Chief Product Marketing & Growth Leader (Equity)

Novig; New York (NY); On-site; USD 200,000 - 240,000; Full time

Benefits offered by this job

Meaningful equity for every employee

100% health premiums covered

Dental & vision coverage 99%

401(k) with 4% company match

HSA + $1,080 annual company contrib.

Transit stipend $50/month

Lunch stipend $27/day (NYC office)

Dinner stipend $35/day (NYC office)

Job summary

Novig is building America’s #1 sports prediction market and is seeking a Head of Product Marketing in NYC. You will own the story behind Novig, set positioning for the category, and run go-to-market for every release.

You’ll lead Lifecycle Marketing, oversee email, push, in-app, and SMS, and collaborate with Product, Analytics, and Brand on launches. Expect a fast-paced, high-growth environment with meaningful equity.

Qualifications

• 5+ years owning product marketing or lifecycle at a high-growth consumer company.
• You know sports fans cold and have marketed to retail traders or investors.
• You write sharply, skip jargon, and sell benefits not features.

Responsibilities

• Own the product narrative and positioning for Novig and explain the prediction market to new audiences.
• Lead every launch from plan to post-launch read-out and analyze outcomes.
• Build promotions that drive acquisition and engagement while understanding incentive economics.

Skills

Product marketing

Lifecycle marketing

A/B testing

Go-to-market

Messaging

Sports betting

Job description

Novig is building America’s #1 sports prediction market and is seeking a Head of Product Marketing in NYC. You will own the story behind Novig, set positioning for the category, and run go-to-market for every release.

You’ll lead Lifecycle Marketing, oversee email, push, in-app, and SMS, and collaborate with Product, Analytics, and Brand on launches. Expect a fast-paced, high-growth environment with meaningful equity.