Chief Product Strategy & Development Leader

Market America Inc; Greensboro, Northern (NC, KY); Hybrid; USD 160,000 - 230,000; Full time

Job summary

Market America Inc is seeking a VP of Product Development and Management in Greensboro, NC. The role leads development, marketing, content, science and quality control teams to align product initiatives with sales and profitability goals.

Key duties include analyzing market trends, coordinating multi‑department projects, and shaping pricing strategy while maintaining messaging consistency and regulatory compliance.

Qualifications

• Bachelor’s degree in business, marketing, or equivalent disciplines.
• Minimum of seven (7) years of experience with progressive management experience.
• Demonstrated experience in consumer marketing and product development.
• Ability to organize and coordinate multiple projects at once.
• Health & Nutrition knowledge and experience required.

Responsibilities

• Educate, motivate and lead the Product Teams across development, marketing, content, quality control and science.
• Act as chief project manager to coordinate efforts to meet sales and profitability goals.
• Analyze sales data, market trends, and competitive landscape to identify product opportunities.
• Provide detailed reports to Executive team illustrating trends, predictions and strategies.
• Lead the Science division to ensure products are scientifically valid and properly supported.

Skills

Leadership

Project management

Strategic planning

Communication

Health nutrition knowledge

Education

Bachelor’s degree in business/marketing or equivalent

Tools

MS Office

Job description

Market America Inc is seeking a VP of Product Development and Management in Greensboro, NC. The role leads development, marketing, content, science and quality control teams to align product initiatives with sales and profitability goals.

Key duties include analyzing market trends, coordinating multi‑department projects, and shaping pricing strategy while maintaining messaging consistency and regulatory compliance.