CMO: National Brand & Growth Leader for Real Estate

Asset Living; Georgia; On-site; USD 180,000 - 240,000; Full time

Job summary

Asset Living is seeking a Chief Marketing Officer to build and lead the next generation of our marketing organization. The CMO will own the enterprise brand and the property-level marketing team, shaping how clients, residents, employees, and partners perceive the company.

You will unite national branding, inbound demand, communications, and digital capabilities to deliver measurable financial returns. The successful candidate will lead a team of ~6 corporate marketers and ~100 property

Qualifications

• Bachelor’s Degree in Marketing, Business, or related discipline.
• Significant progressive leadership experience in sophisticated marketing organizations.
• Experience serving as a Chief Marketing Officer, EVP Marketing, SVP Marketing, or comparable senior marketing executive.
• Experience operating within a large-scale organization and managing leaders who themselves manage teams.
• Experience building, rebuilding, or materially transforming a marketing organization rather than solely inheriting a mature function.
• Demonstrated success operating in a high-growth environment.
• Meaningful experience with both B2B and B2C marketing.
• Experience marketing a service-based business with multiple constituencies and complex customer journeys.
• Demonstrated ability to connect marketing activity to commercial and financial outcomes.
• Experience partnering closely with senior sales or business-development leadership.
• Experience managing a meaningful marketing budget and making disciplined investment decisions.
• Experience developing executive-level marketing strategies and personally helping execute them.
• Demonstrated success improving brand awareness and market positioning.
• Experience building or directing sophisticated communications, PR, digital, content, events, analytics, and brand programs.
• Experience leading leaders and developing high-performing teams.
• Experience within property management, residential real estate, multifamily, student housing, senior housing, affordable housing, hospitality, or another adjacent industry is strongly preferred but not required
• Experience within a Top 10 property management organization or another large-scale, distributed service organization would be particularly attractive
• Direct property management experience will accelerate the successful candidate's learning curve, but it will not substitute for exceptional marketing capability

Responsibilities

• Develop and execute a comprehensive enterprise marketing strategy aligned with the company's growth objectives, operating strategy, client segmentation, and long-term vision.
• Serve as the executive leadership team's principal advisor on brand, market positioning, reputation, communications, customer perception, and marketing strategy.
• Establish and protect a clear, differentiated national brand architecture where every business line, market, department, executive, and marketing channel communicates a consistent brand story.
• Define the company's positioning, value proposition, messaging hierarchy, brand standards, visual identity, tone of voice, and enterprise narrative.
• Build a marketing engine that generates qualified inbound opportunities and improves the productivity of outbound business development.
• Develop content, campaigns, executive visibility, thought leadership, digital strategies, account-based marketing initiatives, and outreach programs that support defined client segments and growth priorities.
• Lead a comprehensive modernization of the company's digital marketing capabilities, including the continued evolution of the company's corporate website.
• Develop a modern search strategy encompassing technical SEO, content SEO, local and national search visibility, Generative Engine Optimization, AI answer-engine visibility, LLM discoverability, structured content architecture, and digital authority development.
• Develop and lead professional corporate communications and public relations function with a proactive media and communications strategy that increases the company's visibility and strengthens its reputation.
• Establish a consistent cadence of press releases, corporate announcements, executive commentary, media engagement, industry perspectives, research and insights, client success stories, awards and recognition, and thought leadership.
• Develop a comprehensive national events strategy with a consistent and distinctive company presence across conferences and industry gatherings.
• Oversee customer conferences, executive events, client experiences, sponsorships, trade shows, and other strategic gatherings.
• Provide executive leadership to the property marketing organization and create a best-in-class client experience.
• Develop scalable standards, technologies, processes, analytics, and operating models that improve property-level marketing effectiveness while allowing appropriate customization at the asset level.
• Partner closely with the Chief People Officer and senior leadership to strengthen the company's internal brand and employer value proposition that improve recruiting, employee engagement, executive visibility, and organizational pride.
• Create a deliberate enterprise social-media strategy tied to defined audiences and business objectives
• Establish standards for corporate, executive, recruiting, property, and business-line social media
• Establish a rigorous performance-management system for marketing via dashboards and KPIs that connect marketing activity to business outcomes
• Establish an annual marketing budget tied to strategic priorities and measurable expected returns
• Travel at approximately 5% of work time annually for conferences, training sessions, or other business activities

Education

Bachelor’s Degree in Marketing, Business, or related discipline

Job description

Asset Living is seeking a Chief Marketing Officer to build and lead the next generation of our marketing organization. The CMO will own the enterprise brand and the property-level marketing team, shaping how clients, residents, employees, and partners perceive the company.

You will unite national branding, inbound demand, communications, and digital capabilities to deliver measurable financial returns. The successful candidate will lead a team of ~6 corporate marketers and ~100 property