Chief Marketing Officer

The Epicure; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

The Epicure, a leading online food and beverage education company, is seeking a Chief Marketing Officer (CMO) to lead their marketing efforts. The ideal candidate will create and implement strategies that drive growth and enhance brand equity in a rapidly evolving industry. This role offers an initial profit share model and the potential to transition to a full-time salaried position with equity once performance targets are met.

Qualifications

• 5+ years in digital marketing, preferably with a background in e-learning, CPG, DTC, or hospitality-focused brands.
• Proven track record managing paid media budgets and scaling growth.
• Strategic and creative thinker who can work autonomously and lead projects from concept to execution.

Responsibilities

• Develop and manage high-performing Meta, Google, and multi-platform ad strategies.
• Design and implement acquisition campaigns, refining the full customer journey.
• Manage Klaviyo email flows and drive engagement across segmented audiences.

Skills

Digital Marketing

Paid Media Management

Social Media Strategy

Customer Acquisition

Tools

Meta Business Suite

Google Ads

Klaviyo

GA4

Job description

Direct message the job poster from The Epicure

Entrepreneur | Food and Beverage Specialist | Digital Marketer

Position Title: Chief Marketing Officer (CMO)

Location: Remote (Preference for candidates based in Atlanta, GA)

Compensation: Profit Share Model – 25% of Net Profit (up to $100,000); transitions to Salary + Equity

About The Epicure

The Epicure is an innovative, online food and beverage education company that delivers virtual classes, industry-relevant certifications, and premium barware and educational tools. We serve individuals and corporate teams seeking elevated, accessible food and beverage learning experiences. As we enter a new phase of growth, we’re looking for a visionary Chief Marketing Officer to lead and scale our full-stack marketing efforts.

Role Overview

The CMO will be responsible for building, executing, and optimizing a comprehensive digital marketing strategy across paid media, organic social, email, and customer acquisition funnels. This is a high-impact, entrepreneurial role with direct influence on brand direction, growth trajectory, and revenue performance.

Key Responsibilities

Develop and manage high-performing Meta, Google, and multi-platform ad strategies focused on ROI and lead generation.

Design and implement acquisition campaigns. Map and refine the full customer journey, from awareness to repeat purchase.

Build brand equity through curated organic and paid content on Instagram, TikTok, LinkedIn, and Pinterest.

Manage Klaviyo email flows, automations, and campaigns. Drive engagement and conversions across segmented audiences.

Track KPIs and customer data to inform strategy. Leverage insights to iterate and scale campaigns with speed and precision.

Partner with the Founder on product launches, promotional calendars, influencer collaborations, and media direction.

Candidate Requirements

• 5+ years in digital marketing, preferably with a background in e-learning, CPG, DTC, or hospitality-focused brands

• Proven track record managing paid media budgets and scaling growth

• Highly skilled in Meta Business Suite, Google Ads, GA4, Klaviyo, and campaign analytics

• Strategic and creative thinker who can work autonomously and lead projects from concept to execution

• Experience building consumer personas and customer lifecycle journeys

• Based in Atlanta, GA (strongly preferred), or open to periodic in-person collaboration

Compensation

• Initial Compensation: 25% of net profits (until $100,000 in cumulative profit share is reached)

• Long-Term Compensation: Transitions into a full-time salaried role with equity participation once the performance threshold is met

How to Apply

To be considered, please submit:

1 Your resume

2 A short cover note explaining your interest in the role

️ Create two distinct consumer personas based on The Epicure’s website and current offerin

gs.This project will help us evaluate your understanding of our brand and your approach to marketing strat

Position Title: Chief Marketing Officer (CMO)

Location: Remote (Preference for candidates based in Atlanta, GA)

Compensation: Profit Share Model – 25% of Net Profit (up to $100,000); transitions to Salary + Equity

Employment Type: Contract-to-Hire / Performance-Based

About The Epicure

The Epicure is an innovative, online food and beverage education company that delivers virtual classes, industry-relevant certifications, and premium barware and educational tools. We serve individuals and corporate teams seeking elevated, accessible food and beverage learning experiences. As we enter a new phase of growth, we’re looking for a visionary Chief Marketing Officer to lead and scale our full-stack marketing efforts.

Role Overview

The CMO will be responsible for building, executing, and optimizing a comprehensive digital marketing strategy across paid media, organic social, email, and customer acquisition funnels. This is a high-impact, entrepreneurial role with direct influence on brand direction, growth trajectory, and revenue performance.

Key Responsibilities

• Paid Advertising Leadership

Develop and manage high-performing Meta, Google, and multi-platform ad strategies focused on ROI and lead generation.

• Customer Acquisition & Funnel Optimization

Design and implement acquisition campaigns. Map and refine the full customer journey, from awareness to repeat purchase.

• Social Media Strategy

Build brand equity through curated organic and paid content on Instagram, TikTok, LinkedIn, and Pinterest.

• Email Marketing

Manage Klaviyo email flows, automations, and campaigns. Drive engagement and conversions across segmented audiences.

• Analytics & Reporting

Track KPIs and customer data to inform strategy. Leverage insights to iterate and scale campaigns with speed and precision.

• Strategic Collaboration

Partner with the Founder on product launches, promotional calendars, influencer collaborations, and media direction.

Candidate Requirements

• 5+ years in digital marketing, preferably with a background in e-learning, CPG, DTC, or hospitality-focused brands

• Proven track record managing paid media budgets and scaling growth

• Highly skilled in Meta Business Suite, Google Ads, GA4, Klaviyo, and campaign analytics

• Strategic and creative thinker who can work autonomously and lead projects from concept to execution

• Experience building consumer personas and customer lifecycle journeys

• Based in Atlanta, GA (strongly preferred), or open to periodic in-person collaboration

Compensation

• Initial Compensation: 25% of net profits (until $100,000 in cumulative profit share is reached)

• Long-Term Compensation: Transitions into a full-time salaried role with equity participation once the performance threshold is met

How to Apply

To be considered, please submit:

1 Your resume

2 A short cover note explaining your interest in the role

3 One project deliverable:

️ Create two distinct consumer personas based on The Epicure’s website and current offerin

gs.This project will help us evaluate your understanding of our brand and your approach to marketing strat

egy

:

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Food & Beverages

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