Chief Marketing Officer

e.Republic; United States; Remote; USD 260,000 - 275,000; Full time

Benefits offered by this job

Certified Amazing Workplace

Job summary

e.Republic is a leading organization helping government and education sectors through data, media, and events. The Chief Marketing Officer will lead enterprise marketing, brand, communications, Design, and Marketing as a Service, reporting to the CEO.

The role includes shaping product marketing, demand generation, digital marketing, and customer journeys while transforming operations with AI and data-driven practices. Must reside in the United States and maintain a remote work setup.

Qualifications

• 12+ years of progressive marketing leadership experience in complex orgs.
• Experience leading brand, demand generation, digital, product marketing, communications, and marketing operations.
• Proven track record driving pipeline, revenue, and engagement.

Responsibilities

• Develop and lead integrated marketing strategy aligned with company priorities, product growth, and revenue goals.
• Own Marketing's contribution to private-sector pipeline and revenue via integrated demand gen, ABM, digital, content, events and partnerships.
• Lead product marketing including positioning, launches, and market education.
• Oversee brand strategy, corporate communications, and creative governance across all channels.
• Lead Content Studio and Marketing as a Service with a scalable operating model.
• Drive AI transformation across Marketing, Design, and Content Studio and establish governance for responsible AI use.

Skills

Marketing leadership

B2B marketing

Digital marketing

AI in marketing

Brand strategy

Content marketing

Demand generation

Team leadership

Budget management

Public sector

Strategy development

Executive collaboration

Education

Bachelor's degree or equivalent

Job description

e.Republic is a leading organization focused on empowering state and local government and education through data, media, and events. We are committed to providing insightful guidance, promoting innovation, and forging connections that drive the adoption of technology solutions in government.

We are a Certified Amazing Workplace as well!

Summary of Overall Job

The Chief Marketing Officer leads e.Republic's enterprise marketing, brand and communications, Design, and customer-facing Marketing as a Service functions. Reporting to the CEO, the CMO is responsible for strengthening e.Republic's position in the state, local government and education (SLED) market; driving measurable growth and engagement across private- and public-sector audiences; ensuring a distinctive and consistent brand and creative experience; and building a high-performing customer marketing services business.

The CMO oversees company and product positioning, demand generation, public-sector marketing, product marketing, digital marketing, corporate communications, Design, marketing operations, and Content Studio. The CMO also leads the continued transformation of these functions through AI, data, technology, and modern operating practices to improve quality, speed, personalization, productivity, and measurable business impact.

• Develop and lead e.Republic's integrated marketing strategy in support of company priorities, product growth plans, and revenue objectives.
• Own Marketing's contribution to private-sector pipeline and revenue through integrated demand generation, account-based marketing, digital marketing, content, events, paid media, partnerships, and customer marketing.
• Build and lead public-sector marketing programs that increase subscriptions, event attendance, council and program participation, survey response, community engagement, and adoption of e.Republic offerings.
• Lead product marketing, including segmentation, value propositions, positioning, messaging, go-to-market strategy, product launches, and market education.
• Develop customer and audience journeys across e.Republic's portfolio that improve engagement, conversion, cross-sell, retention, and participation.
• Partner closely with Sales, Product, Events, Media, and other business leaders to create an integrated company growth system.

Brand, Communications & Design

• Own e.Republic's brand strategy, company and product positioning, messaging architecture, and brand governance.
• Lead corporate communications, public relations, reputation management, thought leadership, and major company announcements.
• Lead the Design organization and establish a cohesive creative vision and brand expression across corporate, product, digital, event, sales, and customer experiences.
• Establish creative standards, priorities, workflows, and processes that balance strategic impact, quality, speed, and business needs.
• Ensure the company’s brand, messaging, and creative work reinforce e.Republic's reputation for trust, usefulness, innovation, and service to the SLED community.

Content Studio / Marketing as a Service

• Provide executive leadership for Content Studio, e.Republic's customer-funded Marketing as a Service business.
• Set the strategy, positioning, service portfolio, and operating model for customer marketing services in partnership with Sales and other business leaders.
• Ensure customer programs deliver differentiated, high-quality marketing solutions and measurable value while meeting commitments for quality, timing, and financial performance.
• Identify opportunities to expand services, strengthen customer relationships, improve scalability and efficiency, and grow the business.
• Establish appropriate priorities and operating practices between e.Republic's internal marketing needs and customer-funded marketing programs.
• Develop the leadership, capabilities, processes, and technology required for Content Studio to operate as a high-performing professional services function.

Digital, AI, Operations & Performance

• Lead digital marketing across paid acquisition, organic search, social, email, partnerships, SEO, AEO/GEO, and emerging AI-mediated discovery channels.
• Lead AI transformation across Marketing, Design, and Content Studio, applying AI to research, segmentation, campaign development, content and creative adaptation, personalization, testing, analytics, and operations.
• Establish practical standards and governance for responsible use of AI within the function.
• Own marketing operations, campaign management, marketing technology, performance measurement, attribution, dashboards, and executive reporting.
• Establish clear objectives, KPIs, decision rights, and accountability across the organization.
• Develop and manage budgets and resources, continually aligning investment with the highest-value company and customer opportunities.
• Build, develop, and retain high-performing teams and a culture of creativity, collaboration, audience- and customer-centricity, experimentation, analytical rigor, and measurable performance.

Skills & Qualifications

• 12+ years of progressive marketing leadership experience, including significant leadership within a complex B2B, media, information, technology, events, research, marketplace, and/or professional-services organization.
• Demonstrated experience leading a broad marketing function encompassing brand, demand generation, digital, product marketing, communications, and marketing operations.
• Proven track record driving pipeline, revenue contribution, customer engagement, and measurable business outcomes.
• Experience leading or overseeing creative and Design capabilities across multiple products, channels, and experiences.
• Experience leading a customer-facing marketing, agency, studio, professional-services, or similar fee-based business strongly preferred.
• Strong knowledge of modern digital marketing, account-based marketing, marketing automation, paid media, search, SEO/AEO/GEO, analytics, and evolving AI-enabled marketing practices.
• Demonstrated success applying AI and technology to workflows, organizational transformation, productivity, and business performance.
• Strong experience in product positioning, go-to-market strategy, customer journeys, and marketing to multiple constituencies with different needs and value propositions.
• Strong strategic, financial, analytical, organizational, and talent-development skills.
• Exceptional collaboration and communication skills, including the ability to operate as a strategic partner to the CEO, executive leadership, Sales, Product, and other company leaders.
• Experience with state and local government and education markets strongly preferred.
• Bachelor's degree or equivalent professional experience; advanced degree a plus.
• Private Equity experience a plus.
• Must reside in the United States and maintain a remote work environment with reliable Internet access.

This Job Description is subject to change.

The pay range for this role is:

260,000 - 275,000 USD per year (Remote (United States))