Chief Marketing Officer

BLR Holdings, Inc.; Oreland (PA); On-site; USD 250,000 - 300,000; Full time

Job summary

CELLA is seeking a senior marketing leader to architect and drive a data-driven B2B strategy aimed at financial advisors and wealth managers, while also optimizing a successful legacy consumer channel. This role partners with executive leadership to scale the marketing function and build a durable, multi-channel approach.

You will lead a team, oversee marketing automation initiatives, and ensure integration with a customized CRM stack, all in a highly collaborative, on-site environment.

Qualifications

• Extensive marketing leadership experience within insurance distribution, financial services, wealth management, or life settlements.
• Proven track record of taking over a functioning team, scaling it, and building vital B2B intermediary marketing infrastructure.
• Strong omnichannel fluency in both direct-response consumer marketing and complex B2B relationship-building.

Responsibilities

• Architect and execute a comprehensive B2B marketing strategy to engage financial advisors and wealth managers, driving top-of-funnel lead generation.
• Collaborate closely with sales leadership to ensure marketing initiatives directly support the organization and drive closed intermediary partnerships.
• Provide strategic oversight to the D2C marketing engine, transitioning legacy media into modern connected-TV and digital optimization frameworks.
• Direct, mentor, and expand the current marketing team by defining future headcount needs and building a business case for structural growth.
• Oversee the successful launch of enterprise marketing automation tools, ensuring seamless alignment with customized, proprietary CRM platforms.

Skills

Marketing Leadership

B2B Marketing

Omnichannel Marketing

Team Leadership

Job description

Location: Oreland, PennsylvaniaJob Type: PermanentCompensation Range: $250,000 - 300,000 per yearYou will lead the marketing evolution for a highly profitable, financial innovator that is reshaping the life insurance and wealth management landscape. Partnering directly with executive leadership, you will architect a data-driven B2B outreach strategy while continuing to optimize a highly successful legacy consumer channel. This is a rare opportunity to build and scale your team within a dynamic, agile enterprise that heavily rewards long-term value creation and strategic innovation.Responsibilities:Architect and execute a comprehensive B2B marketing strategy to engage financial advisors and wealth managers, driving top-of-funnel lead generation.Collaborate closely with sales leadership to ensure marketing initiatives directly support the organization and drive closed intermediary partnerships.Provide strategic oversight to the D2C marketing engine, transitioning legacy media into modern connected-TV and digital optimization frameworks.Direct, mentor, and expand the current marketing team by defining future headcount needs and building a business case for structural growth.Oversee the successful launch of enterprise marketing automation tools, ensuring seamless alignment with customized, proprietary CRM platforms.Qualifications:Extensive marketing leadership experience within insurance distribution, financial services, wealth management, or life settlements.Proven track record of taking over a functioning team, scaling it, and building vital B2B intermediary marketing infrastructure.Strong omnichannel fluency in both direct-response consumer marketing and complex B2B relationship-building.Commitment to working onsite five days a week in the headquarters to foster in-person collaboration and executive alignment.Bonus Points: Familiarity navigating and succeeding within unique, privately owned, or founder-led corporate environments.JOBID: 082026-143948#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).This posting is open for thirty (30) days.Any consideration of a background check would be an individualized assessment based on the applicant or employee's specific record and the duties and requirements of the specific job.ABOUT CELLAWe are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella has earned the 2022 Best of Staffing Client and Talent 10-Year Diamond Awards—an honor earned by only 1% of staffing firms in the U.S. Cella is an equal opportunity employer.