Clinical Marketing & Outreach Specialist

Stone Alliance Group Career Page; San Mateo (CA); On-site; USD 72,000 - 82,000; Full time

Benefits offered by this job

Medical insurance

401(k)

Paid parental leave

Dependent care

Flexible work schedules

Discounted tickets

Job summary

Stone Alliance Group is seeking a Clinical Marketing & Outreach Specialist in San Mateo to drive referral leads through outreach, email campaigns, and event activities. You will partner with Marketing and Clinical teams to strengthen relationships with providers, educators, and families, helping advance mental health services for children.

The role is full-time, requires in-office presence four days per week, and involves training clinical staff, organizing events, and analyzing market position

Qualifications

• BA/BS degree in communications, marketing, or related field.
• 2 years of experience in sales, marketing or related field with demonstrated creativity in referral generation and outreach.
• 1 year of relevant experience in medical practice, school setting or on a marketing team.
• Experience leading planning, organizing, and marketing events.
• Experience using CRM systems, such as Salesforce.

Responsibilities

• Collaborate with Marketing and Communications to develop Clinical Marketing campaigns (digital media, email, materials, conferences).
• Influence marketing plans for clinical programs, including email and outreach campaigns.
• Build relationships with referral sources (mental health providers, school staff, medical professionals).
• Write and manage communications to referral sources and coordinate outreach presentations with clinicians.
• Represent the organization at receptions and events and provide marketing training to clinical team.
• Analyze competitive landscape to inform positioning and strategy.
• Develop and execute email marketing strategy and campaigns; manage workshops and financial reporting.

Skills

Sales & Marketing

Event planning

Communication

Evening/weekend availability

Education

BA/BS in communications or marketing

Tools

Salesforce

Job description

Our mission-driven client is seeking an organized, proactive Clinical Marketing & Outreach Specialist to join their team.

Our client is dedicated to transforming the lives of children and families struggling with mental health and learning disorders by giving them the help they need. They have become the leading independent nonprofit in children's mental health by providing gold-standard evidence-based care, delivering educational resources to millions of families each year, training educators in underserved communities, and developing tomorrow's breakthrough treatments.

As part of the Marketing & Communications team, you will report to Senior Manager, Clinical Marketing.

As the Clinical Marketing and Outreach Specialist, you will partner with the Marketing and Clinical teams on a range of responsibilities to drive referral leads for the San Mateo Office, from referral outreach and event management to leading email. In this role you will bring your experience in marketing/sales experience and strong interest in childhood mental healthcare to represent the organization in the community. You will also partner with the Clinical Director and clinical team to further the organization's reputation, build relationships and drive patient referrals.

This is an exempt, full-time position and requires a minimum of four (4) days per week in the office, as determined by your supervisor in our San Mateo office. The in-office requirement and schedule are subject to change based on the needs of the program and the organization.

You Will:

• Collaborate with colleagues in the Marketing and Communications department to develop and execute Clinical Marketing campaigns including digital and email marketing, promotional materials, conference programs, participant handouts, and signage.

• Influence development and implementation of marketing plans for the clinical practice and specific clinical programs, including email and outreach campaigns.

• Build and maintain relationships with referral sources, including mental health providers, school staff, and medical professionals.

• Write and manage communications to key referral sources, promoting clinical services and engaging parents, educators, and other audiences. Handle all correspondence, including outreach, thank-you notes, and coordination of referral presentations in collaboration with clinicians.

• Represent the organization and our clinical offerings at receptions and events.

• Provide marketing training to the clinical team related to referrals, outreach and communication.

• Analyze the competitive landscape to understand the organization's position and identify optimal strategies for positioning our offerings.

• Manage professional development and parent workshops, including the development of related marketing materials, presentation skills coaching, and financial reporting. Develop and execute email marketing strategy and campaigns.

• Perform additional job-related duties as assigned.

You Have:

• BA/BS degree in communications, marketing, related field from an accredited college or university.

• 2 years of experience in sales, marketing or a related field with demonstrated creativity in referral generation and outreach initiatives.

• 1 year of relevant experience in a medical practice, school setting or on a marketing team.

• Experience leading planning, organizing, and marketing events.

• Experience using CRM systems, such as Salesforce.

• Availability to support events that may occur on evenings and weekends.

Special Considerations:

The anticipated salary range for this position is $72,000 - $81,500 USD annually.

Our client's competitive compensation and benefits include medical insurance, 401(k), paid parental leave, dependent care, flexible work schedules, discounted tickets and entertainment perks programs.

The salary range for the position is posted. Factors such as candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations affect the salary offered within this range. In addition, this salary may be subject to a geographic adjustment (according to a specific city and state and depending on the role), if an authorization is granted to work outside of the location listed in this posting.

Our client is an equal opportunity employer and does not discriminate in employment based on race, religion (including religious dress and grooming practices), color, sex/gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sex stereotype, gender identity/gender expression/transgender (including whether or not you are transitioning or have transitioned) and sexual orientation; national origin (including language use restrictions and possession of a driver's license issued to persons unable to prove their presence in the United States is authorized under federal law [Vehicle Code section 12801.9]); ancestry, physical or mental disability, medical condition, genetic information/characteristics, marital status/registered domestic partner status, age (40 and over), sexual orientation, military or veteran status, or any other basis protected by federal, state or local law or ordinance or regulation.