Chief Marketing Officer (CMO)

Cella Inc; Oreland (PA); On-site; USD 250,000 - 300,000; Full time

Benefits offered by this job

Medical

Prescription

Dental

Vision

AD&D

Life insurance offerings

Short-term disability

a 401K plan

Job summary

Cella Inc. in Oreland, PA, is seeking a seasoned marketing leader to drive the evolution of our B2B and D2C strategies.

You will partner with executive leadership to architect a data-driven outreach plan for financial advisors and wealth managers, while optimizing a high-performing legacy consumer channel. You will recruit, mentor, and scale the marketing team, establish a clear headcount strategy, and lead the implementation of enterprise marketing automation aligned with our CRM platforms.

Qualifications

• Extensive marketing leadership experience within insurance distribution, financial services, wealth management, or life settlements.
• Proven track record of scaling a marketing team and building B2B intermediary marketing infrastructure.
• Strong omnichannel fluency in direct-response consumer marketing and B2B relationship-building.
• Willingness to work onsite five days a week at HQ.

Responsibilities

• Architect and execute a comprehensive B2B marketing strategy to engage financial advisors and wealth managers, driving top-of-funnel lead generation.
• Collaborate closely with sales leadership to ensure marketing initiatives directly support the organization and drive closed intermediary partnerships.
• Provide strategic oversight to the D2C marketing engine, transitioning legacy media into modern connected-TV and digital optimization frameworks.
• Direct, mentor, and expand the current marketing team by defining future headcount needs and building a business case for structural growth.
• Oversee the successful launch of enterprise marketing automation tools, ensuring seamless alignment with customized, proprietary CRM platforms.

Skills

Marketing leadership

B2B marketing

Omnichannel marketing

Team building

Job description

Location: Oreland, PennsylvaniaJob Type: PermanentCompensation Range: $250,000 - 300,000 per year

You will lead the marketing evolution for a highly profitable, financial innovator that is reshaping the life insurance and wealth management landscape. Partnering directly with executive leadership, you will architect a data-driven B2B outreach strategy while continuing to optimize a highly successful legacy consumer channel. This is a rare opportunity to build and scale your team within a dynamic, agile enterprise that heavily rewards long-term value creation and strategic innovation.

Responsibilities:

• Architect and execute a comprehensive B2B marketing strategy to engage financial advisors and wealth managers, driving top-of-funnel lead generation.
• Collaborate closely with sales leadership to ensure marketing initiatives directly support the organization and drive closed intermediary partnerships.
• Provide strategic oversight to the D2C marketing engine, transitioning legacy media into modern connected-TV and digital optimization frameworks.
• Direct, mentor, and expand the current marketing team by defining future headcount needs and building a business case for structural growth.
• Oversee the successful launch of enterprise marketing automation tools, ensuring seamless alignment with customized, proprietary CRM platforms.

Qualifications:

• Extensive marketing leadership experience within insurance distribution, financial services, wealth management, or life settlements.
• Proven track record of taking over a functioning team, scaling it, and building vital B2B intermediary marketing infrastructure.
• Strong omnichannel fluency in both direct-response consumer marketing and complex B2B relationship-building.
• Commitment to working onsite five days a week in the headquarters to foster in-person collaboration and executive alignment.

Bonus Points:

• Familiarity navigating and succeeding within unique, privately owned, or founder-led corporate environments.

JOBID: 082026-143948#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including:

• medical
• prescription
• dental
• vision
• AD&D
• life insurance offerings
• short-term disability
• a 401K plan

(all benefits are based on eligibility). This posting is open for thirty (30) days.Any consideration of a background check would be an individualized assessment based on the applicant or employee's specific record and the duties and requirements of the specific job.

About this company Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams.

Location/Region: Oreland, PA (19075)