Client Acquisition Marketing Strategist

BOK Financial; Tulsa (OK); On-site; USD 70,000 - 90,000; Full time

Job summary

BOK Financial in Tulsa is seeking a Client Acquisition Marketing Strategist to lead marketing strategies that attract new consumer banking relationships. This role entails driving growth in various deposit-related products while aligning with the bank's long-term objectives.

The ideal candidate will possess strong analytical skills and experience with audience segmentation, along with the ability to manage multi-channel campaigns that deliver measurable outcomes.

Qualifications

• 5+ years experience in performance or acquisition marketing.
• Proven ability to manage multi-channel campaigns.
• Solid PC skills with Microsoft Office.

Responsibilities

• Lead acquisition campaigns across multiple channels.
• Identify target audiences using data insights.
• Develop compelling messaging for engagement.

Skills

Data-driven decision making

Audience segmentation

Project management

Interpersonal communication

Education

Bachelor's Degree in Marketing, Business, or Communications

Tools

Google Ads

Meta

CRM/email platforms

GA4

Job description

Req ID: 78201

Location: Tulsa -TUL

Application Deadline: 07/09/2026

Job Description

The Client Acquisition Marketing Strategist is responsible for developing and executing marketing strategies that attract and convert new consumer banking relationships. This role will focus on driving growth in checking, saving, and other deposit-related products, closely aligning with the bank's broader business objectives and long-term growth goals.

This role plays a key part in supporting the bank's broader business objectives and long-term growth goals. It requires a strong analytical approach, expertise in audience segmentation, and the ability to deliver measurable outcomes through coordinated, multi-channel efforts.

How You'll Spend Your Time

• You will lead acquisition campaigns across paid digital, direct mail, email, and other channels.
• You will identify target audiences and marketing opportunities using data, segmentation, and client insights.
• You will develop compelling, targeted messaging to drive engagement and conversion.
• You will manage lower-funnel tactics that support account openings and new client acquisition.
• You will monitor campaign performance in real-time and optimize for cost-efficiency and ROI.
• You will collaborate with internal teams and agencies to ensure campaigns are compliant, aligned, and effective.

Education & Experience Requirements

This level of knowledge is normally acquired through completion of a Bachelor's Degree in Marketing, Business, Communications, or related field and 5+ years experience in performance marketing, acquisition marketing, or direct response marketing or an equivalent combination of education and work-related experience.

• Proven ability to develop and manage multi-channel campaigns with measurable business impact.
• Strong analytical skills with experience using data to drive decisions and optimize performance.
• Familiarity with marketing platforms and tools (e.g., Google Ads, Meta, CRM/email platforms, analytics dashboards, GA4).
• Excellent interpersonal skills, including oral and written communication skills.
• Excellent project management skills and ability to coordinate multiple tasks simultaneously.
• Solid PC skills with spreadsheet and word processing software, including the ability to function proficiently in a Microsoft Office environment (Word, Excel, PowerPoint).
• Experience working with compliance teams to ensure regulatory alignment.
• Develop & execute acquisition programs & campaigns to drive new client growth and business results.
• Balance between impulsive, timely campaigns and long-term strategic work.
• Be accountable for project management across multiple campaigns.
• Develop clear, concise briefs to inform highly impactful creative work.
• Collaborate with cross-functional stakeholders and agency partners on proposed creative.
• Support the development of integrated marketing campaigns across paid, owned, and earned channels.
• Proficient in leveraging audience segmentation and targeting strategies to enhance campaign relevance and effectiveness.
• Proficient in delivering actionable reporting on campaign performance, business impact, and optimization opportunities.
• Proficient in applying a test-and-learn approach to continuously refine messaging, creative, and channel strategies.

The companies in BOK Financial Corporation Group are equal opportunity employers. We are committed to providing equal employment opportunities for training, compensation, transfer, promotion and other aspects of employment for all qualified applicants and employees without regard to sex, race, color, religion, national origin, age, disability, pregnancy status, sexual orientation, genetic information or veteran status.

Please contact [e-mail] with any questions.