CMO, Experiential Brand & NYC Launch

Magical Candy Cottage; New York (NY); Hybrid; USD 250,000 - 350,000; Full time

Job summary

Magical Candy Cottage, a new experiential destination in New York, seeks a Chief Marketing Officer to craft and lead the brand’s marketing strategy from pre-opening through launch and beyond. You will collaborate with founders to shape brand positioning, audience development, and a data-driven marketing plan across digital, social, PR, influencer partnerships, and CRM.

The role requires strategic vision, creative judgment, and hands-on leadership in a fast-paced, founder-led environment.

Qualifications

• Proven track record leading marketing for consumer brands or experiential venues.
• Experience launching and scaling marketing programs across digital, social, PR and paid media.
• Strong leadership with ability to manage budgets and agencies.
• Excellent network within media and cultural partners, ideally NYC-based.

Responsibilities

• Lead brand strategy, positioning, and creative direction aligned with brand identity.
• Set marketing goals, KPIs, and performance benchmarks; report results to founders.
• Own integrated marketing across digital, social, PR, influencer, paid media, and CRM.
• Build budgets, manage agencies, and oversee creative resources with no-AI policy.
• Lead pre-opening and launch, including audience development and activations.
• Recruit and onboard Marketing Director to sustain post-launch execution.

Skills

Brand strategy

Leadership

Digital marketing

Budget management

Audience development

CRM & loyalty

Education

Bachelor's degree in Marketing

MBA preferred

Tools

CRM platforms

Marketing automation

Analytics tools

Job description

Magical Candy Cottage, a new experiential destination in New York, seeks a Chief Marketing Officer to craft and lead the brand’s marketing strategy from pre-opening through launch and beyond. You will collaborate with founders to shape brand positioning, audience development, and a data-driven marketing plan across digital, social, PR, influencer partnerships, and CRM.

The role requires strategic vision, creative judgment, and hands-on leadership in a fast-paced, founder-led environment.