Chief Product Marketing & Growth Architect

ALEA Invest GmbH; United States; Presencial; USD 180.000 - 280.000; Tempo integral

Resumo da vaga

ALEA Invest GmbH is seeking a Chief Product Marketing Officer to lead the product marketing strategy, market positioning, and go-to-market initiatives. This executive role aligns product development with customer needs and market opportunities to drive adoption and growth.

The CPMO will partner with executive leadership and teams across product, marketing, sales, and business development to differentiate offerings, communicate value, and support sustainable business growth.

Qualificações

• Bachelor’s degree in Marketing, Business Administration, Product Management, Communications or related field.
• Master’s degree in Business Administration, Marketing Strategy preferred.
• Additional professional training in product marketing or go-to-market is an advantage.

Responsabilidades

• Develop and lead product marketing strategy and go-to-market priorities.
• Define value propositions, messaging, and differentiation.
• Lead go-to-market for launches and major updates.
• Oversee customer and market research to inform decisions.
• Establish consistent product messaging across materials and channels.
• Coordinate launch strategies, timelines, and cross-functional activities.
• Monitor competitive intelligence and market developments.
• Develop segmentation and audience profiles for targeting.
• Provide sales with positioning, insights, and training resources.
• Drive product adoption and growth through marketing initiatives.
• Establish performance indicators for campaigns and launches.
• Collaborate with product, engineering, sales, and marketing teams.

Conhecimentos

Product marketing strategy

Go-to-market

Market research

Cross-functional leadership

Sales enablement

Marketing communications

Formação

Bachelor’s degree in Marketing/Business

Master’s degree preferred

Additional training in product marketing/market research/go-to-market

Descrição da vaga

ALEA Invest GmbH is seeking a Chief Product Marketing Officer to lead the product marketing strategy, market positioning, and go-to-market initiatives. This executive role aligns product development with customer needs and market opportunities to drive adoption and growth.

The CPMO will partner with executive leadership and teams across product, marketing, sales, and business development to differentiate offerings, communicate value, and support sustainable business growth.