CMO

80Twenty LLC; New York (NY); On-site; USD 125,000 - 150,000; Full time

Job summary

80Twenty LLC is seeking a bold Brand Marketing leader to own and shape the new entity’s voice, narrative, and market presence from zero to one. You will work directly with the CEO, crafting stunts, campaigns and a narrative that makes the brand unmistakable and talked about.

You’ll build and lead a team in a fast-paced startup, driving earned media, GTM execution, and cross-functional collaboration with product marketing to launch and scale with a lean, AI-enabled approach.

Job description

Our client is a well funded documents platform start up with several successful products and over 400k daily users. They have been around for 5 years, are profitable, and have 100 people across the organization. They are now building a new entity. The technology to disrupt the PDF industry has been in development for 18 months. It's now ready to roll. This is an AI native platform that makes working with PDFs feel like it was designed in this decade. It combines the functionality of tools like Adobe Acrobat, DocuSign, and Google Drive into one platform, built with AI at the core so the experience feels modern rather than clunky. It's powerful enough to replace tools people are already paying too much for. The product is built. The team is funded. The launch window is Q3. This product will be positioned with intention to sell and already has gained interest. Equity is real and not far down the line.

They're looking for a passionate, bold, truly out of the box Brand Marketing thinker who can cause a splash and lead the marketing function for this new entity. This will be the first Marketing hire and you will have the chance to build and lead a team early on. Ideally you've built something people talked about. A brand, a launch, a moment — something that got attention because it deserved it. You think in stories and stunts, not just campaigns. You have an instinct for what spreads and why. You have the creative range to go from absurd and viral to polished and credible. You enjoy the collaborative, ground zero fast paced start up environment.

What You'll Own:

This is a zero-to-one role. Writing the playbook, the determining the voice and working directly alongside the CEO, with full creative authority and room to move fast.

Brand voice and positioning

— How this company shows up in the world and why people care. You'll shape the narrative, the tone, and the cultural identity that makes this brand unmistakable.

Earned media and PR

— You'll engineer moments the press can't ignore: stunts, cultural provocations, campaigns that make people choose a side. Think less “press release,” more “we just gave away Teslas to people who ditched the incumbent.”

Organic, traditional and social

— You understand how things spread – social, experiential, marketing, traditional marketing meets modern personalized AI agents. You'll build an audience before most brands would even start trying. There is a world class product team already in place.

Go-to-market execution

— You'll work closely with product marketing to shape how we launch, sequence our audiences, and turn early adopters into advocates. Distribution to drive is key.

What moves us:

• Early marketing hire at a breakout consumer brand, or someone who's built a brand function from scratch
• Background in CPG, consumer tech, or agency work with a new product launch focus
• Experience engineering earned media, not just placing it
• A track record of bold and structured thinking: lots of ideas, clear prioritization
• Comfort with AI tools and genuine excitement about what they unlock for a lean team

You don't need to have done this exact thing before. You need to be someone who's been waiting for the chance to.

DOE: 125k-150k (flex) + 250-300k+ OTE + equity