Citi Commerce, Strategy & Growth Manager

Citi; New York (NY); On-site; USD 142,000 - 213,000; Full time

Job summary

Citi is seeking a Strategy & Growth Manager to shape Citi Commerce’s go-to-market strategy, market positioning, and competitive intelligence. You will influence commercial execution across advertisers and card linked offers, translating priorities into market-ready materials and plans.

This high-visibility role reports to the Head of Commercial Strategy and collaborates with Marketing, Finance, and Analytics to scale capabilities and revenue growth in a dynamic commerce media landscape.

Qualifications

• Experience in strategy, management consulting, or related field.
• Experience in advertising, media, or adtech.
• Ability to build market-facing materials and narratives.
• Strong verbal and written communication skills.
• Comfort in fast-moving, high-growth environments.
• Ability to span commercial strategy and financial workstreams.

Responsibilities

• Contribute to Citi Commerce value proposition and positioning.
• Support go-to-market strategy and advertiser targeting.
• Conduct competitive intelligence and market research.
• Identify growth opportunities across placements and partnerships.
• Support KPI tracking and business case analysis.
• Develop audience positioning materials using Citi data.

Skills

Strategy experience

Analytics

Go-to-market

Market positioning

Revenue analysis

Presentations

Ambiguity handling

Education

Bachelor's degree

Job description

Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value cardmembers across Citi's digital properties and partner placements. By combining Citi's scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers.

As the Strategy & Growth Manager, you will contribute to the development and execution of go-to-market strategy, market positioning, and competitive intelligence for Citi Commerce. You will help shape how the business enters and competes in the commerce media landscape, working across advertising and card linked offers to build a differentiated and commercially compelling offering.

Job Summary

The Strategy & Growth Manager is a key member of the team, contributing to the development and execution of go-to-market strategy, market positioning, competitive intelligence, and commercial execution as Citi Commerce launches and scales. Reporting to the Head of Commercial Strategy, this individual will support both the go-to-market and revenue strategy workstreams of the team, flexing across commercial positioning, audience strategy, financial performance tracking, and market intelligence as priorities demand. This person will support both Citi Commerce's advertising and card linked offers businesses, with a focus on how these capabilities work together to create a differentiated commerce media offering.

This is a high-visibility role at an early and critical stage of Citi Commerce's growth. The Strategy & Growth Manager will work across Advertiser Partnerships, Product, Marketing, Finance, and Analytics to translate strategic priorities into actionable plans and market-ready materials, contributing to how Citi Commerce builds its presence and credibility in the commerce media landscape.

Key Responsibilities

• Contribute to the development and evolution of Citi Commerce's value proposition, supporting the creation of positioning decks, sell sheets, and market narratives that articulate Citi's data, audience, and measurement advantages, including how card linked offers strengthen Citi Commerce's commerce media offering, in partnership with Marketing and PR
• Support go-to-market strategy, including advertiser targeting approach, vertical prioritization, and placement strategy, incorporating card linked offers as a key component of Citi Commerce's commerce media offering where relevant
• Conduct competitive intelligence and market research, tracking the commerce media landscape and synthesizing insights that sharpen Citi Commerce's positioning and strategic priorities
• Identify and surface new growth opportunities across placements, verticals, and partnership models, developing the initial point of view that informs prioritization and investment decisions
• Support financial performance tracking, KPI reporting, and business case analysis, helping to identify gaps between targets and actuals and develop recommendations
• Contribute to audience positioning work, supporting the development of materials that articulate how Citi's first-party transaction data is segmented and packaged for advertisers
• Build and maintain strategic frameworks, market analyses, and executive-ready materials that support leadership decision-making
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency

Qualifications

• 6-10 years of experience in strategy, management consulting, or a related field, with meaningful exposure to advertising, media, or adtech
• Strong analytical and structured thinking skills, with the ability to synthesize complex information into clear, actionable recommendations
• Experience contributing to go-to-market planning, value proposition development, competitive analysis, or market positioning
• Comfort working across both commercial strategy and financial or revenue-oriented workstreams, with the ability to flex between qualitative and quantitative analysis
• Demonstrated ability to build compelling market-facing materials and narratives that translate complex capabilities into clear commercial stories
• Excellent verbal and written communication skills, including the ability to build polished, executive-ready presentations and materials
• Ability to operate effectively in ambiguous, fast-moving, and high-growth environments, comfortable building process and structure where little exists

Preferred

• Experience in commerce media, retail media, digital advertising, or financial services strongly preferred
• Familiarity with card linked offers, loyalty, or merchant-funded offer models and how they complement advertising strategies
• Familiarity with the advertising ecosystem, including how brands, agencies, holding companies, and media companies interact
• Experience at a management consulting firm, media company, or adtech platform
• Exposure to launch planning or scaling an early-stage business or product
• Existing relationships across the advertising industry, including at agencies, brands, or industry organizations

Education

• Bachelor's/University degree required, Master's degree preferred

Job Family Group

Consumer Sales

Job Family

Consumer Product Sales

Time Type

Full time

Primary Location

New York New York United States

Primary Location Full Time Salary Range

$142,320.00 - $213,480.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date

Sep 04, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

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