CoBrand GTM Strategy and Execution Lead

JP Morgan Chase; Wilmington (DE); On-site; USD 114,000 - 215,000; Full time

Job summary

Chase, a leading financial services firm, seeks a CoBrand GTM Strategy and Execution Lead to drive strategy, planning and cross-functional execution for new CoBrand credit card products and enhancements. You will align business and partner priorities with roadmaps and translate objectives into actionable initiatives.

You will connect portfolio needs with product and technology roadmaps, lead complex launches and ensure readiness across acquisition, rewards and digital experiences, collaborating

Qualifications

• 5 or more years of experience or equivalent expertise in product management or a related domain.
• Demonstrated ability to lead product strategy and execution across complex, cross-functional initiatives.
• Strong product execution and program leadership skills, with the ability to manage multiple initiatives simultaneously.
• Advanced knowledge of the product development life cycle from discovery through implementation and value realization.
• Experience leading product life cycle activities including discovery, ideation, strategic development, requirements definition and value management.
• Ability to translate business and partner objectives into product strategies, roadmaps, requirements and executable technology initiatives.
• Strong strategic thinking and problem-solving skills with the ability to navigate ambiguity and competing priorities.
• Excellent communication and interpersonal skills with the ability to build productive relationships across business, product and technology teams.

Responsibilities

• Maintain an integrated portfolio view of CoBrand launches, product enhancements, partner capabilities, modernization efforts and platform migrations.
• Translate portfolio and partner priorities into product initiatives, requirements, milestones, dependencies and sequencing decisions.
• Lead go-to-market coordination for complex credit card launches and portfolio enhancements across product, technology and business teams.
• Connect near-term product launches and partner priorities with longer-term platform and capability roadmaps.
• Identify and resolve portfolio-level conflicts involving timing, technology capacity, prerequisites, ownership and competing priorities.
• Drive readiness across acquisition, rewards, benefits, servicing, digital experiences, partner integration and other customer-facing capabilities.
• Serve as an integration point between portfolio teams and product and technology organizations, ensuring business needs are understood and actionable.
• Coordinate cross-functional discussions to establish appropriate product, architecture and technology approaches for complex initiatives.
• Partner with portfolio and capability teams to develop future-state customer experiences and CoBrand capabilities.
• Develop business cases and incorporate competitive and customer insights to support product prioritization and investment decisions.
• Identify opportunities to develop scalable strategies and capabilities that create value across multiple CoBrand partner portfolios.

Skills

Product strategy

Cross-functional leadership

Go-to-market

Portfolio management

Communication

Ambiguity navigation

Job description

CoBrand GTM Strategy and Execution Lead

New York, NY, United States

and 1 more

Job Information

• Job Identification 210808252
• Job Category Product Management
• Business Unit Consumer & Community Banking
• Posting Date 11/10/2026, 04:32 PM
• Locations 450 W 33rd St, New York, NY, 10001, US301 N Walnut St, Wilmington, DE, 19801, US
• Job Schedule Full time
• Base Pay/Salary New York,NY $133,000.00-$215,000.00; Wilmington,DE $114,000.00-$180,000.00

Job Description

Shape how innovative CoBrand credit card products and experiences come to life. In this highly collaborative role, you will turn bold ideas and partner priorities into strategies and solutions that create meaningful value for our customers and partners.

Job Summary

As a CoBrand GTM Strategy and Execution Lead in CoBrand Credit Card , you will drive the strategy, planning and cross-functional execution required to bring new products, portfolio enhancements, partner capabilities and platform changes to market. You will connect business and partner priorities with product and technology roadmaps, translating strategic objectives into actionable initiatives. You will work across teams to navigate dependencies, establish clear ownership and ensure complex initiatives are positioned for successful delivery.

Job responsibilities

• Maintain an integrated portfolio view of CoBrand launches, product enhancements, partner capabilities, modernization efforts and platform migrations
• Translate portfolio and partner priorities into product initiatives, requirements, milestones, dependencies and sequencing decisions
• Lead go-to-market coordination for complex credit card launches and portfolio enhancements across product, technology and business teams
• Connect near-term product launches and partner priorities with longer-term platform and capability roadmaps
• Identify and resolve portfolio-level conflicts involving timing, technology capacity, prerequisites, ownership and competing priorities
• Drive readiness across acquisition, rewards, benefits, servicing, digital experiences, partner integration and other customer-facing capabilities
• Serve as an integration point between portfolio teams and product and technology organizations, ensuring business needs are understood and actionable
• Coordinate cross-functional discussions to establish appropriate product, architecture and technology approaches for complex initiatives
• Partner with portfolio and capability teams to develop future-state customer experiences and CoBrand capabilities
• Develop business cases and incorporate competitive and customer insights to support product prioritization and investment decisions
• Identify opportunities to develop scalable strategies and capabilities that create value across multiple CoBrand partner portfolios

Required qualifications, capabilities, and skills

• 5 or more years of experience or equivalent expertise in product management or a related domain
• Demonstrated ability to lead product strategy and execution across complex, cross-functional initiatives
• Strong product execution and program leadership skills, with the ability to manage multiple initiatives simultaneously
• Advanced knowledge of the product development life cycle, from discovery through implementation and value realization
• Experience leading product life cycle activities including discovery, ideation, strategic development, requirements definition and value management
• Ability to translate business and partner objectives into product strategies, roadmaps, requirements and executable technology initiatives
• Strong strategic thinking and problem‑solving skills with the ability to navigate ambiguity and competing priorities
• Excellent communication and interpersonal skills with the ability to build productive relationships across business, product and technology teams
• Demonstrated ability to identify dependencies, clarify ownership and drive resolution across organizational boundaries

Preferred qualifications, capabilities, and skills

• Experience within credit cards, payments, financial services or another complex consumer product environment
• Experience supporting CoBrand, partnership or partner-driven product strategies
• Experience leading large-scale product launches, portfolio enhancements or platform migrations
• Knowledge of credit card acquisition, rewards, benefits, servicing or digital customer experiences
• Experience working closely with technology and architecture teams to deliver complex product capabilities

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs (https://careers.jpmorgan.com/us/en/how-we-hire/faqs) for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most‑used digital solutions – all while ranking first in customer satisfaction.