Chief Marketing & Sourcing Officer

Rural King; Mattoon (IL); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

401(k) with match

Healthcare plans

Virtual doctor visits

Centers of Excellence access

15% Associate Discount

YMCA Membership

Assistance programs

Chaplaincy services

Job summary

Rural King seeks a Vice President of Marketing and Sourcing to lead strategic marketing initiatives across channels, driving revenue growth and strengthening brand positioning. The role partners with Category Management, Store Operations, and Inventory to align merchandising strategy with promotional execution and in-store performance.

By leveraging storytelling, data-driven insights, and strong business acumen, the Vice President will deepen customer connection, loyalty, and engagement with

Qualifications

• Experience with CRM Platforms and data-driven marketing.
• Proficient with Microsoft Office Suite.
• Familiarity with Oracle ERP Systems.

Responsibilities

• Oversee development and execution of marketing initiatives across brand management, creative, digital marketing, print, email, SEO/SMO, CRM, and loyalty programs.
• Lead the marketing team through strategic brand positioning and loyalty program initiatives.
• Leverage consumer insights and data-led strategic thought leadership.
• Drive website traffic through SEO and SMO.
• Continuously evaluate and adjust marketing strategies to meet changing markets and competitive conditions.
• Create, execute, and update planograms across all categories supporting all stores.
• Have full control of feature selection, assortment planning, negotiation, and product lifecycle of chosen items.
• Work with Category Managers on informing them of the selection and overall strategy.
• Plan for 25% of features to be new products to create excitement and foot traffic.
• Travel to Rural King locations and vendors as needed.
• Own the full life cycle of additional SKUs.
• Develop initiatives around new store marketing to increase brand alliances.
• Lead data analysis across all platforms and channels to measure performance.
• Collaborate cross-departmentally to improve promotional opportunities and direction.
• Use discretion and independent judgment in daily decisions with confidentiality.
• May be required to cross-train and perform other duties.

Skills

CRM Platforms

MS Office

Oracle ERP

Interpersonal skills

Analytical thinking

Negotiation

Organizational skills

Job description

Rural King seeks a Vice President of Marketing and Sourcing to lead strategic marketing initiatives across channels, driving revenue growth and strengthening brand positioning. The role partners with Category Management, Store Operations, and Inventory to align merchandising strategy with promotional execution and in-store performance.

By leveraging storytelling, data-driven insights, and strong business acumen, the Vice President will deepen customer connection, loyalty, and engagement with