Chief Media Planning Architect & COE Leader (Remote)

Tinuiti; New York (NY); On-site; USD 250,000 - 300,000; Full time

Benefits offered by this job

Unlimited PTO

Healthcare

Retirement matching

Perks and Wellness program

Parental Leave

Learning & Development

Job summary

Tinuiti, the largest independent full‑funnel marketing agency in the U.S., seeks a Senior Vice President, Media Planning to elevate Tinuiti's integrated media planning craft and lead the Media Planning Center of Excellence (COE).

In this executive role, you will own methodologies, models, standards, artifacts, and planning approaches, partnering with Strategic Planning leadership to evolve client delivery and drive growth for priority accounts in the New York market.

Qualifications

• 18+ years of experience in media planning, strategic planning, marketing, or related agency roles.
• Mastery of integrated media planning frameworks and COE structures.
• Ability to translate strategy into actionable planning and executive client counsel.
• Experience mentoring senior planning leaders.

Responsibilities

• Media Planning Craft Leadership: Evolve and standardize Tinuiti's integrated media planning craft, methodologies, frameworks, planning models, artifacts, and quality expectations across the agency.
• Media Planning COE Leadership: Lead the Media Planning Center of Excellence (COE) and senior planning leadership team, providing matrixed craft leadership and guidance across embedded planning talent.
• Fit-for-Purpose Planning Models: Define and maintain distinct planning models that calibrate the appropriate level of depth, scope, and rigor based on client needs, complexity, and scale.
• Planning Governance and Quality: Establish clear quality criteria, benchmarks, and review mechanisms to maintain consistent standards of excellence across media plans.
• Planning Leadership and Practitioner Development: Mentor and coach senior media planners and planning leaders, enhancing their strategic capabilities, client influence, and craft mastery.
• Strategic Understanding and Planning Diagnosis: Bring strong strategic judgment to media planning, assessing broader client context to determine optimal planning approaches without claiming direct ownership of client strategy.
• Senior Client Counsel: Establish a proactive, ongoing strategic and Media Planning partnership with senior marketing and media executives across priority clients, focusing on executive advisory.
• Planning Diagnosis and Intervention: Perform targeted assessments on the appropriateness of Media Planning approaches and guide teams toward better models, resources, and rigor.
• Strategy-to-Planning Translation: Elevate agency standards for translating business, marketing, consumer, and communications strategy into actionable Media Planning decisions.
• Cross-Capability Integration: Collaborate with leadership across Strategy, Investment, Measurement, Creative, Commerce, and Analytics.
• Capability Application and Evolution: Partner with Strategic Planning leadership to adopt emerging methodologies, tools, and innovations into repeatable planning practice.
• Selective New Business Leadership: Bring senior planning judgment and narrative to high-stakes pitches.
• Thought Leadership and Market Presence: Strengthen Tinuiti's media planning reputation in New York through industry connectivity and leadership.

Skills

Media planning leadership

Strategic planning experience

Executive communication

New business pitches

Client leadership

Job description

Tinuiti, the largest independent full‑funnel marketing agency in the U.S., seeks a Senior Vice President, Media Planning to elevate Tinuiti's integrated media planning craft and lead the Media Planning Center of Excellence (COE).

In this executive role, you will own methodologies, models, standards, artifacts, and planning approaches, partnering with Strategic Planning leadership to evolve client delivery and drive growth for priority accounts in the New York market.