Chinatown Bilingual Healthcare Marketing Liaison

Serenity Home Health Care Agency LLC; Chicago (IL); On-site; USD 28,000 - 41,000; Full time

Job summary

Serenity Home Health Care Agency LLC seeks a Marketing Representative to drive community outreach and referrals in the Chinatown market. The role requires bilingual fluency in Taishanese Cantonese or Mandarin and entails building partnerships with hospitals, clinics, and senior services.

You will conduct in-person visits, present educational resources, and coordinate events to increase census growth and service hours.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or related field preferred.
• Minimum 2–3 years of healthcare marketing, home healthcare marketing, business development, community outreach, or related experience preferred.
• Strong relationship-building and networking skills.
• Excellent verbal and written communication skills.
• Ability to work independently and manage a territory effectively.
• Proficiency with Microsoft Office and CRM/tracking systems.
• Reliable transportation and willingness to travel throughout the Rockford service area.

Responsibilities

• Develop and maintain relationships with hospitals, rehabilitation centers, physician offices, senior housing communities, assisted living facilities, skilled nursing facilities, case managers, social workers, discharge planners, and community organizations.
• Conduct routine in-person visits to referral sources within the assigned territory.
• Identify, develop, and secure new referral opportunities.
• Maintain a consistent outreach schedule and document all activities within company tracking systems.
• Represent Serenity Home Healthcare at networking events, health fairs, senior expos, community meetings, and industry functions.
• Deliver marketing materials, educational resources, and promotional items to referral partners.
• Coordinate and conduct introductory presentations for prospective referral sources and community partners.
• Maintain ongoing communication with existing referral partners to strengthen relationships and increase referral volume.

Skills

Relationship-building

Networking

Verbal communication

Written communication

Independent work

Territory management

Travel ready

Education

Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or related field

Tools

Microsoft Office

CRM/tracking systems

Job description

Serenity Home Health Care Agency LLC seeks a Marketing Representative to drive community outreach and referrals in the Chinatown market. The role requires bilingual fluency in Taishanese Cantonese or Mandarin and entails building partnerships with hospitals, clinics, and senior services.

You will conduct in-person visits, present educational resources, and coordinate events to increase census growth and service hours.