Climate Content Marketer — Demand Gen & Education

Watershed; United States; On-site; USD 147,000 - 164,000; Full time

Job summary

Watershed is seeking a Content Marketer to own the brand and educational content that demonstrates how our platform drives climate outcomes for customers. You’ll produce longform demand-gen pieces, webinars, and short-form social content while partnering with the Head of Content Strategy to plan, produce, and distribute across formats.

You will manage the content calendar, track performance, and create multimedia assets (audio/video) to support asset promotion and demand-generation efforts

Qualifications

• Experience creating and maintaining a social presence for a B2B company
• Strong longform and shortform writing skills, with experience translating interviews, webinar recordings, or technical documentation into demand-gen content
• Basic video and audio editing skills
• Experience repurposing longform content into social and blog formats
• Comfort owning a content calendar or tracking system and reporting on its performance
• Project management skills to coordinate interviews and reviews across multiple stakeholders—subject matter experts., customers, and leadership
• Comfort responsibly using artificial intelligence in your workflows, with an interest in learning and building agentic workflows to support content production
• While not required for this role, experience with sustainability is a plus

Responsibilities

• Write longform demand-gen content based on interviews with internal experts and customers, webinar recordings, and internal documentation like policy guides
• Own social content and strategy: Write posts and create multi-media assets for Linkedin that highlights Watershed's work, customers, and team, including developing an employee activation strategy for LinkedIn
• Write content optimized for search through SEO and AEO
• Write all supporting copy to promote core assets across key channels
• Repurpose longform and case study content into short-form social and blog posts
• Build and maintain a content tracking system covering customer stories, social, longform gated assets, and blog posts, reviewed weekly with the Head of Content Strategy
• Track and report on content performance with the Head of Content Strategy
• Create and edit multimedia content, primarily audio and video
• In any given month, develop longform pieces for demand gen, create social copy, and update the content tracker with performance readouts

Job description

Watershed is seeking a Content Marketer to own the brand and educational content that demonstrates how our platform drives climate outcomes for customers. You’ll produce longform demand-gen pieces, webinars, and short-form social content while partnering with the Head of Content Strategy to plan, produce, and distribute across formats.

You will manage the content calendar, track performance, and create multimedia assets (audio/video) to support asset promotion and demand-generation efforts