CMO

AirTM, Ltd.; United States; Remote; USD 150,000 - 250,000; Full time

Job summary

A leading company in the cross-border payments industry is seeking a Chief Marketing Officer (CMO) to lead a dynamic marketing strategy. This role demands a visionary with a strong data-driven background, expertise in user acquisition, and a deep understanding of both B2B and B2C markets. The CMO will refine tactics for brand development, enhance market positioning, and drive growth initiatives that align with the overall business strategy.

Qualifications

• 15+ years of experience in marketing leadership roles for consumer digital-focused startups or large consumer-tech brands.
• Relevant knowledge of the cross-border payment market; skilled in B2B and B2C marketing.

Responsibilities

• Drive user acquisition focusing on optimizing CAC, LTV, and marketing efficiency.
• Architect go-to-market strategies for new market entries.
• Develop precise attribution models and optimize user conversion funnels.

Skills

Data-driven decision making

Customer profiling

Storytelling

Analytical acumen

Job description

As of 2024, more than 10% of the world's workforce works online. This digital economy will continue to grow at double digits for the unforeseeable future. This digital work revolution contains the opportunity to give hundreds of millions throughout the global south their financial independence. It contains the opportunity to free people from their local constraints, giving individuals, their communities, and their countries control over their destinies.

In many emerging markets, the demand for US dollars is high, yet access remains limited. Cross-border payments from businesses to contractors or employees can take up to six days to process, with transaction fees averaging over 6%. Additionally, payments made in local currencies are susceptible to rapid devaluation due to inflation. Workers in these markets seek stable earning opportunities, while businesses in developed countries like the US aim to hire them.

At Airtm, we see a world where the global south thrives thanks to Digital Entrepreneurs and their ability to generate and capture value in the global digital economy. Our mission is to make it happen. Through our swift, comprehensive financial infrastructure solution, we facilitate low-value cross-border payments and local cashouts, connecting Digital Entrepreneurs with the enterprises and online marketplaces that need their talents.

Being pioneers in decentralized payment infrastructure, we understand that the future of payment companies lies beyond their payment capabilities. It lies in fostering an economy and giving it a new place to exist entirely.

Airtm is seeking a visionary Chief Marketing Officer (CMO) to lead its marketing strategy and execution, shaping how Airtm reaches and engages its users as it positions itself globally. This role requires expertise in both B2B and B2C marketing, balancing performance growth, brand positioning, and user engagement across multiple channels and geographies. The CMO will oversee all aspects of marketing, from user acquisition to retention, brand development, and market expansion, ensuring Airtm becomes the home of the digital entrepreneur economy.

Role & Responsibilities

• Drive user acquisition with a strong focus on optimizing CAC, LTV, and overall marketing efficiency.
• Architect go-to-market strategies for new market entries, product launches, and expansion initiatives. Make them work fast.
• Develop and refine attribution models to be precise; optimize conversion funnels to remove all user friction possible.
• Support the broader team to secure partnerships with key ecosystem players.
• Build Airtm into a brand people trust with their money, making Airtm the voice of payments in emerging markets.

Professional Qualifications

• 15+ years of experience in marketing leadership roles for consumer digital-focused startups and/or large consumer-tech brands.
• Cross-border payment market knowledge.
• Expertise in both B2B and B2C marketing, understanding the unique challenges and strategies required for each.
• Proven track record of successfully translating a vision into an executable marketing strategy in a cross-functional growth-stage environment.
• Experience scaling a marketing team, driving funnel conversion, and looking past surface-level conclusions to uncover the underlying user story.
• Experience leading deeply integrated marketing plans and aligning business strategy.
• Strong intuition around customer´s needs and desires
• Strong intuition around culture and how to hire people who align with our organization's principles.
• Building and positioning brands globally.
• Leading customer profiling efforts to define user personas, markets, and subsequently inform marketing and other areas efforts.
• Creating strategic narratives while navigating legal constraints.

Personal qualifications

• A confident, data-driven force of nature that knows how to move the needle at the leadership level.
• Strong intuition for understanding people’s problems and a passion for storytelling.
• Ability to reconcile ambitious growth vision with short-mid-long term growth drivers.
• Capable of thinking about market expansion as a sequence of market segments.
• Experience in building growth loops and tackling churn by developing the right incentives.
• Ability to combine deep analytical acumen, technical expertise, and creativity to simplify complex problems into intuitive user experiences and product features aimed at triggering growth loops.
• Proficiency in leveraging data-driven insights for continuous product evolution and the confidence to make bold marketing decisions based on intuition and experience.
• A biased for action yet strategic force of nature that can always take a step back to look at the broader picture.
• A strong leader that understands how to pull their weight and sway perspectives at the executive level.