Chief Pricing & Revenue Optimization Leader

Herschend Family Entertainment Corporation; Peachtree Corners (GA); Hybrid; USD 250,000 - 450,000; Full time

Job summary

Herschend Family Entertainment Corporation seeks a visionary Vice President, Pricing & Revenue Optimization to lead enterprise pricing, revenue management, and analytics across parks, attractions, and related businesses. Drive strategic governance, pricing programs, and data-driven decisions to maximize admissions revenue and guest value.

The role partners with senior leaders across Marketing, Finance, Operations, Technology, and Commercial functions to translate market intelligence into

Qualifications

• 15+ years of progressive experience in pricing, revenue management, commercial strategy, analytics, finance, consulting, hospitality, travel, entertainment, or related fields.
• Senior leadership roles with enterprise-wide responsibility for pricing, revenue optimization, or related outcomes.
• Experience leading pricing strategy, forecasting, analytics, and transformation initiatives in a complex, multi-location organization.
• Experience with demand-based, tiered, and dynamic pricing methodologies strongly preferred.
• Bachelor’s degree in Business, Economics, Finance, Statistics, Revenue Management, Marketing, Analytics, or a related field.
• An MBA or other advanced business, economics, or technical degree is strongly preferred.

Responsibilities

• Lead the enterprise revenue management and pricing governance across parks and attractions.
• Oversee admissions pricing, season passes, memberships, and dynamic pricing.
• Collaborate with Marketing, Operations, Finance, Technology, and leadership to align pricing actions with business goals.
• Identify opportunities to increase per-capita spend and overall profitability through pricing initiatives.
• Develop BI roadmap for pricing, governance and analytics; ensure timely, accurate reporting.
• Forecast demand, assess elasticity, model scenarios, and drive revenue optimization.
• Build and mentor a high-performing pricing and analytics team.
• Present complex findings to executives and gain alignment across stakeholders.

Skills

Pricing strategy

Revenue management

Forecasting

Analytics

Leadership

Executive communication

Business intelligence

Data visualization

Relationship building

Education

Bachelor’s degree in Business/Economics/Finance/Statistics/Revenue Management/Marketing/Analytics

MBA or advanced business/economics/technical degree

Tools

Power BI

Tableau

SQL

Excel (advanced)

Forecasting software

Job description

Herschend Family Entertainment Corporation seeks a visionary Vice President, Pricing & Revenue Optimization to lead enterprise pricing, revenue management, and analytics across parks, attractions, and related businesses. Drive strategic governance, pricing programs, and data-driven decisions to maximize admissions revenue and guest value.

The role partners with senior leaders across Marketing, Finance, Operations, Technology, and Commercial functions to translate market intelligence into