Client CFO - (CPG & E-Commerce)

FinanceWithin, LLC.; United States; Remote; USD 180,000 - 280,000; Full time

Job summary

FinanceWithin, LLC. is hiring a full-time Client CFO (Director) to serve as a fractional CFO for a portfolio of consumer brands across e-commerce, retail, and CPG. You will lead financial strategy, advisory and FP&A, owning forecasting, modeling, capital planning, and strategic decision support.

We value building scalable systems, templates, and automation to move fast while staying lean. You’ll collaborate with founders, CEOs, and investors, drive board reporting, and deliver decision

Qualifications

• Experience in finance leadership roles across multiple clients.
• Deep understanding of consumer business models (DTC, retail, omni-channel).
• Strong FP&A and multi-year modeling and forecasting.
• Experience with accounting systems such as QBO and NetSuite.
• Ability to translate data into clear insights for executives.

Responsibilities

• Lead Client Finance (Fractional CFO) for a portfolio of brands and clients.
• Own FP&A efforts, budgeting, cash runway, forecasting, and board reporting.
• Act as strategic partner to founders, CEOs, and investors; turn data into decisions.
• Lead modeling, forecasting, KPI dashboards, and reporting systems.

Skills

Finance leadership

FP&A expertise

Financial modeling

Budgeting

Multi-client experience

DTC knowledge

Executive communication

AI tools experience

Systems thinking

Tools

QBO

NetSuite

Job description

ABOUT US

We’re building the financial backbone for the most ambitious consumer brands in the country. Our firm combines McKinsey-level strategy, Big Four precision, and founder-grade hustle to serve e-commerce and CPG companies from startup to scale, and from zero to exit.

We strike the right balance between traditional accounting and embedded partnership. We work inside our clients’ businesses, providing not just financial clarity but operational firepower to move fast, stay lean, and grow with confidence.

If you’re looking to do the best work of your career — surrounded by smart, motivated, kind people — we’d love to meet you.

THE ROLE

We’re hiring a full-time Client CFO (Director) to serve as a fractional CFO to a portfolio of consumer brands across e-commerce, retail, and CPG. This is a high-impact, multi-client leadership role for someone equally comfortable in Excel, on investor calls, and in the boardroom.

You will lead financial strategy, advisory and FP&A for multiple brands. Owning forecasting, modeling, capital planning, and strategic decision support. But beyond that, we want a builder: someone who improves how the work gets done through better systems, templates, and automation.

RESPONSIBILITIES

1. Lead Client Finance (Fractional CFO)

• Serve as Client CFO (fractional) for a portfolio of clients and brands.
• Own all FP&A efforts, including budgeting, cash runway, forecasting, and board reporting
• Act as a strategic partner to founders, CEOs, and investors; turning data into business decisions
• Manage banking, credit, investor, and board relationships with polish and confidence

2. Own Modeling, Forecasting, and Financial Clarity

• Build and maintain dynamic 1/3/5-year financial models
• Drive rolling forecasts, margin analysis, scenario planning, and demand planning
• Build KPI dashboards and reporting systems for executive teams
• Review reconciliation data with our internal accounting team and ensure reporting integrity

3. Strategic Advisory + Capital Markets Support

• Advise clients on fundraising, M&A, debt strategy, and capital allocation
• Support and own credit packs and operate as “deal time CFO” when needed
• Support board material prep and investor communications when needed
• Provide decision frameworks to help clients navigate growth, burn, and tradeoffs

4. Workflow Optimization + Systems Thinking

• Templatize, automate, and scale recurring work
• Use tools like ChatGPT, Gemini, Gsheets, and Zapier to deliver faster and smarter
• Document SOPs and drive internal improvements to our client delivery engine

QUALIFICATIONS

• Strong experience in finance leadership roles (past experience in a multi-client role is required).
• Deep understanding of consumer business models (DTC, retail, omni-channel, wholesale)
• Strong FP&A and modeling skills, with experience in budgeting, building multi-year 3-statement modeling, and operational forecasting
• Experience with accounting systems (QBO, NetSuite)
• Ability to synthesize complex data into clear insights and communicate with confidence
• Experience working with executive teams and board-level stakeholders
• Comfortable managing multiple client relationships in a fast-paced environment
• Bonus: strong experience using AI tools (ChatGPT, Claude, Gemini) or automation tools (Zapier, Notion, Airtable)
• Thrives in a lean, high-performance, distributed team

WHAT YOU’LL LOVE

• High-impact, high-autonomy role advising category-defining brands
• Small, elite team where your work drives real outcomes
• Remote-first culture with deep collaboration and zero bureaucracy
• A fast-growing firm that rewards performance, not pedigree
• High comp upside based on book of business performance