Commerce Marketing Team Lead, NA SMB

TikTok; New York (NY); On-site; USD 141,000 - 255,600; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Paid personal time off

Job summary

A leading social media platform based in New York City is looking for a Commerce Marketing Solutions Manager to drive growth through innovative marketing strategies and execute comprehensive go-to-market strategies. The right candidate will have a Bachelor's degree in Marketing or Business, experience leading high-performing teams, and a deep understanding of commerce ecosystems. This role offers a competitive salary, benefits package, and opportunities for career advancement in a fast-paced environment.

Qualifications

• Experience driving advertising revenue growth, particularly in the commerce sector.
• Ability to travel quarterly to various locations for team collaboration.
• Proven success in managing high-performing teams.

Responsibilities

• Drive vertical growth through innovative marketing strategies.
• Oversee execution of GTM strategies aligned with business objectives.
• Lead the team in developing integrated marketing plans.

Skills

Data-driven marketing strategies

Leadership and mentoring

Communication skills

GTM strategy development

Creative thinking

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

Advertising platforms

Job description

Responsibilities

• Drive company commerce vertical growth through innovative, data‑driven marketing strategies.
• Oversee the execution and evolution of vertical‑specific GTM strategies, ensuring alignment with business objectives and measurable results.
• Develop efficient processes for understanding the client landscape and identifying opportunities for vertical growth using TikTok advertising solutions.
• Leverage best‑in‑class insights (seasonality, product trends, external trends) and lead the team in commissioning research to drive revenue growth.
• Foster strong collaboration between Vertical Strategists and key stakeholders (TT Shops team, Marketing Science, Data Science, Sales, Product, Global Industry Strategists).
• Monitor vertical strategy performance, using data and insights to identify improvements and guide optimization for client ad consumption and business goals.
• Lead a team to develop and execute scaled go‑to‑market (GTM) strategies for commerce advertising solutions, aligned with business objectives.
• Lead the team to craft integrated marketing plans (webinars, events, web, social, email, etc.), develop toolkits, joint strategies, and strategic value‑add campaigns.
• Partner very closely with Partnership Solutions and TikTok Shops sales, marketing and campaigns teams to maximize impact across commerce (and some non‑comm) opportunities in joint strategies and campaigns.
• Own multi‑quarter GTM delivery for key seasonal commerce moments (holidays, retail events), maximizing impact, alignment, and revenue.
• Lead the team to monitor campaign performance, analyze data, and report on key metrics and insights to inform strategic decisions and optimize future campaigns.
• Define and deliver the Commerce Marketing Solutions roadmap on time and aligned with business needs, addressing evergreen, seasonal, and sub‑vertical narratives.
• Lead a Content Marketing Solutions Manager to develop key resources (creative solutions, playbooks, campaigns, content strategies, etc.) in partnership with the Marketing Campaigns team.
• Provide thought leadership and key narratives across Commerce industry events (e.g., TikTok World, SXSW).
• Collaborate with Product to define and amplify GTM narratives supporting horizontal SMB initiatives.
• Partner with Global Business Marketing and Global Business Solutions to launch ready‑to‑use joint narratives.
• Leverage and commission insights from MarSci (in partnership with Vertical Strategists) and other internal teams to ensure narrative relevance and impact across seasons, verticals, and evergreen topics.

Qualifications

• Minimum Qualifications
• Bachelor's degree in Marketing, Business, or a related field.
• Experience managing and mentoring high‑performing teams.
• Proven track record of success in driving advertising revenue growth, specifically within the commerce sector.
• Deep understanding of online and offline commerce ecosystems, including closed and open‑loop models.
• Experience developing and executing GTM strategies.
• Excellent communication, presentation, and interpersonal skills.
• Able to travel to LA, Austin, NY, and/or Seattle 1× or more per quarter to build, foster cross‑functional and immediate team relationships.
• Preferred Qualifications
• Possess Leadership Principles: Ability to thrive in a very fast‑paced environment and effectively manage multiple priorities; bias toward delivery of outputs in MVP vs waterfall.
• Demonstrate strong performance management skills, setting high standards for your team in terms of results, rigor, and collaboration, while fostering a positive and engaging work environment.
• Possess a proactive mindset, excellent storytelling abilities, and comfort working in ambiguous situations.
• Be highly data‑driven, speaking the language of business results, while also possessing a strong creative marketing sensibility and campaign expertise.
• Strong XFN collaborator, representing and surfacing broader business drivers guiding team and company to long‑term success.
• Not afraid to get into the data themselves, provide technical review of processes, or get into delivering themselves hands‑on.
• Experience with advertising platforms and technologies.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect—and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy—a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.

Job Information

Compensation Description (Annually)

The base salary range for this position in the selected city is $141,000 – $255,600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
• Exercising sound judgment.