Client Strategy Director - Advocacy

Urbanlegend Group; Alexandria (VA); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Base salary + uncapped commission

Job summary

Urban Legend is a fast-paced technology startup seeking a Client Strategy Director - Advocacy to drive rapid growth by securing high-quality partnerships with brand, advocacy organizations, nonprofit and other advertisers. You will identify, pitch, onboard new clients, and close deals while managing ongoing work with advertisers.

The role demands a polished communicator capable of thriving in a team while being self-driven, with deep familiarity of the Washington, D.C.

Qualifications

• 7–10 years of experience in advocacy, public affairs, client strategy, or related disciplines.
• At least 5 years in a senior client-facing or leadership role.
• Strong communication and presentation skills.

Responsibilities

• Build and manage a strong pipeline of brand and advocacy clients through direct outreach, marketing lead follow-up, and professional relationships.
• Work both directly with clients and through PR/advertising agencies.
• Help clients understand Urban Legend’s platform and approach, including our vision to make marketing dramatically more accountable and transparent. Build excitement about both.
• Serve as an ongoing relationship lead for clients (advertisers), supporting them both with specific campaigns and with bigger-picture ideation when helpful.
• Collaborate with Urban Legend’s creator and execution teams to develop campaign proposals and ensure campaigns are successful.
• Provide ongoing feedback to leadership on market reaction and needs, helping to shape the evolution of our platform.
• Closely track progress in Urban Legend’s CRM helping to forecast and project results.
• Close deals, of course!

Skills

Client strategy

Business development

Sales leadership

Advocacy experience

Public affairs

Campaign management

Relationship management

Job description

Urban Legend’s Client Strategy Director - Advocacy, will serve as an integral member of our sales team. You will help drive rapid growth for the company by securing high-quality partnerships with brand, advocacy organizations, non‑profit and other advertisers.

The Client Strategy Director - Advocacy, must be a skilled, polished, and confident communicator who can work well in a team environment while remaining self‑driven. This role is focused on identifying, pitching, onboarding new clients (advertisers), and above all, closing deals. This role will also be responsible for managing Urban Legend’s ongoing work with those advertisers.

ABOUT URBAN LEGEND:

Urban Legend is a fast‑paced technology startup with two goals: 1) making advocacy and brand marketing dramatically more accountable, and 2) empowering creators to advocate for causes they believe in.

We accomplish these goals using our proprietary technology platform, the Urban Legend Exchange.

JOB DUTIES:

• Build and manage a strong pipeline of brand and advocacy clients through direct outreach, marketing lead follow‑up, and professional relationships.
• Work both directly with clients and through PR/advertising agencies.
• Help clients understand Urban Legend’s platform and approach, including our vision to make marketing dramatically more accountable and transparent. Build excitement about both.
• Serve as an ongoing relationship lead for clients (advertisers), supporting them both with specific campaigns and with bigger‑picture ideation when helpful.
• Collaborate with Urban Legend’s creator and execution teams to develop campaign proposals and ensure campaigns are successful.
• Provide ongoing feedback to leadership on market reaction and needs, helping to shape the evolution of our platform.
• Closely track progress in Urban Legend’s CRM helping to forecast and project results.
• Close deals, of course!

KEY SKILLS:

• Comfort with and enthusiasm for identifying new opportunities and reaching out to new contacts.
• 7-10 years of experience in advocacy, public affairs, client strategy, or related disciplines, including at least 5 years in a senior client‑facing or leadership role.
• Deep familiarity with the Washington, D.C. ecosystem, including policy, media, and stakeholder landscapes.
• Experience generating revenue and/or selling media, high‑touch ad tech solutions, or brand partnerships. Urban Legend is a tech company, but our product taps into media and advertising budgets.
• Proven track record of designing and executing successful advocacy, public policy, or cause‑driven campaigns on behalf of diverse clients.
• Experience managing and growing client relationships in an agency, consultancy, or nonprofit environment.

BENEFITS:

• Very competitive compensation structure that includes base salary and uncapped commission