Client Business Director

De La Cruz; San Juan (PR); On-site; USD 180,000 - 240,000; Full time

Job summary

De La Cruz is seeking a Client Business Director to drive growth with data-driven, performance-focused marketing strategies. You will lead client relationships, align digital ecosystems with traditional channels, and translate business goals into scalable campaigns.

The role emphasizes leadership across paid media, content, CRM, and analytics, with a strong focus on ROI, dashboards, and cross-functional collaboration with Creative, Media, and Strategy teams.

Qualifications

• Bachelor's degree required or equivalent in marketing or communications.
• 7–10+ years in an agency environment with a strong digital focus.
• Proven experience leading performance marketing, digital campaigns, and integrated strategies.
• Experience managing large accounts with complex digital ecosystems.

Responsibilities

• Lead development of digital-first marketing strategies across paid media, social, content, CRM, web, and performance channels.
• Guide clients on full-funnel strategies (awareness → consideration → conversion → retention).
• Ensure campaigns are data-driven, measurable, and optimized for performance.
• Define KPIs, dashboards, and success metrics with Analytics and Strategy teams.
• Identify opportunities in automation, personalization, and audience segmentation.
• Act as trusted advisor to senior clients on digital transformation and marketing effectiveness.
• Drive organic growth through digital opportunities and new platforms.
• Lead client business reviews focused on performance insights and optimization.

Skills

Digital leadership

Strategic leadership

Client influence

Cross-channel integration

Analytics & performance

Paid media

Social & content strategy

CRM & lifecycle

Financial acumen

Agility & problem solving

Team leadership

Education

Bachelor's degree in Marketing, Advertising, Communications, or related field

Job description

Summary / Objective

The Client Business Director is a digital-first business leader responsible for driving client growth through data-driven, performance-oriented, and integrated marketing strategies.

This role leads client relationships with a strong foundation in digital ecosystems, performance marketing, content strategy, and platform-driven campaigns, while ensuring seamless integration with traditional channels.

The Client Business Director acts as a strategic partner to clients, translating business goals into connected, measurable, and scalable marketing solutions.

Essential Duties & Responsibilities

Digital Leadership & Strategy

• Lead the development of digital-first marketing strategies across paid media, social, content, CRM, web, and performance channels.
• Guide clients on full-funnel strategies (awareness → consideration → conversion → retention).
• Ensure campaigns are data-driven, measurable, and optimized for performance.
• Partner with Media, Analytics, and Strategy teams to define KPIs, dashboards, and success metrics.
• Identify opportunities in automation, personalization, and audience segmentation.

Client Leadership & Growth

• Act as a trusted advisor to senior clients, especially on digital transformation and marketing effectiveness.
• Drive organic growth through digital opportunities (new platforms, performance channels, content ecosystems).
• Lead client business reviews with a focus on performance insights and optimization opportunities.
• Ensure strong client satisfaction, retention, and long-term partnership growth.

Integrated Campaign Leadership

• Ensure digital strategies are fully integrated with traditional channels (TV, print, OOH, activations).
• Lead development of connected campaigns across all touchpoints.
• Translate strategy into holistic campaign ecosystems, not isolated executions.
• Collaborate with Creative to ensure ideas are platform-relevant and culturally impactful.

Performance & Financial Management

• Own account financial performance, ensuring profitability and revenue growth.
• Oversee scopes of work with emphasis on digital deliverables and evolving client needs.
• Ensure alignment between performance results and business impact (ROI).
• Partner with Finance and Media teams to ensure accurate forecasting and investment allocation.

Operational Excellence (Digital-Focused)

• Ensure teams are operating with agile, fast-paced digital workflows.
• Oversee execution across multiple digital workstreams simultaneously.
• Identify and implement process improvements for speed, efficiency, and scalability.
• Ensure integration across teams (Creative, Media, Data, Production).

Team Leadership & Development

• Lead and mentor teams with a strong emphasis on digital capabilities and upskilling.
• Build teams that understand both creative storytelling and performance marketing.
• Coach teams on client management through a data-driven lens.
• Foster a culture of innovation, curiosity, and continuous learning in digital.

New Business & Digital Growth

• Lead and support new business efforts with a strong digital POV.
• Contribute to proposals with digital strategy, innovation, and performance frameworks.
• Identify new opportunities in emerging platforms, technologies, and digital capabilities.
• Position the agency as a forward-thinking, digitally-led partner.

Key Responsibilities (Execution Layer)

• Oversee development of digital campaign strategies, presentations, and performance reports.
• Ensure alignment between strategy, creative, media, and analytics.
• Lead campaign planning with a focus on audience targeting, channel selection, and optimization.
• Monitor campaign performance and guide teams on real-time optimizations.
• Ensure clear communication of results, insights, and next steps to clients.

Supervisory Responsibility

• Manages Client Business Managers, Supervisors, and Jr. team members.
• Acts as a digital mentor and strategic leader within the team.

Job Competencies

• Digital-First Thinking
• Performance & Data-Driven Mindset
• Strategic Leadership
• Client Influence & Relationship Building
• Financial Acumen
• Agility & Problem Solving
• Cross-Channel Integration
• Team Leadership

Core Competencies

• Creativity - Ideas that drive results
• Knowledge - Data-informed decisions
• Leadership - Empowering digital growth
• Teamwork - Integrated collaboration
• Service - Client-centric mindset
• Innovation - Constant evolution

Preferred Education & Experience

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• 7-10+ years in an agency environment with strong digital focus.
• Proven experience leading performance marketing, digital campaigns, and integrated strategies.
• Experience managing large accounts with complex digital ecosystems.

Knowledge & Critical Skills

• Strong expertise in:
  • Paid Media (Meta, Google, Programmatic)
  • Social & Content Strategy
  • CRM & Lifecycle Marketing
  • Analytics & Performance Measurement
• Understanding of digital KPIs (CTR, CPA, ROAS, conversion funnels, etc.)
• Ability to translate data into actionable insights and business decisions.
• Strong presentation and storytelling skills.
• Bilingual (English & Spanish) preferred.