Commerce Growth Lead: Paid Search & Retail Media

Publicis Groupe; Chicago, Northern (IL, KY); Hybrid; USD 107,000 - 153,000; Full time

Benefits offered by this job

Paid time off

401(k) matching

Wellness programs

Work Your World program

Matching Gifts

Job summary

Starcom is seeking an Associate Director, Commerce to lead cross-channel Paid Search and Display initiatives with a focus on retail media. The role demands independent leadership, strategic guidance for client conversations, and hands-on platform execution when required.

The ideal candidate will bring strong team leadership and deep Commerce media expertise, supporting a varied client portfolio across industries.

Qualifications

• Bachelor’s degree or higher preferred.
• 5+ years of related experience.
• 2+ years of team management experience.
• Deep expertise with Amazon Ads, Amazon DSP, and Chewy media platforms.
• Commerce media buying and planning experience is required.

Responsibilities

• Lead the development and execution of integrated Search and Display media strategies, with the majority of the investment focused on Paid Search.
• Act as a subject matter expert across retail media platforms, with deep expertise in Amazon Ads and Chewy advertising solutions.
• Drive campaign performance through strategic optimizations, budget management, forecasting, and reporting.
• Provide leadership and direction to Search, DSP, and Analyst team members while ensuring high-quality execution across all campaigns.
• Partner with internal cross-functional teams to align media strategies with broader client business objectives.
• Serve as the primary client-facing lead, confidently presenting recommendations, performance insights, and strategic opportunities.
• Own campaign performance reviews, identifying growth opportunities and translating data into actionable recommendations.
• Maintain a hands-on understanding of campaign activation and optimization, stepping into platform management when business needs require.
• Oversee process development and execution management.
• Assures quality control of all media planning and implementation.
• Implement planning process for the assigned accounts and holistic media planning across paid and display platforms and initiatives
• Coordinate efforts across different digital media channels to drive optimized recommendations.
• Continuously evaluate and improve upon all digital media opportunities.
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity.
• Motivate, lead, and manage internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives.
• Drive adoption of stated account management best practices through example setting positive reinforcement and behavioral correction.
• Conduct performance reviews and career path plans.
• Provide training to direct reports as needed.
• Facilitate the development and documentation of best practices for improving operational efficiencies within the team and the group

Skills

Team leadership

Client management

Strategic recommendations

Independent work

Communication

Education

Bachelor’s degree or higher

Tools

Amazon Ads

Amazon DSP

Chewy media

Job description

Starcom is seeking an Associate Director, Commerce to lead cross-channel Paid Search and Display initiatives with a focus on retail media. The role demands independent leadership, strategic guidance for client conversations, and hands-on platform execution when required.

The ideal candidate will bring strong team leadership and deep Commerce media expertise, supporting a varied client portfolio across industries.