Testing

Condé Nast Germany; New York (NY); Presencial; USD 75 000 - 83 000; Tempo integral

Resumo da oferta

Condé Nast’s GQ Commerce team seeks a sharp, curious Commerce Writer focused on grooming, wellness, fitness and lifestyle. The role blends editorial judgment with data-driven insights to create SEO-led evergreen stories, first-person reviews, newsletters and social/video content.

The candidate should test products, engage experts, and translate firsthand reporting into credible recommendations across platforms while maintaining a clear editorial voice.

Qualificações

• 2+ years writing and creating content in a fast-paced digital media environment, ideally across commerce, lifestyle or service journalism.
• A strong, editorially engaging writing voice and the ability to combine authority, utility and personality.
• Genuine curiosity and knowledge in Lifestyle — grooming, wellness, fitness and the wider cultural landscape.
• Strong knowledge of SEO best practices and an analytical mindset, using audience, search and commerce data to identify opportunities and improve performance.
• Comfortable creating content across articles, newsletters, social and short-form video, including UGC and first-person storytelling.
• An understanding of affiliate commerce and the relationship between editorial storytelling, audience engagement and commercial performance.
• A highly collaborative, self-motivated approach, with the ability to work across teams and manage multiple stories, platforms and deadlines simultaneously.

Responsabilidades

• Write distinctive, authoritative commerce and service journalism across GQ’s Lifestyle categories, with a focus on grooming, wellness, fitness and modern lifestyle.
• Develop a strong editorial point of view within these categories, identifying products, brands, routines, services and emerging trends relevant to the GQ audience.
• Produce a mix of product recommendations, reviews, first-person testing, service journalism, evergreen guides, reported features and culturally relevant commerce stories.
• Think beyond the written article and tell stories across platforms, adapting ideas for GQ.com, newsletters, social media and video.
• Be comfortable producing social-first, UGC-style and personality-led content, including appearing in short-form video where appropriate.
• Apply SEO and GEO best practices to ensure GQ’s expertise and recommendations are discoverable without compromising editorial quality or voice.
• Bring a strong analytical mindset to the role, regularly reviewing audience and commerce performance to understand what is resonating, where opportunities exist and how content can be improved.
• Have an understanding of top performing brands, retailers and products within the Lifestyle category.
• Use search trends, audience behavior and performance data to identify what readers are looking for, optimize existing content and inform future editorial ideas.
• Understand when to update, reframe, expand or retire content based on performance, changing audience demand and shifts in search behavior.
• Develop compelling franchises and repeatable formats that can build audience loyalty and establish GQ as an authority across Lifestyle.
• Collaborate with editorial, social, video, design, audience development, partnerships and other teams to ensure strong execution and promotion across channels.
• Build and maintain relationships with brands, experts, PR contacts and other sources across grooming, wellness, fitness and lifestyle.
• Maintain GQ’s editorial standards and reader trust, ensuring recommendations are credible, independent, useful and grounded in genuine expertise or experience.

Conhecimentos

Writing experience

SEO knowledge

Analytics mindset

Video content creation

Affiliate commerce understanding

Descrição da oferta de emprego

Condé Nast’s GQ Commerce team seeks a sharp, curious Commerce Writer focused on grooming, wellness, fitness and lifestyle. The role blends editorial judgment with data-driven insights to create SEO-led evergreen stories, first-person reviews, newsletters and social/video content.

The candidate should test products, engage experts, and translate firsthand reporting into credible recommendations across platforms while maintaining a clear editorial voice.