Client Marketing Manager

Smokeball - Legal Software; Chicago (IL); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) match

Wellness stipend

Parental leave

Office snacks

Swag

Job summary

Smokeball in Chicago, IL is seeking a Client Marketing Manager to own client lifecycle marketing strategy, drive adoption and retention, and collaborate with Client Success and Product Marketing on GTM campaigns. This role acts as a client and brand advocate, aligning with Smokeball’s mission to power people-law.

The position is hybrid, with in-office days required on Wednesdays and Thursdays in Chicago. Ideal candidates have 5+ years in B2B/SaaS marketing and strong storytelling skills.

Qualifications

• 5+ years of B2B and/or SaaS marketing experience with hands-on customer marketing.
• Exceptional written and verbal communication skills with storytelling ability.
• Ability to manage multiple campaigns, deadlines, and stakeholders.

Responsibilities

• Own the creation and execution of client lifecycle campaigns to drive product adoption, usage, and retention.
• Own the client communications calendar and ensure alignment across departments.
• Create case studies, video testimonials, and other storytelling for the Smokeball client experience.
• Drive client-led growth by managing referral programs and review campaigns.
• Manage client webinars and highlight key product features and partner integrations.

Skills

B2B marketing

SaaS marketing

Storytelling

Campaign management

Cross-functional collaboration

Data-driven optimization

Job description

About the Job

The Client Marketing Manager owns Smokeball’s client lifecycle marketing strategy to help engage, retain, and increase the lifetime value of clients. They are a key liaison to Client Success and will also collaborate closely with Product Marketing on GTM campaigns, delivering new features, and product value to customers. This role serves as both a client and brand advocate, ensuring a client-focused approach that embodies Smokeball’s mission to power people-law.

This is a hybrid position based in our Chicago, IL office. All Chicagoland employees are required to be in the office on Wednesdays and Thursdays.

Key Responsibilities

• Own the creation and execution of client lifecycle campaigns in collaboration with Client Success and Product Marketing to drive product adoption, usage, and retention.
• Own the client communications calendar, auditing cross-department client comms and holding the business accountable for total message volume.
• Create high-impact case studies, video testimonials, and other storytelling that highlights the Smokeball client experience.
• Drive client-led growth by owning Smokeball’s referral program and running review generation campaigns.
• Manage client webinars that highlight key product features and raise awareness for partner integrations.
• Serve as a client champion by facilitating client feedback loops; identifying surprise and delight opportunities; and building out client advocacy initiatives, like Smokeball’s Beacon Award.

Skills and Experience

• 5+ years B2B and/or SaaS marketing experience with direct experience in hands‑on customer marketing.
• Exceptional written and verbal communication skills, with a knack for compelling storytelling.
• Ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
• Experience using marketing automation and project management tools to build and run high‑impact campaigns.
• Proven ability to collaborate cross-functionally to achieve business goals and KPIs.
• Ability to track, measure, and optimize efforts based on data and performance insights.

Nice to Have

• Knowledge of ChurnZero, ClickUp, and Pardot
• Experience building out HTML email templates
• Familiarity with the legal profession

Compensation Band:

$100,000 - $120,000

What’s in it for you?

Competitive Salary

Work-Life Balance: 20 vacation days, 3 reboot days, birthday off, volunteer time, and more!

Benefits: Excellent medical, dental, vision coverage. 401(k) match, & monthly wellness stipend

Parental leave

Office lunch and loads of snacks

And of course… SWAG!!

Want to Know More?

Why do we do what we do? Where did the name ‘Smokeball’ come from? What are our values? Learn more here!

*Smokeball values diversity & inclusion and is proud to be an Equal Employment Opportunity employer. Smokeball considers all individuals seeking employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic.