Commerce Marketing Manager

Conagra Brands; Michigan; Hybrid; USD 109,000 - 159,000; Full time

Benefits offered by this job

Health insurance

Bonus incentive opportunity

Matching 401(k)

Stock purchase plan

Career development opportunities

Paid time off

Parental leave

Flexible work schedules

Volunteer opportunities

Job summary

Conagra Brands is seeking a strategic Omni-Channel Commerce Marketing leader based in Chicago or remote in the Grand Rapids, MI area. You will drive annual marketing plans, retailer media strategy, budget management, and program execution to win with Meijer, Hy-Vee, and Wakefern.

You will partner across Sales, Brand, eCommerce, and agencies to deliver growth, shopper engagement, and measurable results. Strong Excel, cross-functional collaboration, and digital marketing expertise are essential.

Qualifications

• Bachelor’s degree required.
• Advanced Microsoft Excel skills for data analysis.
• Five years of experience in Brand Marketing, Shopper Marketing, Sales, Digital Marketing, eCommerce, or Agency environments, preferably within the consumer packaged goods industry.
• Expertise in digital marketing and eCommerce, including retailer media platforms, mobile, social media, digital shelf optimization, and retailer search.
• Strong collaboration skills with experience building partnerships across Sales, Brand teams, marketing resources, agency partners, and retailers.
• Excellent verbal and written communication skills that demonstrate strategic thinking and drive action.
• Strong analytical skills with experience leveraging consumer insights, performance data, and marketing measurement to influence decisions and optimize investments.
• Agility to manage multiple initiatives simultaneously, balance long-term planning with evolving business needs, and respond effectively to changing priorities.
• Curiosity and a continuous learning mindset.

Responsibilities

• Develop holistic, omni-channel commerce marketing plans in partnership with customers, Sales, Category Leadership, Brand teams, eCommerce, agency partners, and other internal stakeholders.
• Create all components of annual commerce marketing plans, including objectives, agency briefs, creative development, tactic selection, execution, and budget management.
• Identify innovative go-to-market media and communication opportunities by leveraging shopper insights, consumer behavior trends, and emerging retail media capabilities.
• Analyze marketing program performance against key performance indicators and industry benchmarks to optimize future investments and improve effectiveness.
• Partner with Brand teams to align marketing investment strategies, creative development, and retail activation opportunities.
• Manage agency partners to ensure successful execution of marketing initiatives and achievement of program objectives.
• Oversee annual marketing investment allocation and ongoing budget tracking to maximize return on investment.
• Collaborate with Customer Marketing, Merchandising, eCommerce, and Retail Media Network teams to support new item launches, marketing plan development, and program execution.
• Partner with eCommerce and Sales teams to improve digital shelf content and retailer search performance, driving sales growth, share of voice, and repeat purchase.

Skills

Excel

Data analysis

Collaboration

Education

Bachelor's degree

Tools

Retailer media platforms

Job description

We have flexibility for this role to be based at our corporate headquarters in Chicago or remotely in the Grand Rapids, MI, metro area.

Reporting to our Director of Commerce Marketing, you will lead annual marketing plan development, retailer media strategy, budget management, and marketing program execution and analysis to help us win with regional grocery customers. You will own marketing relationships for Meijer, Hy-Vee, and Wakefern, partnering across Sales, Brand, eCommerce, agency, and customer teams to deliver omni-channel marketing programs that drive growth, shopper engagement, and business results.

A Taste Of Your Responsibilities

• Develop holistic, omni-channel commerce marketing plans in partnership with customers, Sales, Category Leadership, Brand teams, eCommerce, agency partners, and other internal stakeholders.
• Create all components of annual commerce marketing plans, including objectives, agency briefs, creative development, tactic selection, execution, and budget management.
• Identify innovative go-to-market media and communication opportunities by leveraging shopper insights, consumer behavior trends, and emerging retail media capabilities.
• Analyze marketing program performance against key performance indicators and industry benchmarks to optimize future investments and improve effectiveness.
• Partner with Brand teams to align marketing investment strategies, creative development, and retail activation opportunities.
• Manage agency partners to ensure successful execution of marketing initiatives and achievement of program objectives.
• Oversee annual marketing investment allocation and ongoing budget tracking to maximize return on investment.
• Collaborate with Customer Marketing, Merchandising, eCommerce, and Retail Media Network teams to support new item launches, marketing plan development, and program execution.
• Partner with eCommerce and Sales teams to improve digital shelf content and retailer search performance, driving sales growth, share of voice, and repeat purchase.

Ingredients Required For Your Success

• Bachelor’s degree required.
• Advanced Microsoft Excel skills for data analysis.
• Five years of experience in Brand Marketing, Shopper Marketing, Sales, Digital Marketing, eCommerce, or Agency environments, preferably within the consumer packaged goods industry.
• Expertise in digital marketing and eCommerce, including retailer media platforms, mobile, social media, digital shelf optimization, and retailer search.
• Strong collaboration skills with experience building partnerships across Sales, Brand teams, marketing resources, agency partners, and retailers.
• Excellent verbal and written communication skills that demonstrate strategic thinking and drive action.
• Strong analytical skills with experience leveraging consumer insights, performance data, and marketing measurement to influence decisions and optimize investments.
• Agility to manage multiple initiatives simultaneously, balance long-term planning with evolving business needs, and respond effectively to changing priorities.
• Curiosity and a continuous learning mindset.

Number of Days in Office: 3

Compensation

Pay Range:$109,000-$159,000

The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees’ equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.

Our Benefits

• Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
• Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
• Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
• Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities

Our Company

At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions – within our people and our iconic brands like Birds Eye®, Slim Jim® and Reddi-Wip®.

Our focus on innovation extends beyond making great food, it also reflects our commitment to embracing new solutions that positively impact our team, the communities we serve and the health of our planet. Foodies Welcome.

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. Reasonable accommodation may be made upon request.