Chief Marketing Officer (CMO)

Talantir; Austin (TX); Hybrid; USD 250,000 - 350,000; Full time

Benefits offered by this job

Competitive salary

Meaningful equity

Job summary

Everyday Dose, a fast-growing CPG brand, is seeking a visionary CMO to lead brand, growth, retention, and content efforts. You will build an in-house marketing organization, shape direct-to-consumer and omnichannel retail strategies, and partner with the CEO to drive the company from $100M toward $250M+ in revenue.

Ideal candidates have a track record of scaling marketing teams, managing large budgets, and delivering measurable CAC/LTV improvements across multiple channels.

Qualifications

• 10–15+ years in CPG marketing with ownership of $50M–$250M growth.
• Led a brand through DTC → omnichannel retail transition.
• Proven ability to build and scale marketing orgs from 20 → 60+ people.
• Deep understanding of growth marketing, testing, and data-driven decision making.

Responsibilities

• Own and evolve the Everyday Dose brand and identity.
• Build a high-performance growth engine across paid and organic channels.
• Construct a world-class retention & CRM organization with lifecycle programs.
• Lead integrated creative and content across campaigns, video, and UGC.
• Drive retail and wholesale marketing strategy with key retailers.
• Build a strong marketing organization with clear roles and rituals.
• Be a strategic partner to the CEO and President on growth bets.

Skills

CPG marketing

Brand storytelling

Growth marketing

UGC ecosystems

Retail marketing

Forecasting

Data-driven decisions

Job description

About Everyday Dose

Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well-being. No crash, no jitters, no gut issues. After serving more than 1.3 million customers and expanding into national retail, we’re hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.

The Role

This is not a title-upgrade job. We’re looking for a CMO who has already led a $100M+ CPG brand through the transition from DTC → omnichannel retail — and knows exactly how to build the organizational, creative, and operational backbone for sustained growth.

You will own:

• Brand (positioning, storytelling, creative vision, campaigns)
• Growth (performance marketing, media mix, attribution)
• Retention/Lifecycle (building a real team, CRM, subscription strategy)
• Community & Content (UGC engine, influencer, creators, ambassadors)
• Retail Marketing (shopper, wholesale, retail velocity engines)

You partner tightly with the CEO on big moments, partnerships, and vision, and with the President on execution, resourcing, modeling, and operational excellence.

Your mandate:

Build a marketing org that is fast, functional, emotionally resonant, brand-first, performance-driven, and capable of taking Everyday Dose from $100M → $250M+.

What You’ll Do:

1. Own and Evolve the Everyday Dose Brand
   Steward the brand’s emotional core (“A bit better, every day”), tone, and identity
   Lead brand campaigns around key platforms (First Domino, Meet You on the Other Side, etc.)
   Translate abstract brand strategy into clear messaging, briefs, and creative systems
   Ensure consistency across DTC, retail, OOH, social, UGC, influencer, PR, and product
2. Build a High-Performance Growth Engine
   Architect an efficient media mix across Meta, Google, TikTok, YouTube, CTV, influencers, affiliates, and emerging channels
   Maintain rigorous CAC/LTV guardrails as we scale spend
   Ensure attribution modeling and cohort insights drive spend allocation
   Partner with creative to systemize high-velocity testing
   Build the growth org: VP Growth, media buyers, analysts, UGC/creative strategists
3. Build a World-Class Retention Org (One of the biggest gaps we’re filling)
   Build and lead lifecycle/CRM, subscription, and post-purchase strategy
   Develop rapid experimentation culture across email, SMS, onsite, product experience, and subscription journeys
   Partner with CX leadership to translate retention insights into improved product and experience
   Own metrics: M2/M3 retention, subscription LTV, AOV, repeat rate
4. Lead Integrated Creative + Content
   Build the in-house UGC/content engine (1,000+ videos/year)
   Develop UGC frameworks, creator playbooks, and scalable storytelling
   Oversee brand creative: campaigns, photography, video, scripts, retail displays, OOH
   Ensure creative moves fast but maintains quality and brand consistency
5. Drive Retail & Wholesale Marketing Strategy
   Develop retail launch playbooks (Target, Costco, Sprouts, etc.)
   Own shopper marketing, promo calendars, retail media, field marketing
   Create velocity-driving programs to support sell-through
   Build partnerships with retailers and sales to ensure dominance in-store
6. Build a Strong Marketing Organization
   Based on your leadership philosophy:
   CMO: gets paid to drive output, not operate tactically
   VPs: build the org and systems under you (Growth, Brand, Creative, Retail)
   Directors: demonstrate expertise and manage vertical execution
   Managers: guide and learn
   Associates: lean in and support the engine
   You will:
   Design the full 12–18 month org roadmap (headcount, sequencing, ownership)
   Hire and coach senior leaders who elevate speed, clarity, and quality
   Create cross-functional rituals and accountability frameworks
   Replace complexity with clarity
7. Be a Strategic Partner to CEO & President
   Work closely with CEO on big brand moments, partnerships, and long-term narrative
   Work closely with President on financial modeling, prioritization, operational tempo, and resource allocation
   Be a key voice in company strategy, product roadmaps, and growth bets

What Success Looks Like in 12 Months

• A fully operational growth + retention + brand engine
• Consistent CAC efficiency and LTV expansion
• A clear, iconic brand platform that unifies creative and messaging
• Retail launches executed flawlessly with strong velocities
• A 12-person retention org built and producing wins
• Content engine producing 100–150 new assets/month
• A marketing org that feels fast, aligned, grounded, functional, creative, joyful
• Revenue on path from ~$100M toward $150M–$200M

Requirements

Must Haves:

• 10–15+ years in CPG marketing, with at least one role owning $50M–$250M growth
• Led a brand through DTC → omnichannel retail transition
• Proven ability to build and scale marketing orgs from 20 → 60+
• Deep understanding of growth marketing and creative testing
• Strong brand storyteller who can translate emotion into execution
• Experience with UGC creator ecosystems, paid social engines, and retail marketing
• Competence with forecasting, modeling, and data-driven decision making
• Known for clarity, speed, and building high-trust, high-output teams

Who Thrives Here

• Builders who love rolling up sleeves without losing altitude
• Leaders who bring order to chaos without killing creativity
• Operators who love both brand emotion and performance discipline
• People who move fast but think deeply
• Leaders who care about humans, culture, and community
• Those who believe “better every day” is a way of operating, not a tagline

Benefits

• Competitive salary + performance bonus + meaningful equity.