Chief Marketing Tech Strategy & Platform Lead

GE HealthCare (United States); Waukesha (WI); In loco; USD 172.000 - 258.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical insurance

Dental insurance

Vision insurance

Paid time off

401(k) plan

Life insurance

Disability insurance

Accident insurance

Tuition reimbursement

Descrizione del lavoro

GE HealthCare seeks a Senior Director, Marketing Technologies and GEHC.com Technical Product Manager to lead the global technology strategy, roadmaps, delivery, and operations for GE HealthCare’s marketing technology ecosystem and GEHC.com.

This role enables marketing teams to plan and deliver content and campaigns, measure performance, and create consistent, engaging digital experiences for customers worldwide.

Competenze

• 10+ years leading technology product management and digital platform delivery in a global organization.
• Experience leading multidisciplinary teams across product management, architecture, software engineering, quality and operations.
• Strong knowledge of enterprise marketing technology, digital experience, web platforms, and lifecycle of content and campaigns.
• Experience setting product strategy and roadmaps, prioritizing a portfolio and connecting business outcomes to technology investments.
• Experience managing budgets, operating costs, vendors, delivery risks and technology lifecycles.

Mansioni

• Own the end-to-end technology strategy, vision, and multiyear roadmaps for MarTech and GEHC.com, aligning priorities with global Marketing, commercial, and customer experience objectives.
• Lead technical product managers, architects, developers, testers, and operations partners; set outcomes, accountabilities, delivery standards, and talent priorities.
• Oversee the full product lifecycle from discovery through architecture, build, testing, launch, operations, measurement and continuous improvement.
• Partner with Marketing leaders and business teams to understand strategies, pain points, and priorities; influence roadmaps and investments.
• Advance the marketing technology ecosystem including content management, lifecycle, campaign orchestration, customer data, analytics, personalization, and responsible AI.
• Improve content and campaign processes so teams can create, approve, publish, measure, and retire content across channels and regions.
• Ensure platforms meet enterprise expectations for architecture, cybersecurity, privacy, data governance, accessibility, quality, reliability, and responsible AI.
• Use feedback, analytics, outcomes, and market developments to guide prioritization and evaluate results.
• Coordinate with Enterprise Architecture, Cybersecurity, Data & Analytics, IT Operations, Finance, Legal/Compliance, regional teams and vendors to deliver integrated outcomes.
• Communicate product strategies, investment decisions, business cases, risks, and results to senior stakeholders; negotiate tradeoffs across priorities.

Conoscenze

Technology product leadership

Cross-functional leadership

Marketing technology

Digital platforms

Strategy & roadmaps

Budget & vendor management

Communication to senior leaders

Security, privacy & governance

AI in marketing

Enterprise architecture collaboration

Descrizione del lavoro

GE HealthCare seeks a Senior Director, Marketing Technologies and GEHC.com Technical Product Manager to lead the global technology strategy, roadmaps, delivery, and operations for GE HealthCare’s marketing technology ecosystem and GEHC.com.

This role enables marketing teams to plan and deliver content and campaigns, measure performance, and create consistent, engaging digital experiences for customers worldwide.