Commerce AdTech Product Lead: Growth & Integrations

Citigroup; New York (NY); Vor Ort; USD 150.000 - 190.000; Vollzeit

Zusammenfassung

Citigroup's Citi Commerce is expanding its product roadmap for ads and offers, translating strategic priorities into detailed technical specifications and owning end-to-end delivery from requirements through testing and launch.

As Product Lead, you will be the primary link between the commercial organization and technology teams, manage third‑party AdTech/MarTech integrations, and drive governance, risk reviews, and successful market launches.

Qualifikationen

• 10+ years in product management within digital advertising, adtech, martech, or commerce media.
• Deep understanding of the digital advertising technology stack, including ad serving, targeting, measurement, and delivery systems.
• Experience writing detailed technical requirements and business specifications with tech teams.
• Experience managing third-party technology integrations and vendor onboarding.
• Experience navigating governance, compliance, and regulatory approval processes.
• Strong stakeholder management to align commercial and tech teams.
• Ability to operate in ambiguous, fast-moving environments and build process where needed.

Aufgaben

• Execute the product roadmap for Citi Commerce's ad and offers capabilities, translating priorities into delivery plans.
• Write and own detailed technical requirements and business specs for engineering teams.
• Serve as the liaison between commercial and technology teams to maintain momentum and alignment.
• Own third-party AdTech/MarTech integrations, including vendor onboarding and relationship management.
• Lead product testing, UAT, and performance validation to ensure launch readiness.
• Navigate legal, risk, and regulatory reviews for new features within governance frameworks.
• Track post-launch performance and identify optimization opportunities.

Kenntnisse

Product management

Digital advertising stack

Technical requirements writing

Third‑party integrations

Governance & regulatory

Stakeholder management

Ambiguity handling

Vendor relationship management

Tools

DSPs

Ad servers

Identity solutions

MarTech platforms

Jobbeschreibung

Citigroup's Citi Commerce is expanding its product roadmap for ads and offers, translating strategic priorities into detailed technical specifications and owning end-to-end delivery from requirements through testing and launch.

As Product Lead, you will be the primary link between the commercial organization and technology teams, manage third‑party AdTech/MarTech integrations, and drive governance, risk reviews, and successful market launches.