Co-Founder

Landy International; New York (NY); On-site; USD 80,000 - 150,000; Full time

Job summary

Join an innovative and dynamic team as a co-founder for a new DTC beauty brand targeting young consumers in North America. This opportunity allows you to leverage your deep understanding of consumer trends and social media to build a brand from the ground up. Collaborate with creative minds and supply chain experts to create breakthrough products that resonate with the market. If you're passionate about entrepreneurship and brand building, this role offers a unique chance to shape the future of beauty in a fast-paced environment. Be part of a bold journey to create something beautiful and unforgettable.

Qualifications

• Deep understanding of North American consumer trends and cultural landscape.
• Proven skills in social media brand building and influencer marketing.

Responsibilities

• Lead go-to-market strategies for a new DTC beauty brand.
• Manage and optimize advertising campaigns across various platforms.

Skills

North American consumer trends

Social media brand building

Influencer marketing

Paid advertising campaigns

Ecommerce management

Live streaming commerce

Tools

Shopify

Facebook Ads

Google Ads

TikTok

Job description

5 days ago Be among the first 25 applicants

Direct message the job poster from Landy International

LUUK | Co-Founder Wanted for Fast-Fashion DTC Beauty Brand in USA Market

We are Landy — a global manufacturing powerhouse with 26 years of expertise in product design and supply chain execution, serving top-tier retailers across North America and Europe with personal care and beauty products. Now, we are launching a bold new chapter: LUUK, a fast-fashion DTC beauty brand built for young consumers in North America. This is a strategic leap from B2B to DTC, from manufacturer to brand creator.

We’re not looking for just an operator. We’re seeking a true co-founder — someone with vision, grit, and the passion to build something from the ground up.


If you possess the following capabilities, we invite you to join us:
• Deep understanding of North American consumer trends and cultural landscape, able to lead go-to-market strategies
• Strong channel connections across beauty boutiques, lifestyle retailers, and new consumption platforms
• Proven skills in social media brand building, familiar with TikTok, Instagram, YouTube, and content resonance
• Experience in KOL/KOC influencer marketing, with access to North American creators and agencies preferred
• Ability to independently manage and optimize paid advertising campaigns (FB/Google/TikTok) with strong data orientation
• Familiarity with the full cross-border DTC supply chain, including logistics, fulfillment, payments, and customer service
• Hands-on experience running Shopify or other independent ecommerce stores, with expertise in traffic conversion and retention
• Operational knowledge of Amazon and TikTok Shop, including internal tools, promotions, and sales strategies
• Access to or experience in live streaming commerce and MCN/KOL partnerships to drive storytelling and sales



We believe the ideal partner is someone who:
• Possesses entrepreneurial drive and brand-building vision
• Embraces uncertainty, adapts quickly, and is eager to create breakthrough products
• Collaborates deeply with product, creative, and supply chain teams to co-create and scale
• Values lifelong learning and long-term thinking, with a desire to grow alongside the brand



This is not just a role — it’s a rare opportunity to co-create a new-generation brand and win on the global stage.

Join LUUK. Let’s build something bold, beautiful, and unforgettable.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Manufacturing

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