Chief Marketing & Business Development Officer

Barley Snyder LLC; Lancaster (Lancaster County); On-site; USD 180,000 - 240,000; Full time

Job summary

Barley Snyder LLC in Lancaster, PA seeks a Chief Marketing & Business Development Officer to lead marketing, business development, client development, and brand strategy across the firm.

The CMBDO will shape strategies, oversee pitches and proposals, drive client and cross-selling initiatives, manage the marketing and BD team, CRM, budgeting, analytics, and reporting, and coach partners and attorneys in business development to support revenue growth.

Qualifications

• Ten years of progressive leadership experience in law firm or professional services
• Proven track record driving business development tied to revenue growth, client acquisition and retention
• Experience managing pitches, proposals, and RFPs
• Experience leading and developing professional teams and coaching partners and attorneys in BD
• Strong experience with CRM systems, pipeline management, budgeting, and analytics

Responsibilities

• Lead development and execution of firmwide marketing and business development strategies
• Oversee pitch, proposal, and pursuit processes
• Direct brand, communications and digital marketing efforts
• Coach attorneys and partners in business development
• Manage BD and marketing team; oversee CRM strategy, pipeline, budgeting, analytics and reporting
• Serve as trusted advisor to firm leadership to align initiatives with revenue growth goals

Skills

Leadership

Strategy development

Client development

Brand management

CRM & analytics

Cross-functional collaboration

Pitch & RFP management

Team coaching

Education

Bachelor's degree

Tools

CRM software

Job description

Chief Marketing & Business Development Officer

Barley Snyder, a full-service law firm with more than 120 attorneys serving clients throughout Pennsylvania, Maryland, and beyond, is seeking an experienced and strategic Chief Marketing & Business Development Officer (CMBDO) to lead the firm’s marketing, business development, client development, and brand strategy initiatives.

Reporting to the Chief Operating Officer and working closely with the firm’s Management Committee, practice group leaders, and attorneys, the CMBDO will play a critical role in driving the firm’s growth and market presence. This leadership position is responsible for developing and executing firmwide marketing and business development strategies; overseeing the firm’s pitch, proposal, and pursuit processes; leading key client and cross-selling initiatives; directing brand, communications, and digital marketing efforts; coaching attorneys on business development; managing the marketing and business development team; and overseeing CRM strategy, pipeline management, budgeting, analytics, and performance reporting. The CMBDO will serve as a trusted advisor to firm leadership while ensuring that marketing and business development efforts support the firm’s strategic objectives and revenue growth goals.

The successful candidate will possess a bachelor’s degree and a minimum of ten years of progressive leadership experience in law firm or professional services, marketing and business development. Candidates should have a demonstrated track record of driving business development initiatives tied to revenue growth, client acquisition, and client retention; significant experience managing competitive pitches, proposals, and RFPs; experience leading and developing professional teams; and a proven ability to coach partners, attorneys, executives, or other senior professionals in business development and client relationship management. Strong experience with CRM systems, opportunity tracking, pipeline management, business development analytics, and budget oversight are essential, as are exceptional communication, leadership, relationship-building, and project management skills.

The ideal candidate will be a strategic and collaborative leader who combines vision with execution. They will possess a strong business development orientation, a proven ability to influence senior stakeholders, and a track record of building systems, processes, and teams that drive measurable results. The ideal candidate is proactive, data-driven, highly organized, and skilled at balancing long-term strategic initiatives with day-to-day operational leadership.

This position requires periodic travel and participation in firm events, client programs, and business development activities.

Barley Snyder is an Equal Opportunity Employer.